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Firstly check out Morts thread on tips for your portfolio. Lot's of great stuff in there.
The first step before anything else is always to clearly define measurable goals. Rather than the ambiguous "I want an online presence.", say "I want to generate 10 leads a month from my website.". Once you have some defined deliverables, your designer can plan the best way to get you there. A trained monkey (or your neighbours nephew's best friend's brother) can knock up "an online presence", some even make it look good. However watch their eyes go glassy and palms sweat when you mention real deliverable goals. They have no idea. A pro however will start thinking about user paths, were to put that call to action to illicit a response, even exactly what to put in the contact form to encourage the user to give you their details. If the main goal is to sell landscape print internationally, then all of these aspects change. Then once finished your designer should be able to advise you on the best way to fast track the goal. Is it search engine marketing & pay per click results? Is it a print mail out in your local area, TV / radio campaign??? Your website should make you money, not cost you money, so pay a bit more at the start and you will see the reward come pay day. Also, if someone else is designing the site (especially that trained monkey), you need to know how you'll be managing your photos. Will they be auto re-sized? Will you need to resize the main image and thumbnail, can you upload through the website or do you need FTP? So my tip - hire a pro and don't forget, it's all tax deductable
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NIKON D60 | LOTS OF BITS & PIECES SWITCHING FROM PHOTOSHOP TO THE GIMP (LINUX) - FEEL FREE TO SHARE ANY TIPS OR TRICKS MY WEBSITE DESIGN PORTFOLIO | MY FLICKR |
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Lightroom, I use that big time.
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[http://www.flickr.com/photos/paullacroix/ Life is what happens while you are busy making other plans http://www.lacroixphoto.net/ |
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