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So I am pretty happy with myself; I had my first REAL client a few weeks ago and today showed her the proofs. Well, she started crying (newborn session) and wanted them all. So, in the end she purchased the largest package I have!!! I was having a new client discount sale but still, I am over the moon. It was almost $650 - which to some seasoned photographers may be pennies, but to me, I will take it! Especially since it was only the 3rd newborn I had ever shot!
Not sure if this was a special case but I think having the REAL 4x6 proofs in her hand (rather then on a client gallery computer screen) helped, as did having a face to face consultation. I haven't done it the other way before so I do not know, but I think I will stick with this way from now on. If it ain't broke don't fix it, eh? I also REALLY personalize things - it takes time but a) I enjoy it and b) the client appreciates it. But I am curious, does anyone else see the difference between the 2 proofing styles (online galleries versus face to face tangible proofs??)? Good Luck to all those others out there with their first clients!! |
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Yes, in person sales make all the difference in the world. For me it was the difference between $400-ish in online average to upwards of $1000 for in person. |
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A major congratulations are in order.
In my past I always did the 4x6 proofs for portrait clients. in art I have tried selling digitally and had it not work at all. Once I produced a tangible piece the sales are starting to get in motion. As far as I can see putting a tangible print in a persons hand will help you and them in the long run to get what they want. I am certain that doing this will increase your end sale. And possibly the return reprint.
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Heavily medicated for your protection Flickriver http://www.photoblog.com/thomasneubauer/ http://thomasneubauer.com |
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In-person proofing is the way to go. It takes more time, but it's well worth it.
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I am responsible for what I say; not what you understand. OsmosisStudios Gear List |
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Thanks everyone!
It definitely is a BIG confidence booster. The kicker - I was using a new 50 mm 1.4 lens and was unaware of the NARROW focus field when shot at widest aperture. Of course, I had it wide open the whole time, got home, checked and SO many were blurry (or the focus was on the blanket or something). I felt like a failure. My first client and they are blurry! I was going to give them to her for free and admit that I sucked. But as I started editing and narrowing down the good ones from the bad, I thought, "wow, there are some stunning images here!". It's funny how critical of ourselves we can be. I just felt like since I failed at getting ALL the shots, and couldn't choose between ALL of them then I didn't deliver and thus, she shouldn't pay. SO to have them LOVE every single one of them AND get the largest package, well, it sure made me realize I am way too hard on myself. I guess I was still lacking confidence but, after Friday I think that is slowly dissipating. Hmmm Niresangwa, that is a VERY good point. I do have an online gallery I can put up. I know the grandmas would like one. Perhaps I will put it up and send her the link. I already know they are going to get 11x14s later. I made it very clear that I, and the images are not going anywhere and they can always come back and get enlargements whenever they want. I also have a referral program - for every client they send me that books, they get $25 to use in credit. We will see how that works. Thanks for the tip!! Sidenote/rant. Literally, the day before I visited with this client, I had talked to a friend of mine who told me that a friend of hers had posted on her facebook wall saying, "HEy, bring fofazoju out for a playdate and tell her to bring her camera!" - meaning "hey can I get some free shots of my child playing?" My friend quickly replied "yeah she is awesome, you should hire her!". We both were annoyed. I think there is a misconception that, "hey, you have a camera, just come take some shots if you aren't using it that day!" People don't get how much time money and energy we put into it and I can't STAND people who want something for nothing. It was SO refreshing to deal with people who loved and RESPECTED the time I put into their portraits -and who saw the value in it. They were a dream first client - now if all of them could be like that ![]() Thanks for listening and for your thoughts everyone
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Congrats! I also do 4x6 paper proofs and do in person ordering sessions.
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I am the worst salesperson on the planet. I would do every portrait session and wedding for free if my husband would let me....because I'm just that kind of person.
My first client I had, had the same reaction. Her baby was 6 months old, and we met with the 4x6 proofs - she also cried. It was sooo humbling. After that, she started sorting which ones she wanted to order and which ones she wasn't sure of. Okay- at this point I started pannicking -- my biggest problem is that I feel guilty taking people's money - I don't want them having buyers regret and being resentful towards me - so what did I do?? - I told her she didn't have to decide right now, she could take the proofs with her and think about it, and then let me know. What happened? She ordered 2 16x20 canvas gallery wraps, and that's it. Great order for me - but it could have been double that at least.So, I ended up getting the online gallery for the same idea that Steve mentioned - so that I don't have to deal with people face to face. I haven't had many large orders since doing this. |
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