Pricing

[Decran]

I have 25 photos of a competitor from a run and he has asked to buy a CD with them on. Could someone please advise what the "going rate" of sale? I've not done this before and it would seem that I have something that could earn a little pocket money.

Many thanks

[nokiN]

Originally Posted by Decran

I have 25 photos of a competitor from a run and he has asked to buy a CD with them on. Could someone please advise what the "going rate" of sale? I've not done this before and it would seem that I have something that could earn a little pocket money.

Many thanks

There is no one "going rate of sale" it's always, "what the traffic will bear", which boils down to a measure of your selling skill.

Have the images been edited? At what aspect ratio, resolution, pixel dimensions do you plan to write them to the CD? Will you be providing the client with a print release? What about a release for web use? Do you plan to watemark the images?

[Decran]

Wow, never thought about all that. I shall tweek the images to improve slightly and add a watermark. The sizes are 3056 x 4592, 6MB. Not sure about the releases.

Thanks

[Jim Poor]

It took me a long time to decide it was OK to sell discs for my dog sport photos. Having done portraits primarily prior to that, I was loathe to do the CD thing, but these are not photos that are going to be re-printed in most cases.

The best advice I got was: "Figure your average print sale per client, and price the CD just above that."

The real kicker is, that once I started offering the CD option, my bottom line went up significantly because the cost involved in producing and mailing a CD are less than for prints.


I still don't offer CDs for portrait clients, at least not at a cost that isn't rediculously expensive.
The other surprise was that print sales didn't suffer. Many of my CD orders are accompanied by print orders as well.

[nokiN]

Originally Posted by Decran

Wow, never thought about all that. I shall tweek the images to improve slightly and add a watermark. The sizes are 3056 x 4592, 6MB. Not sure about the releases.

Thanks

Most DSLR's have an image sensor that has a 3:2 aspect ratio. Common print sizes have a variety of aspect ratios: 5:4 (8x10), 7:5 (5x7), 2:1, 3:1, 1:1. So, DSLR images may have to be cropped to print at the various sizes.

With image dimensions of 3056 pixels x 4592 pixels, the client could have prints made, at 100 ppi, that are 30.56 inches by 45.92 inches (I sell prints at this size for $300 ea.). You could write them to the CD at reduced resolution so they can't be printed so big.

If the images are watermarked and the client takes them to Walgreens to have prints made, Walgreens can't legally make the prints without a print release because of federal copyright laws.

You became the copyright owner of the images as soon as you released the shutter, that's why you have to provide the release. If the client doesn't want prints or plans to just print them at home.........

[FriedChicken]

Why would you watermark it?

Since you aren't doing too much post work... I'd say anywhere from $30-50. Depends on your area though.