Successful Self-Promotion for Photographers [Book Review]

Successful Self-Promotion for Photographers [Book Review]


In this post Christina N Dickson from reviews the book Successful Self-Promotion for Photographers by Elyse Weissberg.

There are a number of inspiring books on photographic techniques from portraiture to lighting, travel photography to post processing. Depending on the type of photography you want to get into, and your level of experience, book resources can be largely based on personal preference. When it comes to the ins and outs of business contracts, or marketing, no matter what your photographic preference, there are some books that should absolutely be on your shelf.

One such book is Elyse Weissberg’s “Successful Self Promotion for Photographers” by AMPhoto Books. Over the years I’ve spent shooting, rarely have I come across a resource guide so packed with empowering information for helping me build my business.

Weissberg’s book is divided into 10 sections. Each addresses a unique issue in building, marketing and promoting your business. At the end of almost every chapter is a list of “dos” and “don’ts” as extra tips. Whether an amateur or professional, you will find this book well worth the $30 (actually it is currently on special at Amazon for just under $20).

The first two chapters mainly outline solid start up points for amateurs. It includes questions and direction to define personal goals, the importance of being true to the way you want to create yourself in the photography business including your image, your services, your experience and your styles. Weisberg also puts together a power packed list of building personal market strategies.

Want to know how to find your market and build your work to please that clientele? Chapters three and four give in depth coverage of winning strategies behind building on the desires of your market by showing how you can provide everything they want through ads and portfolio’s. Weissberg takes the time to describe how this can look different in a variety of markets including magazine, fine art, fashion and design.

One of the greatest advantages to Weissberg’s book is the practicality of the content presented. If the first step to being valued as a photographer begins with understanding your own value, then Chapters five and six will give you fresh perspective. Weissberg sets you on your way with practical skills with creating a marketing plan based on your tastes, your budget, and your clientele market.

Chapters seven through ten wrap up with other fantastic marketing ideas especially for photographers: from gaining recognition through portfolio review, to designing sourcebook ads, mailings, and understanding your client’s language.

Not only a great resource, but also an engaging read that wont leave you with anything less than dozens of ideas for expanding your photography business and your own marketing techniques.

Grab a copy of Successful Self-Promotion for Photographers from Amazon.

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Christina N Dickson is a visionary artist and philanthropist in Portland Oregon. Her work includes wedding photography and leadership with

Some Older Comments

  • Crystal Rengado June 11, 2009 04:15 am

    I have read the book thoroughly and it has helped me out with my career tremendously... Another great resource I have also found on photography promotion is this article here:

  • Photographer Alex October 20, 2008 08:18 pm

    Does this cover the same ground as Marketing and Self Promotion for Photographers?

    I found that book very useful, but more geared towards advertising photographers.

  • adrian October 15, 2008 04:03 pm

    good review. i just started my foray into digital photography very recently and am planning to go into events photography. a book like this is certainly most useful. thank you

    adrian from

  • Seattle Wedding Photographers October 15, 2008 06:30 am

    Good Review of Elyse Weissberg’s “Successful Self Promotion for Photographers”. It is good to be reminded of her again.

  • Thomas October 14, 2008 07:11 pm

    The last edition is from 2004.

    Isn't that too old?

  • DB October 14, 2008 10:43 am

    Hello All,
    I would appreciate some book recommendations for someone who has no photography background. I'm interested in reading this book but for now that's putting the cart before the horse. Thank you for your time.

  • Genaro Orengo October 14, 2008 10:09 am

    Thanks for the review. I will be searching for this book in the near future to add to my plethora of photography books.


  • Dave Adams | October 14, 2008 01:29 am

    Interesting review, and certainly a book I will look to adding to my collection of texts on the subject of photography.

    Self-promotion is one of those areas that can be overlooked when browsing through the range of photography books that are available - I always seem get drawn to the automotive ones rather than technique / technical ones

  • Pete Langlois October 14, 2008 12:35 am

    Thanks for the review, I'll have to pick this book up!