There are a number of inspiring books on photographic techniques from portraiture to lighting, travel photography to post processing. Depending on the type of photography you want to get into, and your level of experience, book resources can be largely based on personal preference. When it comes to the ins and outs of business contracts, or marketing, no matter what your photographic preference, there are some books that should absolutely be on your shelf.
One such book is Elyse Weissberg’s “Successful Self Promotion for Photographers” by AMPhoto Books. Over the years I’ve spent shooting, rarely have I come across a resource guide so packed with empowering information for helping me build my business.
Weissberg’s book is divided into 10 sections. Each addresses a unique issue in building, marketing and promoting your business. At the end of almost every chapter is a list of “dos” and “don’ts” as extra tips. Whether an amateur or professional, you will find this book well worth the $30 (actually it is currently on special at Amazon for just under $20).