Service DVD Fee??

[sherylevolves]

I've been asked to make a DVD for a community organisation to use as a part of an educational package for other community services in their area. The brief is fairly simple. They require photographs and bullet point information of all areas of the organisation and some music. Approx 20 minutes in length.
I've estimated that the photo shoot will take between 1-2 hours and the editing process and putting the DVD together approx 2 days (14 hours).
I'm thinking of a hourly rate of $50 which will take it $800.
Is this too much? Not enough?
When I worked for the org I was called on regularly to photograph events/conferences etc. This wasn't a part of my job description but for celebrations, staff developments and clients stories I also put together in house DVD's.
Now that I've been offered this work I'm unsure what to charge. It seems like a lot but I know that there is a fair bit of work getting it to look presentable.
They've also asked for me to put together another DVD on the history of the organisation which spans nearly 30 years. A huge job!
Any advise would be appreciated.

[ressalg]

My biggest concern would be that because you did it for "free" before, that's what they expect now.

[sherylevolves]

Not at all ressalg. I didn't burn any bridges leaving and I know my ex-manager well. She wants to 'help me out' by flicking me paid photography work. Thats one of the reasons I left. To pursue my passion.
xsherylx

[ressalg]

Well then I'd personally say that $800 would be more than fair. However, I'm sure there are others who would say to charge more.

[OhSnapPhotos]

You know the organization and the other professionals in your area. Is this something the group can afford or will the price be too much for them and they'll find someone else in-house to do it even though it's not in their job description? Or, will they try to find someone else in the area who will do it and might be charging substantially less?

Since you know the manager you might be able to explain to her why/how you came up with the price or at least make it clear what she's getting. I've found that the more people think you are doing the more they are willing to pay for it. Example, no one thinks color correcting or adjusting levels is a big deal because they don't know what it is, but if you tell them you're able to remove blemishes and even skin tones they can understand that and see a benefit in it and are willing to pay for it. Not that that's what you'd be doing, exactly, but it's an example from my personal experience.

[sherylevolves]

I'm sure that she wants me to do it and that they can afford it. But that doesn't mean I can or would want to charge like a wounded bull. She still has to take the proposal to a committee for approval.
I had planned to itemise the proposal fee. That's good advice to go into more detail about the work. It'll also help me justify it to myself. Hmmm. Perhaps that's half the battle. My value as a photographer and being relatively new to paid photography work.