The photographic industry is one of the most challenging, difficult, and competitive for start up businesses. The statistics prove it. Take this 3 year study discovered by Dane Sanders in his book Fast Track Photographer: In the 1st year, 60% of photographers give up their business. Of that remaining 40%, another 25% will fail within the 2nd year. The ones that make it are the remaining 15% who endure through the 3rd year.
That’s a staggering 85% turnover rate.
Obviously, something is wrong with the way most photographers enter into this business.
So, you want to enter this business? Do your research. In reality, the photographic industry is not about photography. Photography is the end product, yes, but it is only a small percentage of what the industry is about. The rest is about business; Real-to-life business application.
What is the greatest challenge to photographic business? Understanding that many standard business principles apply to this industry, but to a degree, business principles take on a customized spin to photography business.
It’s obvious that photographers need guidance and direction for the specific tasking involved with the photographic business.
The following list is a dream business essentials kit of resources to help you survive the 1st, 2nd, 3rd years and beyond. Remember, foundations are everything. You may need to enter the industry at a slower pace, but have the perspective that you are building your business to last.
Whether you are a naturally business savvy individual, or clueless about business practicalities, this list will assist you to not only survive the photographic industry, but to find the beauty of thriving.