Art Shows + More

[My Picture Perfect Art]

May I ask why your saying if we price the art so low no one will buy? You would think the cheaper the art more people would buy? Do you know the average price ranges for NYC?

[NathanFranke]

Originally Posted by My Picture Perfect Art

May I ask why your saying if we price the art so low no one will buy? You would think the cheaper the art more people would buy? Do you know the average price ranges for NYC?

I have no idea, I've never been to an art show there. But in Madison, there's a huge art fair every year. Juried, prestigious, lots of people show up. There's a smaller art fair a couple of weeks earlier in a small town. A lot of the same artists and craftsmen show up to both. The prices are always lower at the other art fair.

It goes with people's expectations and their wallet. NYC has a larger art scene than most other places, so it attracts a certain level of customer. Regular folks in flyover country might just want something to look at on their wall, while a hoity-toity Art Buyer wants a true objet d'art. Think about camera equipment. You wouldn't buy a lens off of eBay for $20. It may be the best lens out there, but it's priced like a piece of garbage. Price the same lens at $150 (or higher), and you'll probably get interested people who won't think twice about the price.

I guess the crux of the matter is: who are you expecting to show up? Regular , economically depressed folks, or people with budgets specifically delineated for art acquisitions? Price for the expected audience.

I haven't figured out fine art pricing yet, probably because it doesn't really follow any economic theory.

That being said, I think Nate is on to something. I mean, who really buys art? My income level is pretty high in relation to the rest of the country, but I doubt I'd ever pay more than $200 for any piece of art. Most of the time I buy cheap metal sculptures, like Gnome-be-gones or little gifts for relatives. The only people that are buying the expensive art are rich people (top 5%) and corporations.

So really, I think there are two levels...the "under $100" crowd and the "over $1000" crowd. When I'm at art fairs, I see a lot of people at the inexpensive booths...and very few sales at the $100+ range.

Honestly, I'd go for the gusto...price it at $1000+. I actually (sorry, have to be honest) doubt you'll sell anything at any price, but you'll have more luck if you price it high. A $100 photo is easy to find...a $1000 photo must be valuable and a real work of art

[My Picture Perfect Art]

That is a great question... Need to see the demographic and target audience of the bar and see who mainly goes into the bar... then we can price our art based on that... If there are a lot of tourist... most of them will probably just look at the art but the locals may purchase.... Thanks for the advice...

[My Picture Perfect Art]

Photobooth - your also on to something... your right... the only people who buy really expensive art are those who have a nice income or large corporations.... I think price ranging from 100 - 200 is average...