Wall Art Price - How much? Pricing

[Pinellas Guy]

Question about artwork for businesses. How much do photographers typically charge for artwork. Does it make a difference if it will be displayed in a office lobby? 12x18 prints, 11x14, 8x16 etc? Printing cost is $19

Yes, another help me price thread.

Background:
I work for a not-for-profit. I was asked to photograph the city and create prints for office decor. I took the photos on my own time - I own the images. My work paid for the actual printing cost 8x16, 12x18,11x14 and for the framing.

I love the images I took and had no problems making the images. I work in St. Pete, Florida, near the water. The images are rather unique/custom meaning you can't get them online. Salvador Dali Museum, The St. Petersburg Pier, Vinoy Renaissance Hotel built in 1925

I have no problems at all having my images displayed on the walls at a not-for-profit. However, our office is visited by hundreds of people every year who "have money" and for profit businesses. If/when someone inquires about the photography, what does one charge for a 12x18 print? I told my boss, that they will also have to make a donation to our 501(c)3 - so my employer is happy.

This is my prize photo - looks stunning on metallic



You can view the images here - Downtown St. Petersburg - a set on Flickr

[andyw]

Hmmm, that is a bit of a "how long is a piece of string" question.

I have sold framed prints for £100 and also for £2500 (same shots, different clients).

But they weren't taken at the request of anyone and I was responsible for all the printing, framing etc. They were sold purely and simply as prints.

In your case (if you are actually asking what you should charge your company), you were effectively commissioned to take the pictures and then handed over the files for them to use. So to me that would be charged as a commission and usage license rather than the selling of a piece of artwork.

In effect anytime you are requested to produce a specific shot then it is a commission and charged as such.

Those costs include the "artists fees" (whether that is a day rate of a per piece rate is upto you), usage license and then any expenses incurred in producing the finished produce that the client requests.


After re-reading the question, it seems that you are actually asking what you should charge someone else who requests prints of those you already have displayed in your office.

Back to my first two lines in that case.
You charge whatever you want and whatever the potential client is willing to pay.

If it costs you $19 to produce and frame the print then personally I would multiply by 10 and charge 190-200 but you could charge anything from 20-2000 it all depends on what you want to make out of the deal.

[JFSanders]

Better way is to have the prints on display labeled with your business contact information. That way if the potential customer sees it they can contact you directly and then you can set the price depending on the factors involved. If you so choose to send the funds (either all or the net profit) to the "not for profit" corporation that you work for then you can do so and keep your books in order.

Jim

[Pinellas Guy]

Sorry for the long thread. People on this site tend to want information before they answer a question. I can be very long winded too.

My question was actually two fold. Primarily, I wanted to know if someone wants the landscape photography prints that I already produced, what is a typical price. 2x - 10x the cost of the print, is a typical price, but that is very broad range.

Second, I can be considered an "In-Kind" donor. The print's had a reimbursed print fee of $75. If I typically charge 3X cost, then I made a $150 "in-Kind" donation. But this was commissioned photography - so it should be more? They "hired" me to photograph the city and to scout locations of interest. I did it on my own time, for ownership rights, and because lighting is never good at 2PM.

Kyle