I would like to try to replicate this...

[Roger17]

Hello there. I'm new to this web site and this forum (loving it so far!). I hope I'm not breaking any rules, but I would like to pose a question as I'm very recently getting into off camera lighting and loving it.
I'm sure we've probably all seen this picture:
Canon 1D1.jpg

(I obviously did not take this picture nor claim any credit for it etc etc)

This may sound rather outlandish, but I'd really like to get this same effect, but with my car! I'd like to know what kind of set up and equipment I would need. I've got a Canon 7D and a 430EXII speedlight. I can borrow another 430EXII if needs be. I also presume I'd have to find a pretty dark place to photograph it, but any tips / suggestions / advice on how I can go about doing this would be very much appreciated!
Thanks!

[FrankLamont]

You can do it easily with continuous light, even... you don't even need flash.

[zona5101]

the biggest challenge will be controlling the light spill. I am sure that camera was taken with an overhead softbox with a grid panel. Assuming you have a large dark room...start with a long exposure so you can fire the flash down on the car. You will probably have better results if you take multiple flashes across the length of the car rather than one big pop (multiple flashes at a lower power will even the light and reduce the spill). From there it will be trial and error and probably a decent amount of post processing. Good luck and have fun.

[oldwolf]

don't need a completely dark room.

control the ambient light (dark room) with your shutter speed. the higher the shutter speed the darker the room.

put your flash up high pointing down towards the card. you might need to flag it or put a snoot on it so the light doesn't spill into the room/garage. use your f/stop and/or flash power to control the light hitting the car.

use ISO 100.

tinker.

[Roger17]

That's great - thanks for your tips.
Basically, if I can get the car somewhere dark enough I can try long exposure w multiple low-power flash pops. Otherwise, I'll try and get somewhere dark-ish and go with oldwolf's advice.
If/when I can find a good spot for it I'll post the results!
Cheers
Roger