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The clothes your clients or portrait subjects are wearing in their photo can be a touchy subject to discuss with them, especially if you are just doing a portrait for them as “a friend with a good camera”. Even as pros we have a hard time getting people to listen and they show up in clothes that make us cringe and even hurt our eyes.
This article will help you understand what to suggest your subjects wear for their portrait. You’ll also learn how to help them understand why your suggestions really are in their best interest so they actually listen to get it right.
What the subjects are wearing in a portrait is just as important as all the other details such as: lighting, location, and posing. Poorly selected clothing can really take away from an otherwise really great portrait. The goals in helping your portrait subjects or clients select clothing are:
Poorly chosen clothing, or having no discussion about it at all, can result in just the opposite of all those things. NOT what you want to have happen!
I get asked for tips on this a lot in my portraiture classes. People “hear” funny things about what they should or shouldn’t wear for their portraits and show up in the damnedest things that sometimes make you shake your head and say “what were they thinking?” But they don’t know what is right, or what is better unless you tell them and help them understand why.
This is what I recommend for what to wear to a portrait session
Okay so I added a few bonus pointers on hair and make-up but they go right along with the clothing.
Notice I consciously did NOT use the word “don’t” anywhere in the list above? There’s a reason for that. People’s brains actually don’t register the words: don’t, not, or no. So when you say them the brain just disregards and registers what comes after. For example, if I say, “do NOT think of a lemon” what did you just do? Of course, thought of a lemon. So when you are explaining clothing (or anything for that matter) and giving suggestions on what to wear, take great care to always say what you DO want.
If you tell people, “okay don’t wear stripes, flowers or bright colours.” What will they remember? “I think my photographer said something about stripes and bright colours, so that’s what I’ll wear.”
And they probably heard somewhere that for photography you need to put your make-up on extra dark and heavy, so even ladies that normally wear none or very little can show up with black eye liner and raccoon eyes. I know, because it’s happened to me when I didn’t discuss it. She will HATE her photos because it doesn’t look like her. She likely won’t say anything, she just won’t pick any and you’ll think she didn’t like your work.
It is YOUR job as the photographer, even if you are just doing it for fun and for friends, to help people look their best in the portrait you take. So let’s look at the points above and how you explain it to them so they get on board!
I actually had a hard time coming up with “bad” examples of what not to wear. I’ve been doing this for so long I don’t have any portraits that don’t come fully prepared. So I’ve found a couple group images just so you can see the difference the clothing makes.
The image below is from a wedding so they weren’t all planning on having this group portrait done. But it shows what happens when the clothes have not been planned. There’s multiple colours, some dark and some light. We have a few bright patterns and a short skirt. We have a lot of short sleeves (it was a hot day) and some white shoes. Can you see how all those things make an impact? Overall it’s actually not that bad, I’ve seen a lot worse but let’s see what a little refinement can do to help.
This family chose all black and denim and for the most part it is working really well. Only thing I suggest as a change would be Mom in longer sleeves. Notice how much attention her arms get? For her that’s fine, but for someone self conscious about their arms or their weight, this will make their arms look larger.
In the image below everyone is in black except the baby. Babies are always tough because finding plain colours or black for a baby is almost impossible. Notice two things here. #1 the baby stands out the most, and in this case that’s fine because she’s the smallest and you want to see her. #2 if that had been an adult in the light outfit do you think it would work as well? Doubt it, the result will be that person will stand out and look larger. No one likes to look bigger! Trust me.
This is my sister’s family so they’ve been well trained on what to wear (I even got in this phone). Once again dark tones have been selected: greys, deep purple, and navy. Those all work well with jeans. Can you see the difference between me wearing long sleeves (left) and my sister wearing short sleeves (upper right)? What does it do to the bare arms? How do they look compared to mine?
The key to explaining all this and getting people to agree and go along with your suggestions is in HOW you tell them. If you just list off all this stuff it can seem a bit pushy and like you’re telling them what to do. Most assume they know how to dress themselves and giving them a list could make them feel a tad insulted so they get defensive rather than listen to your suggestions.
Photography is part technical stuff, part artistic stuff and part psychology!
Let’s look at my recommended list again but this time adding in the WHY. By stressing the benefit to the subjects, or why they would want to do this, they will “get” it in a big way. Like I said, I have very few portraits that I’ve done in the last ten years that show up in poor clothing because I’ve prepped them so well and they know that if they want to look their best they will follow these guidelines.
See a common thread in my notes above? Most people have the same fears about being photographed – yes fears! Being photographed is right up there on the fear list next to public speaking and going to the dentist, I kid you not! Their fears are about looking stupid, not knowing how to stand or pose, and looking fat or old. So if you can help them see that these clothing tips will allow them to eliminate at least one of their fears before you even start, then you just have to deal with all the rest later! Most of clothing suggestions has to do with helping them look slimmer and not stand out. How to stand and pose to minimize weight issues is another article, stay tuned!
You may notice most of the “good” examples here are wearing dark colours. That’s pretty common as most people have heard that dark or black makes you look slimmer. To some degree that’s true. But light colors can work too if everyone in the group does similar, then the one person in dark clothes would stand out. Little kids in denim and white tops with bare feet is super cute, as is little girls in white sun dresses. Don’t be afraid of other colours or tones, just keep them similar. Some of my largest extended family groups over the years that have done the best even went as far as to put each family unit in their own colour scheme (one in browns, one in greens, etc) and mom and dad in another – all with dark jeans. I’ve also had some ladies go as far as to buy everyone a matching shirt.
The thing is once you get them on board and understanding the logic behind it – the WHY – they will go to great lengths to make it work because they know it’s for their benefit!
If this all sounds like a lot and is overwhelming, feel free to copy my list and make a little sheet to hand out to people. Just make sure you add the benefits, like in my second list.
Show me your successes or ones that didn’t work out so good. I’m happy to give suggestions on how to improve it for next time.
Further Reading: What to wear to a family photo shoot
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