For the lulz

[OsmosisStudios]

Lulz: Often used to denote laughter at someone who is the victim of a prank. Can be used as a noun — e.g. "for the lulz" ("for laughs"/"for the hell of it"/"for the Schadenfreude"). This variation is often used on chan image boards. According to a New York Times article about Internet trolling, "lulz means the joy of disrupting another's emotional equilibrium."[24] It is derived from the 4chan community

http://kenrockwell.com/nikon/10-18mm.htm

I cant help but laugh. Even if he is playing mind games and making a joke, it's KR: I suggest we hit him with a stick.