Cost of Doing Business

[Jim Bryant]

there's tons in that section. Cost of business....want to make $$$$$$ educate yourself, and so on. I can't remember just how many, but there's a lot.

[AnneWynne]

[QUOTE=Jim Bryant;482556]

Originally Posted by LoveDSLR

In this day and age, photographers have to be a little more flexible in attracting more clients. I can see giving some discounts to a mothers group, but with an individual upfront setting fee to pay for time behind camera and computer. Maybe a small discount on pictures/packages might be enough to drum up some business. This might be true if you are just starting out in the business, but if you have been already established a while with a solid group of clients, I don't think discounts are necessary., Quality means everything and if you drop your prices, clients will put you into the bargine category and then you'll get the K mart/Sears/Walmart crowd.

I recently heard a successful photographer advise the group she was speaking to to never say anything remotely like "I will cut you a deal," or otherwise get involved with someone dickering you to lower your sitting prices. What she suggested was, if you were willing to take less, to say you had a special running that week on ...., or that your printer was offering a discount on a certain print size and you would wait to put in the order and pass on the savings.

Made a lot of sense...you don't reduce your sitting fees (or other fees that cover your time), but you can offer some discounted pricing on prints and/or print packages.

She also talked about offering different levels of packages that are designed for the low, middle, and high end customer.

Something to consider....
Anne