Advice on pricing image for billboard use

[mseigafuse]

I was contacted by the marketing department of a Hotel/Spa that would like to use one of my images on billboards in a couple of cities to advertise a Christmas promotion they are running. I did a bit of google based research and this thread seems to indicate the going rate would be around $1,800 for 3-5 billboards for 1-3 months.
Single Use Rates for a Billboard - Photo.net Business Forum

But that post was from a few years ago and the going rates may be much different. I was hoping some of the pros might be offer some guidance...

Thanks in advance!
Mike

[andyw]

Originally Posted by mseigafuse

I was contacted by the marketing department of a Hotel/Spa that would like to use one of my images on billboards in a couple of cities to advertise a Christmas promotion they are running. I did a bit of google based research and this thread seems to indicate the going rate would be around $1,800 for 3-5 billboards for 1-3 months.
Single Use Rates for a Billboard - Photo.net Business Forum

But that post was from a few years ago and the going rates may be much different. I was hoping some of the pros might be offer some guidance...

Thanks in advance!
Mike

Been a long long time since I had a shot on a billboard but I don't think that figure is far out.

Here are a couple of calculators which may be of help

http://www.stockphotopricecalculator...alculator4.asp
master page

Or check out similar shots on Alamy or the like.

[mseigafuse]

Thanks, that link seems broken but it is moot anyway. I did propose a rate of $400/billboard for up to 3 months and they declined. They said they were looking to pay $50 and I declined.

Still shaking my head about the laughable amount they wanted to pay...

Thanks anyway,
Mike

Originally Posted by andyw

Been a long long time since I had a shot on a billboard but I don't think that figure is far out.

Here are a couple of calculators which may be of help

http://www.stockphotopricecalculator...alculator4.asp
master page

Or check out similar shots on Alamy or the like.

[andyw]

Originally Posted by mseigafuse

Thanks, that link seems broken but it is moot anyway. I did propose a rate of $400/billboard for up to 3 months and they declined. They said they were looking to pay $50 and I declined.

Still shaking my head about the laughable amount they wanted to pay...

Thanks anyway,
Mike

50 !!!! wow.
even 400 is lo but 50 - Yup, I would have "politely" declined that unless my details were on there bigger than theirs.

Just realised the first link is actually a unique URL so no good.
Second one should work though for future info.

[ChrisAdval]

Originally Posted by mseigafuse

I was contacted by the marketing department of a Hotel/Spa that would like to use one of my images on billboards in a couple of cities to advertise a Christmas promotion they are running. I did a bit of google based research and this thread seems to indicate the going rate would be around $1,800 for 3-5 billboards for 1-3 months.
Single Use Rates for a Billboard - Photo.net Business Forum

But that post was from a few years ago and the going rates may be much different. I was hoping some of the pros might be offer some guidance...

Thanks in advance!
Mike

I would research the local prices of the billboards, and I would ask them what's their overall budget for the advertising campaign as you ask for a certain percentage from that.

Check out this link that explains more on pricing for this type of situation - Chris Adval Learning Model Photography: WOW Share! 06: "How Much Should I Charge?" - Mark Wallace/AdoramaTV

[BK553]

Here's a direct link to the video, instead of the blog spam above:

How Much Should I Charge??AdoramaTV from Adorama Learning Center

[mseigafuse]

Originally Posted by BK553

Here's a direct link to the video, instead of the blog spam above:

How Much Should I Charge??AdoramaTV from Adorama Learning Center

Interesting video, thanks for the link(s). I like the sliding scale for licensing they noted, to me that seems far less complicated than needing to know rates for this use or that use or whatever. A percentage of the media buy based on a sliding scale is very straightforward and easy.

It probably would have resulted in a closer match between this client and I. But the good news is they really liked my image and did get back in touch with me. We worked out what I consider a fair price (lower than my original quote, but way more than their original offer).

Thanks again for the link and the responses!

Mike

[sk66]

Good for you!
How did they find your image, Flickr? I'd bet the majority of people on flickr would have sold for the $50 offered....

[Jonbar18]

Congrats on the offer, must be a real ego boost.

Originally Posted by mseigafuse

Thanks, that link seems broken but it is moot anyway. I did propose a rate of $400/billboard for up to 3 months and they declined. They said they were looking to pay $50 and I declined.

Still shaking my head about the laughable amount they wanted to pay...

Thanks anyway,
Mike

Tell them for $50 you'll give them a photo taken with the lens cap on. Putting your name in the corner is another $50.

[mseigafuse]

Originally Posted by sk66

Good for you!
How did they find your image, Flickr? I'd bet the majority of people on flickr would have sold for the $50 offered....

Yes, via Flickr and I agree that most Flickrite would probably have take the $50. But I've tried to listen and learn from Jim and Max and others on the forums here

Originally Posted by Jonbar18

Congrats on the offer, must be a real ego boost.



Tell them for $50 you'll give them a photo taken with the lens cap on. Putting your name in the corner is another $50.

Feels good yes. Charge extra for a watermark? Brilliant