The Most Popular Digital Cameras (in 2025)

Every few months, we publish a list of popular gear based on what our readers buy on Amazon.* This is our latest list of the most popular digital cameras!

As with our popular lenses list, this digital camera list has traditionally been dominated by Canon and Nikon cameras. But their reign seems to be over; Sony has well and truly joined them thanks to an amazing lineup of mirrorless models.

This time around, we’re going to share the top five most popular digital cameras (including both mirrorless and DSLR models). We’ll then provide comprehensive lists featuring the most popular models from each main manufacturer.

The (overall) most popular digital cameras

Below, we feature the top five most popular models:

1. Canon EOS R50 Mirrorless Camera

Most popular canon mirrorless camera - Canon EOS R50

The Canon EOS R50 Mirrorless Camera tops our popular camera list for a few reasons.

First, it’s a Canon camera, so it comes with a name that everyone knows and respects.

Second, its price is hard to beat: the R50 costs under $700 – including an 18-45mm kit lens or under $600 for just the body.

The R50 is a great choice for anyone new to photography looking for their first camera. And while there are cameras with better specifications (many of which are on this list), the R50 gives you a 24.2 MP APS-C sensor, a built-in flash, 4K 30p video, and 15 frames-per-second continuous shooting.

See the current price of the Canon R50 (with a kit lens) here.

Buying recommendation: If you have a few hundred extra dollars to spend, we would recommend the Canon EOS R10. It’s a couple of years younger than the T7 and comes with some upgraded features. If your budget is tight – check out the cheaper Canon EOS R100 which is a great beginner camera too.

2. Sony a7 IV Mirrorless Camera

The Sony a7 IV couldn’t be more different from the T7, yet it’s a very worthy #2. In fact, among our readers, it only sold one fewer unit than the T7. (Also, the dPS founder just picked up this very camera!)

And while it has a steep price tag, its specifications reveal why.

The a7 IV is the fourth-generation model in the a7 lineup, and it comes with a 33 MP full-frame sensor, 10 frames-per-second continuous shooting, 4K/60p video, 5-axis optical image stabilization, 759 autofocus points, eye tracking for humans, animals, and birds, and so much more.

If you’re looking for a true hybrid camera, you can’t go wrong with the a7 IV.

See the current price of the Sony a7 IV here.

Buying recommendation: If you don’t have the budget for the a7 IV, check out the Sony a7 III. It’s the a7 IV’s predecessor and is still available (with a very comparable set of specifications).

3. Canon EOS R8 Mirrorless Camera

Third most popular camera - the Canon EOS R8 Mirrorless camera.

Canon has been making real inroads with their R-series mirrorless cameras as of late, so it’s no surprise to see an EOS R model on our list of popular cameras.

The Canon EOS R8 may not have features quite as spectacular as those offered by its siblings, the Canon EOS R5 or Canon EOS R6 Mirrorless Camera, but its specifications are very respectable. It’s a great choice for enthusiasts who want a camera with both photo and video capabilities.

It has a 24.2 MP full-frame sensor, in-body stabilization, 40 FPS continuous shooting with the electronic shutter, 4K/60p video, and much more.

See the current price of the Canon EOS R8 here.

Buying recommendations: Canon is quickly expanding their EOS R lineup. If you have a larger budget, check out the already-released EOS R5 and EOS R3. Also, at the time of writing, Canon has announced a few additional cameras, including the EOS R7 and the EOS R10 (both of which cost less than the EOS R8).

4. Sony Alpha ZV-E10 Mirrorless Camera

The Most Popular Digital Cameras (in 2025)

The Sony Alpha ZV-E10 has made a lot of waves in the realm of content creators over the last 12 months. It is a compact interchangeable lens camera with a flip-out screen designed with vloggers in mind.

It has a 24.2 MP APS-C CMOS cropped sensor, great autofocus, live stream capabilities and 4K UHD 2160p video.

While primarily designed for use as a video maker it takes a decent still image too. Best of all there are 70+ lenses that Sony has made over the years that you can use on this camera – so you might start out with the cheaper kit lens and upgrade it later with a higher quality lens.

See the current price on the Sony Alpha ZV-E10 here.

Buying recommendation: Sony also make a higher end full frame vlogging camera – the ZV-E1 (an amazing camera) or the cheaper fixed lens ZV-1F – so there’s a vlogging camera for all budgets!

5. Sony a6600 Mirrorless Camera

Sony’s APS-C camera lineup has always been impressive, and the a6600 is the current top option. This camera is small but packs quite a punch, and it’s great for both still and video content creators.

It comes with a 24.2 MP APS-C sensor, human and animal eye detection, 4K video, 425 phase-detection and 425 contrast-detection AF points, and image stabilization.

See the current price of the Sony a6600 here.

Buying recommendation: Don’t have the budget for the a6600? Check out Sony’s exceptional a6400 model and the newer Sony ZV-E10.

Most popular Canon digital cameras

This past quarter, we’ve seen intense competition between Canon and Sony, with Canon just outselling Sony among our readers.

Canon’s cameras generally fit into three categories: the EOS R lineup (full-frame mirrorless at present, though it’s soon to feature two APS-C models), the EOS M lineup (compact APS-C mirrorless), and the DSLR lineup (both full frame and APS-C).

Without further ado, here are the most popular digital cameras from Canon:

Most popular Sony digital cameras

Sony has dominated the mirrorless camera market for the past few years, so it’s not surprising that the company was barely beaten by Canon as the most popular manufacturer among our readers.

Sony’s offerings largely fall into two categories: full-frame mirrorless cameras (including the a7, a7R, a7S, a9, and a1 ranges) and APS-C mirrorless cameras.

While Canon has been rapidly expanding their mirrorless lineup, what still sets Sony apart is the company’s amazing range of both all-around and specialist cameras.

Here are the 10 most popular Sony digital cameras; we’ve also noted the purpose of the more specialized options.

Sony a7 IV Mirrorless Camera (All-around Full Frame Hybrid)
Sony Alpha ZV-E10 Mirrorless (vlogging camera)
Sony a6600 Mirrorless Camera (Compact Cropped SensorHybrid)
Sony a6400 Mirrorless Camera (Compact Cropped SensorHybrid)
Sony a6700 Mirrorless Camera (Compact Cropped Sensor Hybrid)
Sony Alpha A7R V (High Resolution Full Frame Hybrid)
Sony a7C Mirrorless Camera (Compact Hybrid)
Sony Alpha FX3 (Full Frame Cinema Line Camear)
Sony a7S III Mirrorless Camera (Video/Low Light)
Sony a9 II Mirrorless Camera (Sports/Journalism)

Sony’s only main camera missing from this list is the amazing (but expensive) flagship model, the Sony a1. It’s quite possibly the best camera on the market today, but it struggles on the “popular camera” list due to its price.

Most popular Nikon digital cameras

Nikon is a much-loved manufacturer among our readers. Over the last couple of years, however, we’ve slowly seen a decrease in the number of people buying Nikon cameras.

Interestingly, we haven’t noticed as steep a decline in the number of Nikon lenses purchased by readers (as you can see on our popular lens list).

Nikon does continue to release mirrorless cameras, so we’ll hopefully see the company bounce back over the next few years.

In the meantime, here are the most popular Nikon digital cameras:

Other popular digital cameras

While Sony is definitely a major contender for the most popular camera manufacturer, we’ve also seen other manufacturers produce some popular cameras this past quarter.

As always, Fujifilm and Panasonic have a few models that are much loved by our readers.

Here are the rankings:

*These popular camera lists were compiled from reports supplied to us by Amazon and other sites where we are affiliates.

One of the ways we are able to cover dPS’s costs and remain a sustainable business is by earning a small commission when readers make a purchase after clicking on our article links (including the links used above).

It adds nothing to the cost of the product but gives us a small kickback to help cover our server, design, development, and editorial costs.

Thanks for your continued support. We hope you find this popular camera list helpful when you consider your own purchases.