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What do you consider commercial photography?
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-When confronted by a difficult problem, you can solve it more easily by reducing it to the question, "How would the Lone Ranger handle this?" -I'm a vessel of useless information; just ask my wife. -Critiques and editing of my pics for DPS always welcome- |
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I'm thinking food or product photography. Even architectural. I guess my idea of commercial is photos that will be used in advertisement or to promote a product.
My experience with portrait photography has been the sit, look this way type of posed thing. I did enjoy taking brides out to do portraits in their dresses. I did those more like you would do a fashion shoot. I'm probably not making much sense and I appreciate your patience. I'm still trying to work through all of this. Thanks.
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preparation and education - and a little spontaneity |
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It sounds to me like it's the style you want a change from, not necessarily just getting away from people. People are starving to have portrait and lifestyle work done differently... most of the time they just don't know it yet. |
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Commercial photography has a bit of a different approach, as you are dealing with companies and business owners who have boards and comittees etc to deal with and you need to approach it like you would a business meeting and be prepared for things to take a while, have things changed and work to a budget and you must never break a dead line.
Build a good portfolio and make sure you know your lighting techniques. pratice the tricky things over and over like shiny metal, glass, black on black etc. Get your self a business card, letterhead and leaflet and do a mail out to local places that have a catalogue, either printed or online, then follow up with a phone call to arrange a meeting with the manager/owner/art director etc. Meet them, show your portfolio take some details so you can send them a quote, a little while after you think they received the quote call them up and ask what they thought. You might not get jobs straight away, but you will find later on down the track, when they come to do another shoot, some of them will call you. Thats is how i started out. Make sure you have a contract for each job, prepared by a lawyer would be best, as you dont want to get bitten by some of the clauses they sneak in. I had one guy try to sneak in catering for the whole shoot from a 5 star catereer, another guy tried to make me pay for all the product i was photographing and i get hit with fee reductions for delivering files online, or late or in low res etc. Companies will do anything to try to save a buck. Make sure you specify that you will only deal with one person as dealing with a few different opinions confuses the brief and gets to be apain in the ass. HTH |
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