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Everyone is a Photographer these days. It has never been easier or cheaper to create good quality photographs. People sincerely believe that the camera is what takes these amazing images. I am sure you have heard this as many times as I have; “You take beautiful photos, you must have a great camera.”
With the technology we see now though, I sometimes wonder, do they have a point?
We now have cameras in mobile phones, that not long ago professional photographers, paying thousands for their cameras would have dreamed of being able to use. Look at the ‘shot on iPhone’ campaign, and look at Instagram daily. People can take amazing photographs, with a couple of clicks and minimal effort.
Has modern technology democratized photography, or does it mean photography has become easy?
Technology has always pushed to make things simpler. Be that the TV remote control or the digital camera. The digital camera was simply the technology industry’s answer to the market forces. Consumers wanted a camera that could take endless photographs. Businesses, noting this need, used the emerging technology to answer their customer cries. Thus, creating digital cameras and changing the face of photography forever.
Let’s get this out of the way early. There was no comparison between shooting digital and shooting film. After the first generations with their inevitable teething problems and huge price tag, photography became incredibly easy with digital. Instant feedback told you whether you had the shot or not. You were not limited by 24 or 36 exposures (or less if you shot medium format). Lastly, after the initial outlay, photography became much cheaper as there were simply no processing bills.
Depending on whom you ask, the digital evolution is either the moment someone got into photography or the beginning of the decline. However, let’s think back a little. If you had shot wet plates, imagine how easy those punks using 35mm film had it.
Imagine when autofocus cameras meant you no longer needed the skill of manual focus? Well, that is just ridiculous! Imagine a flash that didn’t need the incredibly dangerous use of flash powder for goodness sakes. The ability to refocus after the photo is in its infancy, but I can see it being a mainstay of every camera in less than ten years.
Technology helps make life better for humans. The most common way to make things better is often making things easier. In the modern world, we adapt quickly and then quickly rely on the new tech we use. It becomes part of our lives and frees up vital brain space. Every photography innovation, from the first camera onwards, has been about making it easier to preserve a moment in time.
Remember when we only had 18 megapixels, or 12, or six! How did we manage with only nine autofocus points rather than focus points over the entire sensor? Focus points that you don’t really need to use because the camera finds the eyes of humans (or animals), locks on, and all you need to do is decide which eye you want in focus.
I mean imagine how photojournalists in the ’80s would react to a modern digital camera? Moving even further back, imagine telling painters in the 1500s that one day there would be a box that captured the image of the person in minute detail and all you needed to do was to allow light into a box?
I remember the first 0.5MP digital camera I ever used. It was like magic. You could see the photograph instantly, and you never needed to pay for the processing. I was hooked instantly. Even though I had a crappy job, I saved hard for a digital point and shoot and began capturing photos again. I occasionally shot on an SLR camera, but could rarely afford to buy film and process it. I even took a night school class to get access to a darkroom and shot everything in black and white.
The Pentax 3-Megapixel camera I had been saving for months to own, changed my world. The quality wasn’t as good. I had no control over the shutter speed or aperture, but I could take photos. Hundreds of them. All the time. It was life-changing. I had moved more into film making, but this digital camera brought me back. I got hooked again. If it were not for that 0.5 Megapixel camera I got to use in my job, I would probably not even be writing this.
We are photographers, and we love to lust over gear. The newest this, the better that. Camera companies spend millions trying to persuade us that we need new gear. Will the latest Sony with the mind-blowing eye autofocus really make your photos better? No. Will it make them easier? Undoubtedly, yes.
But, thanks to another wonderful technological invention – the internet – many of us spend more time talking about megapixels than actually using them.
We are as guilty as the influencers who “don’t even use a real camera” because we are the opposite. Instead, we sit pixel peeping the corner sharpness at four million percent and then badmouth how a manufacturer could release such a piece of crap.
A phone camera can take the most breathtaking image, worthy of an art gallery. Conversely, a multi-megapixel medium format camera with the best lens can take a snapshot.
Estimates suggest that over one trillion photographs were taken in 2018 (if you want to see the zeros, one trillion is 1,000,000,000,000). Ninety-five million photos get uploaded to Instagram every day. Add to that the three hundred hours of footage uploaded to YouTube every minute and the number of photographs and videos we are producing is simply staggering. Now whilst you cannot deny that digital made this possible, digital has also made it much harder to stand out.
Camera manufacturers are great at making people believe that they are artists – that everyone has an amazing movie. In the same way that everyone has a great novel, song, or painting inside of them begging to get out. In reality, that isn’t the truth. Photography (to me at least) is art. And art is, for better or worst, elitist.
Some people are not great artists and some are not great songwriters. And many people are not great photographers.
The problem is, with so much poor and average stuff out there, how do you get to see the good stuff? In some cases, you don’t. There are photographers out there, who are taking photographs that are simply some of the best ever taken. However, we will never see them. There are filmmakers out there creating short films that should see them breaking down the doors of Hollywood, but they don’t. Instead, our feeds are filled up with yet more cat memes and average photos we have seen thousands of times before.
We are drowning in content.
It is to the point where photography seems to be a popularity contest, rather than about artistry.
Look at how Canon treated Yvette Roman because she didn’t have 50,000 followers or more on YouTube. Let that sink in. A photographer whose style they loved for a job, who they agreed to hire, was replaced simply due to her lack of numbers. That shows you how companies want to hire photographers who can use their social channels to add to the marketing campaign.
We live in the influencer age, where amazing photographers are turned down for jobs due to not having followers. On the flip side of that, someone who only uses their phone for photography can be given thousands for merely showing that they use a particular piece of gear. They travel the world for free simply because they are popular on Instagram.
This system makes perfect sense when looked at from a marketing perspective. However, these platforms are where most of us spend our time and where we discover new content. Therefore, algorithms now control the amount of photography we get exposed to.
An algorithm doesn’t care about quality; it cares about metrics. The aim is to find popular content and put it out there for more people to find. Does this mean that photography is being reduced to likes? In many ways, yes, but it also shows the power of a story.
We live in an age where you can throw your work out for all the world to see. The level of photography has never been higher. I can give my six-year-old a camera, and he can take sharp, well-exposed photos, telling the stories of his lego figures. But a camera, in fact, no technology, can yet create an image that tells a story.
A great photograph always tells a story. It makes us want to know more about the moment. It allows us to create our own story based on what we see in the image and our world view. The story I see in a photograph will be different from yours. In fact, you may hate a photograph I love and vice versa.
This is simply not possible with even the greatest camera. There is no Ai that will pick the perfect moment for you to click the shutter button. Yes, cameras may do 20 frames per second or more, but even then, you cannot continually record every second of the day. You need to find the angle, frame your subject in the way that tells your story and then press the shutter. Really, the technical aspect (no matter how much the camera companies persuade us otherwise) is not where the photograph is made. It is not in the corner sharpness – many great photos are not sharp. It is the story you tell.
The story is what you need to learn. Telling a story is hard. It has always been hard, and technology is nowhere near being able to do it for us.
You make the decisions before you press the shutter. You use the light, the subject, and find the angle. Then you open a box and let in some light for a little bit. It has always been the same. It’s just that technology over the years has made it easier to let the light in the box and get the image sharp if that is important to you.
I am sure you all saw it? It finally happened – a couple hired a robot to shoot their wedding! Yes, I know it is just a photo-booth style alternative for now, but it does hint to the future. Are we going to be used to weddings where drones automatically take photographs that are better than a human can capture? Photographs that can then be instantly customized by the bride and groom at the touch of a button (or voice command)? Will this mean that people will become obsolete in many photography fields? Will they only need a device; a robot?
Will my future as a photography business owner involve owning several robots? The ten-year-old version of me prays that this is true. Alternatively, will people not need to hire anyone? Perhaps photography will be built into their daily devices? Will we become so vain that a device follows us around capturing our daily lives and then picks the best moments via an algorithm to share on social media for us? (Let’s hope not! – Editor)
What do you think? Share your comments with us below.