Tapping the market - Seniors, Moms, Babies, and Families

[prince]

Hello,
As I start spreading my word, what are some of the strategies to market to seniors, moms, and families. I don't know a lot of people who have school going kids or lot of moms. I notified of my photography to as many families as I know. I have designed a new website, business cards, letterheads, etc. to have a uniform look and create a brand name for my services.

I am in the process of creating Facebook fan page.

Is there something I am missing?

Please advise on other things I can do to reach out to above mentioned market.

Thanks,

[Jim Bryant]

I've posted flyers just about everywhere around town. Supermarkets, deli's, hair salons, dance studios, bulletin boards in shopping malls, store windows, pre schools, schools. I'm just a photo whore!

[AnonymousKiwi1]

Paper fliers?? How delightfully 'old school'!!

(PS, for anyone who's had a sense-of-humor-ectomy - this was meant as a joke, not a personal attack. Note the smiley face. Le sigh...)

[candleman]

facebook and google ads are good... just set your budget and keywords right and you will get hits.
facebook is good in that you can target specific ages and locations.
i run google ads all the time (AdWords)

i havnt had any success from a printed flyer... and they cost a bunch in comparison for what you get with online/electronic advertising

[prince]

Originally Posted by Jim Bryant

I've posted flyers just about everywhere around town. Supermarkets, deli's, hair salons, dance studios, bulletin boards in shopping malls, store windows, pre schools, schools. I'm just a photo whore!

Wow!! That sounds like hell of a work. Yea I will check out these places around me and post as many as I can.

Originally Posted by candleman

facebook and google ads are good... just set your budget and keywords right and you will get hits.
facebook is good in that you can target specific ages and locations.
i run google ads all the time (AdWords)

i havnt had any success from a printed flyer... and they cost a bunch in comparison for what you get with online/electronic advertising

Do you mind sharing approximately how much you spend on Google adwords and Facebook ads?

[candleman]

PM coming your way

[prince]

Originally Posted by candleman

PM coming your way

Got it. Thanks.

[lynweber]

Originally Posted by Jim Bryant

I've posted flyers just about everywhere around town. Supermarkets, deli's, hair salons, dance studios, bulletin boards in shopping malls, store windows, pre schools, schools. I'm just a photo whore!

Hey Jim,

I'm looking to get some brochures made do you have any thoughts or have one your care to share? \

\LYN

[AnneWynne]

I just got a couple of magnetic car door signs from Vista print plus 1000 business cards. Planning on spreading the word anyway I can.

Anne

[AnneWynne]

Originally Posted by candleman

facebook and google ads are good... just set your budget and keywords right and you will get hits.
facebook is good in that you can target specific ages and locations.
i run google ads all the time (AdWords)

i havnt had any success from a printed flyer... and they cost a bunch in comparison for what you get with online/electronic advertising

What kind of keywords are you using? Is location and target (portrait, pets, infants, weddings, etc) enough, or are there some I might not think about?

TIA,
Anne
(who is planning a local blitz in a new location)