Popular Digital Cameras

Every few months we publish a list of the most popular gear based on what we see you buying on Amazon*. This is our latest list of popular digital cameras!

As with our recent popular lenses list this popular digital camera list has traditionally been dominated by Canon and Nikon cameras. Their reign seems to be over as Sony has well and truly joined them in the past year with their amazing lineup of digital cameras.

This time around we’re going to give an overall top 5 popular digital cameras (both mirrorless and DSLRs) and then will provide lists by each of the manufacturers.

Overall Most Popular Digital Cameras

1. Canon EOS Rebel T7 DSLR Camera

Most Popular Canon Digital Camera — Canon EOS Rebel T7 DSLR Camera

The Canon EOS Rebel T7 tops our popular camera list for a few reasons.

Firstly, it’s a Canon and comes with a name that everyone knows and respects as a safe bet.

Secondly, its price is hard to beat. Under $500 including an 18-55mm kit lens, the T7 is a great choice for anyone new to photography looking at their first camera.

While there are cameras with better specifications on this list the T7 gives you an APS-C 24.1-megapixel sensor, built-in flash, 1080p video, 3 frames per second shooting and the ability to use it as a webcam.

Get a price on the Canon T7 with kit lens here.

Buying Recommendation: If you have a few hundred dollars more we would recommend the Canon EOS T8i which is a couple of years younger than the T7 and comes with some upgraded specs.

2. Sony Alpha 7 IV Full-frame Mirrorless Camera

Most Popular Sony Digital Camera — Sony Alpha 7 IV Full-frame Mirrorless Camera

The Sony Alpha 7 IV Full-frame Mirrorless couldn’t be much more different to the T7 if it tried but it’s a very worthy #2 on this list (in fact it was almost #1 as it sold only 1 less than the T7) – in fact, dPS founder just picked up this very camera.

While it has a steeper price tag its specifications reveal why.

This is the fourth generation of the A7 lineup and it comes with a 33 full-frame megapixel sensor, 10 frames per second shooting, 4K 60p video, 5-axis optical image stabilization, 759 autofocus points, eye tracking for humans, animals and birds and so much more.

If you’re looking for a true hybrid camera you can’t go wrong with the Sony A7IV.

Buying Recommendation: If you don’t have the budget for the A7IV check out the Sony A7iii which is the previous model and still available (with a very comparable set of specifications).

Get a price on the Sony Alpha 7 IV Full-frame Mirrorless camera here.

3. Canon EOS R6 Full-Frame Mirrorless Camera

2nd Most Popular Canon Digital Camera — Canon EOS R6 Full-Frame Mirrorless Camera

Canon has been making real inroads with their R series mirrorless cameras of late and so it is no wonder to see one of them in the most popular overall list.

The R6 may not have quite as spectacular specifications as its Canon EOS R5 sibling but they are very respectable and it makes a great choice for enthusiasts who want a camera with both video and photo capabilities.

It has a full-frame 20MP Dual Pixel CMOS sesnsor, in-body stabilization, 20 fps with electronic shutter and 12 fps with mechanical shutter, 4K 60p video and much more.

Buying Recommendations: Canon is expanding their R series line quickly. If you have more budget check out the already released R5 and R3. Also, note that at the time of writing this Canon has announced a few other cameras including the R3 (higher specs than even the R5) and the R7 and R10 (more entry-level).

Get a price on the Canon EOS R6 here.

4. Canon EOS 5D Mark IV Full-Frame DSLR Camera

You could do ALOT worse than to head out for almost any photo assignment with a Canon EOS 5D hanging around your neck.

While it is the oldest camera in our top 5 (launching back in 2017) 5Ds have always featured in our popular digital camera lists since the Mark I launched way back in 2005.

5Ds have been used by many millions of enthusiasts and professionals. The Mark IV has a 30.4 full-frame CMOS sensor, 61 point AF system, 7fps, 4K video (Motion JPEG). As a stills camera the 5D Mark IV still holds up very well – it’s a workhorse – in fact, we know a number of pros who still use them as their primary cameras.

Get a price on the Canon EOS 5D Mark IV.

5. Sony a6600 Mirrorless Camera

Sony’s APS-C camera lineup has always impressed and the a6600 is the top of that line presently. This camera is small but packs a punch and is great for content creators (both video and still).

It comes with a 24.2 MP sensor, human and animal eye detection, 4K video, 425-phase/425-contrast detection AF points and image stabilisation.

Buying Recommendation: Don’t have the budget for the a6600? Check out Sony’s exceptional A6400 and their newer Sony ZV-E10 which is emerging as a popular camera for vloggers and content creators.

Get a price on the Sony a6600.

Most Popular Sony Digital Cameras

Sony has dominated the mirrorless camera market among our readers for the past few years so it is no wonder that they were only just pipped at the post this year by Canon as the most popular manufacturer among our readers.

Sony’s offerings largely fall into two categories – full-frame cameras (including the A7, A9 and A1 range) and APS-C cameras.

While Canon has made a lot of inroads in their mirrorless camera offerings of late, what still sets Sony apart from the rest is their ability to develop an amazing range of not only all-round performers but also an array of cameras for specialist photographers.

Here are the most popular 10 Sony Digital Cameras among our readers. We’ve noted in brackets the focus of each of their more specialised cameras.

Sony Alpha 7 IV Full-frame Mirrorless Camera (All-round hybrid)
Sony a6600 Mirrorless Camera
Sony Alpha 7 iii Full-frame Mirrorless Camera (All-round hybrid)
Sony A6400 APS-C Mirrorless Camera
Sony Alpha 7R IV Full-Frame Mirrorless Camera (High Resolution)
Sony Alpha 7Siii Full-Frame Mirrorless Camera (Video/Low Light)
Sony Alpha ZV-E10 APS-C Camera (Vlogging)
Sony Alpha 9ii (Sports/Journalism)
Sony Alpha 7C Full-Frame Mirrorless Camera (Compact Hybrid)
Sony A6100 APS-C Mirrorless Camera

About the only camera from Sony’s current lineup missing from this list is their amazing (but expensive) flagship camera the Sony Alpha 1 (which would probably top our ‘best camera’ list but which struggles on the ‘popular camera’ list due to its price tag).

Most Popular Nikon Digital Cameras

Nikon is a much-loved manufacturer among our readers but over the last couple of years, we’ve slowly seen the number of people buying their cameras fall.

Interestingly though, we’ve not noticed as steep a decline in the number of Nikon lenses being bought on our popular lens list

Nikon does continue to release mirrorless cameras so hopefully, we’ll see them bounce back in coming reports!

In the meantime, here are their most popular digital cameras among our readers.

Other Popular Digital Cameras

While Sony has definitely arrived as a major contender for most popular manufacturer we’ve also seen some other manufacturers produce some popular cameras among our readers this past quarter. As always Fujifilm and Panasonic have a few models that are much loved by our readers.

Interestingly the most popular one of them is a $2500 camera that is yet to be released (at the time of writing this list) and if made by Nikon it would have come in at #2 on Nikon’s list.

Here are the most popular of them.

*These popular camera lists were compiled from reports supplied to us by Amazon and other sites where we are affiliates.

One of the ways we are able to cover dPS’s costs and remain a sustainable business is by earning a small commission when readers make a purchase from Amazon or B&H Photo after clicking on our article links (including the links used above).

It adds nothing to the cost of the product to you as a purchaser of these cameras but gives us a small kickback to help cover our server, design, developer, and editorial costs.

Thanks for your continued support. We hope you find this popular camera list helpful when you consider your own purchases.