5 Simple Yet Clever Ways to Impress Your Photography Clients

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While a satisfied client is the fuel for further sales and word of mouth, an excited client is the jet engine for your marketing. Unfortunately, many photographers don’t know how to turn regular customers into fans.

In this article you’ll find five simple, time-proven techniques of impressing your photography clients and building a long-lasting relationship from an ordinary photo shoot.

1. Be Professional

01 be professional
Image by niekverlaan

You should portray a professional image of yourself right from the beginning. This doesn’t necessarily involve spending hundreds of dollars on premium graphic design services and printed materials. In today’s world we have to deal with poor customer service too often, so being quick with your replies to client requests is an old yet very effective way to impress people.

Another factor contributing to your professional image is your website. It’s the first thing your clients see when they find you on the Internet, so it’s critically important to keep your site accessible and up-to-date. Don’t forget to update your portfolio and copyright information and make sure your website is mobile-friendly. Update information on your site regularly along with the copyright, share some personal stuff on your blog and “about me” page to show that you’re an open and available person, share your interests to make potential clients feel closer to you even before you meet.

Also, take care of your outfits and your entire appearance. No matter what type of photo shoot you’re heading to, make sure you’re dressed appropriately as it will directly affect whether or not you’ll get future jobs from this shoot. A rule of thumb is to avoid busy and loud clothing in favor of smooth colors and neutral style. Consider your own comfort, but probably more importantly, make your clients feel comfortable with you walking around.

2. Be Helpful, Be an Authority

02 be authority

Image by tpsdave

Give your clients an additional reason to book your service by providing exclusive, helpful information. It can be a blog post on how to dress for different types of photo sessions, or you could organize a workshop for moms on how to take great snaps of their children using a smartphone or a pocket camera. The idea is to figure out your clients’ possible knowledge gaps and fill them.

Not only is this a great way to strengthen relationships with your current customers, but it can also help you establish the reputation of being an experienced, leading professional which works as a charm for attracting qualified leads.

3. Get Creative with Bonuses

Every business is interested in long-term relationships with their customers, and photographers should be no exception. Your loyal clients help you find new client, but what do they get in return? Develop a loyalty program for your customer base. An exclusive discount or a free mini-session just for using your services will definitely leave an impact.

03 give bonuses
Image by GLady

Another neat way to please your loyal audience with an unsolicited bonus is creating a personalized product for them. For instance, with Defrozo you can create custom downloadable client galleries for free. The albums look great on both desktop and mobile screens, and can be built within a couple of minutes. The developers of Defrozo also promise full-featured websites for clients available later this year as the project raises funds on Kickstarter. You could also create a sweet, short video showing some backstage moments using Magisto.

Remember that bonuses don’t have to be monetary. It’s attention and a personal approach that will impress people.

4. Be the guy/girl next door

In other words, get to know what interests you have in common and use this info to customize your approach to the needs of your clients.

Fortunately you can make use of social networks. Not all of your clients will use them or share a lot of their personal details, but you can still get to know people you work with better by simply following their social media updates.

04 be the guy next door
Image by Alejandro Escamilla

Another great way to connect with your clients on a personal level can be seen on the website of well-known wedding photographers Justin and Mary Marantz. They simply listed things they like presented as icons accompanied by funny comments on their About page. That’s the information that turns a “leading destination photographer” into a “guy/girl next door” that understands you in a way no other photographer does, and therefore, can be entrusted to photograph one of the most special days of your life. Genius, huh?

5. Follow Up

Following up is important. When done right, it helps you reinforce relationships with your current clients. Besides, it’s a sure way for you to be recommended more often.

05 follow up
Image by Ginger Quip

It’s not uncommon to send your clients a printed Thank You card, along with a photobook or image pack from their session. You could go further and send them an extra print about a month after. Break the mould of typical follow-up messages that are only sent when a business wants to sell something and only include a note that would remind your client about the fun time you had during the photo shoot. It can work great as a feedback request too.

If sending a physical gift does not fit your budget at the moment, writing a detailed blog post about a specific client’s session is a decent alternative. It won’t cost you a penny, but sincere words shared publicly won’t leave them cold, for sure.

Summary

It’s sincerity, passion for what you do, and commitment to quality that motivates people to stick around forever. Is that what you can say about your business approach? Congrats, then, you’ve got that wow-factor to impress your clients. Remember that when creating your next marketing campaign and it will work like a charm.

What’s your number-one marketing tactic you use to impress your clients? Share with the community by leaving a comment below!

Read more from our Tips & Tutorials category

Julia May is a beginner photographer striving to blend her marketing experience and creativity to succeed in the photographic field.

  • Dominic Bolaa
  • Mark

    These are cool and useful tips!

    However I already see someone commenting: “Julia May is a beginner photographer” why should we listen to her? ..

  • Jason Brown

    Even more amusing is the fact that if you try to click through to Julia’s own website, you get a DNS error…

    http://photography.indigomay.me/

    Remind me again, what was point 1? lol

  • Because “marketing experience”?

  • David Stein

    I feel touched with this article! I have always said aboud your accurracy, your sharpness, your rationality! In your writings, you give often the tips to do things! It is what you did give to me since some few years ago and you have made me a draw maker of plans in buildings! Today yourself as an ingenior in The House Of God and myself as your helper draw maker of plans in the House Of God, Under the surpervision of our dear and lovely father, the Entrepreneur, the Surpervisor, the Eye of God on these big building, you have made a strong foundation my Darling! As a well trusted ingenior from God, God knew you before you were born, when you were womb of your mother, God knew you and He knew your Heavenly noble mission as an ingenior in your life time, and He did put faith in you very early in your jong age! God gave full control on materials, the place to build, the mixage of ciment, send, etc. to make betons and others! God gave you wisdom and self confidence through the His trust and faith in you! When you went in the shop to buy materials ( included your camera ) you did not doubt about your materials and they were correctely chosen, you had well good material purchased! You did love your purchased materials and the materials did love you too! Today as a good ingenior, you have made a very strong foundation of the House Of God!

    Never doubt about your mission of God, instead trust His words always and find your daily instructions from Heaven every morning as I said in my early mail to you about the reading of the word of God!

    To illustrate how God chose and give the missions to His children before their birth, look in Luke from verse 11 till 19! especially verse 15: ” This is who you are and you will remain in your whole life: verse 15 for he will be great in the sight of the Lord”

    “and he will be filled with the Holy Spirit even before he is born”: This is the reason when you were only 6 years old you could think about your twin brother as a girl of 20 years and it has been a reality, God has made it be the truth!

    This will be the results of your Heavenly misson!

    16 He will bring back many of the people of Israel to the Lord their God. 17 And he will go on before the Lord, in the spirit and power of Elijah, to turn the hearts of the parents to their children and the disobedient to the wisdom of the righteous—to make ready a people prepared for the Lord.

    Your work consist in doing things as ingenior, you do not have to do it with your hands but with your brain and heart and soul as Heavenly ingenior! An ingenior puts things together ( materials ) and he gives to the workers and participate some times to give exemples how things have to be done! That is what you did When you chosed the first materials from the shop, what you call photography! Thereafter you did make a follow up, mixage, drying, all the process and today you have already a very strong and trusted foundation!

    In coming few days, the Entrepreneur and the Architect of the House Of God and yourself as ingenior will start to raise up the walls and i will be always as a helper to keep the light shining!

    These are the words from God:

    verse 11 Then an angel of the Lord appeared to him, standing at the right side of the altar of incense. 12 When Zechariah saw him, he was startled and was gripped with fear. 13 But the angel said to him: “Do not be afraid, Zechariah; your prayer has been heard. Your wife Elizabeth will bear you a son, and you are to call him John. 14 He will be a joy and delight to you, and many will rejoice because of his birth, 15 for he will be great in the sight of the Lord. He is never to take wine or other fermented drink, and he will be filled with the Holy Spirit even before he is born. 16 He will bring back many of the people of Israel to the Lord their God. 17 And he will go on before the Lord, in the spirit and power of Elijah, to turn the hearts of the parents to their children and the disobedient to the wisdom of the righteous—to make ready a people prepared for the Lord.

    And from verse 30 till verse 33:

    Luke 1:30-33New International Version (NIV)

    30 But the angel said to her, “Do not be afraid, Mary; you have found favor with God. 31 You will conceive and give birth to a son, and you are to call him Jesus.

    This is who you are and for the rest of the verses, i do not make comments, read we did say from the begining and in Daniel also and make understand our dear and lovely father and our uncle His Excellency the Premier Minister of Istrael during your meeting about this endless fight between us and the others, the reason which is behind!

    Verse 32 He will be great and will be called the Son of the Most High. The Lord God will give him the throne of his father David, 33 and he will reign over Jacob’s descendants forever; his kingdom will never end.”

    Then i want to praise God on your behalf so as Mary did do in Mary’s Song and thereafter i praise God with the words of Zachariah’s Song!

    Mary’s Song

    46 And Mary said:

    “My soul glorifies the Lord
    47 and my spirit rejoices in God my Savior,
    48 for he has been mindful
    of the humble state of his servant.
    From now on all generations will call me blessed,
    49 for the Mighty One has done great things for me—
    holy is his name.
    50 His mercy extends to those who fear him,
    from generation to generation.
    51 He has performed mighty deeds with his arm;
    he has scattered those who are proud in their inmost thoughts.
    52 He has brought down rulers from their thrones
    but has lifted up the humble.
    53 He has filled the hungry with good things
    but has sent the rich away empty.

    Zechariah’s Song

    67 His father Zechariah was filled with the Holy Spirit and prophesied:

    68 “Praise be to the Lord, the God of Israel,
    because he has come to his people and redeemed them.
    69 He has raised up a horn[a] of salvation for us
    in the house of his servant David
    70 (as he said through his holy prophets of long ago),
    71 salvation from our enemies
    and from the hand of all who hate us—
    72 to show mercy to our ancestors
    and to remember his holy covenant,
    73 the oath he swore to our father Abraham:
    74 to rescue us from the hand of our enemies,
    and to enable us to serve him without fear
    75 in holiness and righteousness before him all our days.

    76 And you, my child, will be called a prophet of the Most High;
    for you will go on before the Lord to prepare the way for him,
    77 to give his people the knowledge of salvation
    through the forgiveness of their sins,
    78 because of the tender mercy of our God,
    by which the rising sun will come to us from heaven
    79 to shine on those living in darkness
    and in the shadow of death,
    to guide our feet into the path of peace.”

    80 And the child grew and became strong in spirit[b]; and he lived in the wilderness until he appeared publicly to Israel.
    54 He has helped his servant Israel,
    remembering to be merciful
    55 to Abraham and his descendants forever,
    just as he promised our ancestors.”

    May God bless our dear and lovely father and our uncle, His Excellecy Premier Minster of Israel and you my Darling for your best Article and for all your Heavenly missions!

    May God make you Darling shining so as it is writen in verse 78-79!

    May God make a reality what He had said and promised to us in Isaiah 65 from verse 17 till verse 25

    Isaiah 65:17-25New International Version (NIV)

    New Heavens and a New Earth

    17 “See, I will create
    new heavens and a new earth.
    The former things will not be remembered,
    nor will they come to mind.
    18 But be glad and rejoice forever
    in what I will create,
    for I will create Jerusalem to be a delight
    and its people a joy.
    19 I will rejoice over Jerusalem
    and take delight in my people;
    the sound of weeping and of crying
    will be heard in it no more.

    20 “Never again will there be in it
    an infant who lives but a few days,
    or an old man who does not live out his years;
    the one who dies at a hundred
    will be thought a mere child;
    the one who fails to reach[a] a hundred
    will be considered accursed.
    21 They will build houses and dwell in them;
    they will plant vineyards and eat their fruit.
    22 No longer will they build houses and others live in them,
    or plant and others eat.
    For as the days of a tree,
    so will be the days of my people;
    my chosen ones will long enjoy
    the work of their hands.
    23 They will not labor in vain,
    nor will they bear children doomed to misfortune;
    for they will be a people blessed by the Lord,
    they and their descendants with them.
    24 Before they call I will answer;
    while they are still speaking I will hear.
    25 The wolf and the lamb will feed together,
    and the lion will eat straw like the ox,
    and dust will be the serpent’s food.
    They will neither harm nor destroy
    on all my holy mountain,”
    says the Lord.

    Isaiah 66:10-24New International Version (NIV)

    10 “Rejoice with Jerusalem and be glad for her,
    all you who love her;
    rejoice greatly with her,
    all you who mourn over her.
    11 For you will nurse and be satisfied
    at her comforting breasts;
    you will drink deeply
    and delight in her overflowing abundance.”

    12 For this is what the Lord says:

    “I will extend peace to her like a river,
    and the wealth of nations like a flooding stream;
    you will nurse and be carried on her arm
    and dandled on her knees.
    13 As a mother comforts her child,
    so will I comfort you;
    and you will be comforted over Jerusalem.”

    14 When you see this, your heart will rejoice
    and you will flourish like grass;
    the hand of the Lord will be made known to his servants,
    but his fury will be shown to his foes.
    15 See, the Lord is coming with fire,
    and his chariots are like a whirlwind;
    he will bring down his anger with fury,
    and his rebuke with flames of fire.
    16 For with fire and with his sword
    the Lord will execute judgment on all people,
    and many will be those slain by the Lord.

    17 “Those who consecrate and purify themselves to go into the gardens, following one who is among those who eat the flesh of pigs, rats and other unclean things—they will meet their end together with the one they follow,” declares the Lord.

    18 “And I, because of what they have planned and done, am about to come[a] and gather the people of all nations and languages, and they will come and see my glory.

    19 “I will set a sign among them, and I will send some of those who survive to the nations—to Tarshish, to the Libyans[b] and Lydians (famous as archers), to Tubal and Greece, and to the distant islands that have not heard of my fame or seen my glory. They will proclaim my glory among the nations. 20 And they will bring all your people, from all the nations, to my holy mountain in Jerusalem as an offering to the Lord—on horses, in chariots and wagons, and on mules and camels,” says the Lord. “They will bring them, as the Israelites bring their grain offerings, to the temple of the Lord in ceremonially clean vessels. 21 And I will select some of them also to be priests and Levites,” says the Lord.

    22 “As the new heavens and the new earth that I make will endure before me,” declares the Lord, “so will your name and descendants endure. 23 From one New Moon to another and from one Sabbath to another, all mankind will come and bow down before me,” says the Lord. 24 “And they will go out and look on the dead bodies of those who rebelled against me; the worms that eat them will not die, the fire that burns them will not be quenched, and they will be loathsome to all mankind.”
    God bless you again my Darling for the work you are doing so as it is said again in this verse 79, you have started to give light to the world already before you reach the Hill!
    May hold your hand always bringing you forward as He has planed already before your born!
    Have a blessed day my Darling!

  • David Stein

    Our dear and lovely father,

    Our dear uncle, His Excellency H.R. Premier Minister of Israel,

    My dear Brothers and Sisters,

    I have said time to time over the qualitiies of my sweet heart and lovely wife! So as you will find in one part of our projects where i did make a statement that i give to her all what i possess as property ( material and immaterial property ), i talked about her qualities of leadership, rationality, efficiency, efficacity, sharpness, her precision in actions, etc. and i was not wrong!
    If i can remind or inform to our readers who were not yet informed or who do not know her profoundly, she is a great person beyong her apearance and what makes everything yet greater is that she does everything quietely, with calm, without noise, without putting herself forward with arrogancy, but instead with simplicity, nobody may know that she is a daughter of our dear and lovely father, the big Entrepreneur and Surpervisor of the House Of God!
    What my sweet heart and lovely wife does, is always full of surprisings! You get to know things after the results! It is the time you start to ask yourself who has done that! And the answer becomes this: She is Elizabeth Bouwer who has achieved this and that!
    Let me start not to our intime time of the university but let me go straight to the busisness and leadership time in public and not between her and me alone!
    In novermber 2014, after our traditional mariage between her and me in intime sphere, so as i am toward her i did put all the cards on the table and we did make plan together how we lead our 2 lives in 2015 and all what we will be doing! That was november 2014 on the day of mariage according to our custom but because we are human beings, we propose and God decides! So, our plan did not go as we did plan! Because of external facts and influence, we were forced to be separeted live apart and we were not able to conlude our official mariage in 2015! In meantime, in the same direction of these external influence, we were attacked and they stole our projects which were our source of bread to eat for all our coming future!
    Here come then the qualities of my sweet heart and lovely wife!
    Since we were together for many years, i was like some people today who do no know her and who judge on her apearance! i knew her over intimecy as my wife, as someone who wipes my tears in time of distress, as my defender as the university when they do injustice to me, i knew her as my protector among other university students and professors, i knew her as my tutor in my academic studies and as a special tutor because even my thesis after we had submited it, when the professor called to defend it, he looked at me and he gave me a special note and he said with his mouth ” i wish you could be this! Then you could even get a greater note than anyone! But in my heart, the credit went to my sweet heart and lovely who did encourage me to go at the university while i feel stoping my studies because hard time, because her wiping me tears because i was often in distress, because of her comfrting words of every time, her caring sharing in short!
    Then in januari 2015 i discovered qualities in her that i had never known! First of all she is the one who knew before me that our source of bread has been stolen! Even before she told me that, she organised already a team of our Brothers and Sisters from Europe, USA and even in Afrika because the projects were sold via African market! Then she took the leadership by organising the family behind the case in court and fight! I went to know when i should give he facts only because i was the one as draw maker of plans!
    Then i realised that she has bravoure and has charism because the group which had stolen it was dangerous but she was not afraid of them at all!
    Then because these projects themselves are not there for ourselves but for the populations, the human beings, our compatriotes, from our neigbours till the far away human beings in need of our insights and help, i found that she has not only bravoure and charisma but she is a patriote because these projects will benefit first the populations where we are leaving ( here in France first of all )! these project will be here to help according to our wish first the young people, the future generations! Here i mean the young universities of today, the people who are still actif to work, etc. These projects are coming to solve all kind of nowdays problems starting from economical and financial crisis via conflict of all kinds problems till to the solutions in our families harmonisation, comprehension and durabilities and sustainabilities! In fact, if in our families every thing is fine, we have many chances to succeed also till the national level because the drama and chaos start always in house, in family and the state try to put together or to send apart the families!
    Though her actions, she did not consider her own interests but she did put forward the interest of the country, the interests of our populations who will benefit from these projects, etc.
    In her actions, she did not like to save her life and lose or sell the national interests of the country or the interests of our fellow citizens but she was ready to pay the price of her life because it was realy a very dangerous case, you may believe me and it is still today very dangerous with one excption that today we are many in that danger!
    Then trough these actions, i found that she is not only a patriote, that she has not only charisma, that she has not only bravoure, but she has love for the fellow citizens ( our young students and future generations), our yet actif people, but also the caring and sharing for our old people who have to get pension! Through that fight she did defend also the interests and the lives of our great soldiers, militaries who may know the scenarios of the WWII! In that way she did avoid that a such drama my happen because in our projects we have the protection, the caring and sharing of our militaries first and others thereafter! Through these actions to save the lives of our militaries, i found inside the moral side and not necessarily financial interests or economic interests to provide them but the sympathy and empahty to them and their families! Here can every person who has understable reasoning, who has human reasoning think the what happened in scenario of the WWII! The fathers and the mothers, the sons and the daugthers went to missions and they did not come back! They went there to defend the fellow citizens and not necessarily their own families! What beyond the drama is still that they did not get a time to say bye bye to their families before they die and because they died in massa in a way there was no time to identiy them or burry in the human way with dignity, they did just put in common grave as unknown soldiers! It is painfull and it gives sorrow till today for any one who has a human heart full of love, sympathy and empathy for the fellow citizens! Their families do not know till today where their husbands, wives, fathers, mothers, sons and daughters were burried! It is more painfull to think about and you can understand better if you lost someone in your family in the same circumstances! Then you become ready to help and to do something to confort our militaries for their noble missions!
    Further, my sweet heart and lovely wife, took the decision to follow and to do actions for all these i have said in few minutes! She did not have time to contact me first and to ask my views! But she did analyse the cases and took measures according to the situations! Therefore, i found that she is rational, she is efficient, she has accuracy, she is very sharp, and beyond everything, she has a wisdom, and she is intelligent because she did all these things not because she wants to win some thing or to be compensated financialy but she did all these in order to see the right to get done so as a soldier on the war! Therefore and even till today in our daily fight against these people, irealised that she is a great worrior and she is a very nice commandant in chief! If God did give her these mission as His ingenior from before her birth, it is correct because God does never lie and it is to see that she a very nice ingenior and sure so as God in His word in Mark 4 verse 25 that : 25 ” Whoever has will be given more; whoever does not have, even what they have will be taken from them.” and so as i said early that she has started already to give ligth to these in darkness, God says in Mark 4: verse 21-24!

    Mark 4:21-
    A Lamp on a Stand

    21 He said to them, “Do you bring in a lamp to put it under a bowl or a bed? Instead, don’t you put it on its stand? 22 For whatever is hidden is meant to be disclosed, and whatever is concealed is meant to be brought out into the open. 23 If anyone has ears to hear, let them hear.”

    24 “Consider carefully what you hear,” he continued. “With the measure you use, it will be measured to you—and even more.
    Therefore God will bless here again and more and more as it is said in these verses because God does never lie and what the word of God sais has to arrive very soon!
    In conclusion, i did like to present my sweet heart and lovely to the world who does not her yet her capacities, het capabilities, her qualities, her talents, her caracters as ingenior, her personality as a caring and sharing woman with love, sympathy, empathy for her fellow citizens, her patriotism as a good care taker of the national and international interests, her bravoure as a woman who does not put before to save her life and to let the lives of others perishing, her charisma as a couragous woman, her rationality, effiency, accuracy, her sharpness, her ingeniosity, etc. which are always ready to be used at the service our national and international comunity in order to promote the love, the sympathy, the empathy, the brotherhood, the harmony in the families and between the people, to promote the develpment, the progress, to help to find solutions for all kind of nowdays problems from financial and economical crisis till the health and employement solutions and even interchanging jobs and emplacement according to the individual wishes, till to ameliorate the lives of those who have anough or more already! In short everyone will find him/herself inside in these movement till everyone start to be amazed and ask him/herself with astonishment saying! Wow, Wow, Wow…. where were these solutions hidden, why it has taken so long to do such things, where do these solutions come from, how do they come now, what has been done to get this, etc.
    And everyone will ask him/herself! Where was that love, where was these sympathy, where was these empathy, these harmony, these comprehension, these brotherhood, these understanding for one another, etc.
    A woman will arrive at home and find the husband has already done all the necessary duties and the husband will receive her with open arms and with presents regularily full of love and she will ask herself!
    What has happened to my husband, what has changed in his life, where was that love, sympathy and empathy for me, why had he not started early from our mariage, etc. and she will be surprised!
    The husband will arrive at home finding the wife waiting with a very nce smile full of love and not false smile and authentic from God and the children in a very nice sphere, the husband will be received with open armes, with nice things talks and others good things and he will start to ask himself, what hapened with my wife, what did change in our house, why this happens now and it has not hapened since long before and every body will sit amazed and regret for having lost to much time and energy and may be some will feel shame even for their past behavior to one another!
    Then the last answer will be this God has visted their families! God has entered their heart and they have been changed!
    Once the families are doing well, the country will do well also and once the country is doing well, the continent will do well also and finally the whole world will change and everything will be good and amazing! The final situation, after finding all our harming problems for today, the time everyone will feel secure, healthy, selfsufficient, loved and giving love to others also, etc. then we will be living the earth that we were supposed to live after creation of a human being! It will be the paradise on earth!
    May God bless then our dear and lovely father as the Entrepeneur, the Supervisor, the Eye of God in this mission,
    May God bless then our dear uncle, His Excellency H.R. Premier Minister of Israel as the God’ s Architect, and Israel!
    May God bless then my sweet heart and lovely wife, not only for she doing for me as her husband and what she is doing for the people nearby to us but let our Father in Heaven bless her for her Heavenly mission as ingenior in the House Of God!
    May God help them and increase their Heavenly wisdom, intelligence, intellect, tact, finesse and delicatesse, their love, sympathy and empathy, etc. at the service of the world!
    May God bless this country and our authorities, our soldiers and everybody in security profession,
    May God bless everybody in this country: the business people, in education, in health care, etc.
    May God keep our world safely!
    Amen

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