Occasionally Ricoh has delivered cameras to the market that are innovative, ingenious and unique. Like the Ricoh GR Digital III.
But who ever heard of a camera with a fixed lens and no zoom?
To answer, you have only to look at the major companies with their DSLRs. Fine cameras you say. But what makes them even finer is the availability of a fixed focus ‘pancake lens’.
The advantages are a small form factor along with high optical quality, a lack of aberrations in a no-zoom lens and reduced internal flare.