What to put on senior rep cards?

[NicoleScraps]

For those that do senior photos and have some sort of rep or ambassador program, what do you put on your rep cards?
Do you just put your contact info or do you include a special offer of some sort? If so, what is that special offer?
I googled rep cards and looked a bunch, normally they have some sort of offer, like 25% off session fee, 20% off print order, a free 8x10 or something along those lines.
I need to make a decision on this and have a set printed this week. Just wanted to see what the majority does here. TIA

[Ambrosia76]

Is there anyway to find out what other photographers in your area do? If this is through a service or something can they tell you if other places are offing deals on the cards?

You don't want to be the only one not offering a deal, or be the only one offering a deal and cutting your price when you don't need to.