Selling your business (photography)

[edwardmusiak]

If you have a business you need sales. In order to get those sales you need for people to know that you have a business, what that business is all about, and what you have to offer. In other words, you need for the buying public to know that you and your business exist - not an easy task.

In the 21st century everyone is selling everything, from products to advice to religion to just plain craziness.

So what do you do?

Well, the first thing is to accept the fact that it is going to take some time to make yourself known, so factor that into your business plan.

Use the Web!!! There are some great business connection sites out there - the best of all being LinkedIn. Also spread the word on social websites such as Twitter and Facebook.

Start a blog!!!

With all of these Internet based sales/marketing techniques the trick is to keep them updated regularly. Write everyday (obviously about something different). Writing regularly retains readers and gets you up the SEO (Search Engine Optimization) ranks in Google and Yahoo. The higher up the ranks you find yourself the easier readers can find you.

Learn about SEO techniques. Tag your blogs, articles, submissions acurately and extensively so as to get picked up by the search engines.

Tell your friends and ask them to write on these sites about you and your business. This is critical. Don't just tell them what you do, ask them to mention your business in their internet submissions.

Word of mouth is another powerful technique to "spread the word" about what you do. getting people & contacts talking about you and your work. How? Tell them what you do and ask them to tell their friends and contacts!

Find websites that cover areas of interest related to your business and regularly submit articles, offer opinions, get involved in discussions. This will all help in getting you known as an expert in your field.

There is no magic bullet but regular, consistent, hard work coupled with time will pay off eventually.