I think perhaps the issue is that you are too close to your subject, hence, your perspective on family story-telling is obscured by too many personal moments that doesn't translate well to everybody else.
In saying that, too, as loving parents and shutter button pushers at the same time (hehe yes that includes me), it is hard to have an editing eye and mind and what to share every single shot we take of our children to everyone else. It is really important in photography to know which photos to share with the world and the discipline in picking out only the absolute stand outs. It's easier to do this when the subject is not so close to our hearts. But with family, esp kids? Tough job.
What about this in theory and practice - in your next sessions, why don't you focus on getting emotions from your subjects (i.e. kid and mama)? Human emotions appeal to everyone and translates well on photographs, esp in photo journalism. Family photo journalism is not just about capturing everyday events and moments, but capturing momentous event in the lives of every day people where it speaks to our emotional values.
For example, your child going down a slide is not enough of a reason to capture on camera to tell that story to the world. We don't even know what is going on in her mind going down that slide. However, if you had managed to capture her moment of glee, fear or dread going down that slide, then this is an image that translates well on photo. It will take people into the mind of your child and her emotion/expression will resonate into the viewer's own emotions as well.
In a story, it's not enough just to have a character (subject). You want to show THEIR character in light or darkness. That is the story itself, not the subject.
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