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The first thing that drew my attention was the couple of bubbles and the marks on the bottle at the top of the contents.. a touch of over exposure bottom right.. the book didn't kill it for me too much.
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Well done on your shot.
Something to remember with advertising photos is to be very aware of every detail in the image (i.e. the small bubbles). Your styling needs to be done to perfection. It's important to make sure logos are in focus and that every element, like the book, has a purpose in the image. Also keep in mind whether any copy or other elements need to be included in the final ad and leave some clean space for it. These are not comments or critism on your image per se, just some general comments on advertising. Looking forward to seeing some of your work.
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Well done for a first time shot at advertising. As others have wondered, I am not sure whatthe tie in is between the book and the bottle. Since it is already opened and some of the contents is gone, you may wany to add a glass with some of the product in it. Typically beverages sell by showing how appealing the product is as served as opposed to the container itself. The cropping for this shot is a little tight but otherwise I think you are off to a good start. Please show us some more of your work.
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Thorsten, Sime, purplepixie, clockdoc, Thank you so much for your time and your comments are great. I really help me a lot. thank you again.
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i also wondered about the book. if it has nothing to do with the bottle, i'd lose it. i think parts of the liquid are a bit too overexposed as well as the right side of the bottle, yet the background is not evenly lit/exposed. if you're going for a white background, make sure it's all white.
if the book has some importance, try a different placement. like maybe open in the background slightly out of focus. the current set up seems to have a lot going on toward the bottom of the frame, but the top is drab and empty. but for a first attempt, well done. what are you using for lighting?
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-Matt Canon 30D, 17-40 f4L, 50 f1.8, Sigma 70-200 f2.8 DG Macro, 30 f1.4, battery grip, 430EX speedlight, Nikon SB-25, wireless transmitters/remotes, various filters, etc, etc. msm fotki OR msm flickr |
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Maybe a bit late, but here are my two cents
Advertisment shots are a bit tricky, because they are made for selling the "product". There are often two typical situations: 1. The photo is for a specific client In this case the client "makes" the pic telling you what he wants, dislikes, what the image should tell....Clients often have a very specific interest that their barnd name is shown in a "typical" way 2. No client (stock photography) If you are making the photo for no special client the situation is completely different. Brand names can be tricky here, because the refer to a specific client. For beverages there are often many manufacturers selling the same product. In this case you have to try to create a more "general" pic without loosing the focus on the product The others have already comment on the pic and I agree to what they say. An advertisment shot has to be perfect, better very perfect (see comment by purplepixie) As clockdoc mentioned to present the beverage in a "typical" glass is a good idea, because you can use the glass in your composition, it gives a hint on the type of drink (wine, scotch, rum...) and you can present the colour. Maybe you can include some Propping. In you case it could be plums to make a reference to the beverage here. You have used the book. As for others it is not clear what it has to do with the product. Maybe you could make it a bit more obvious. If it is just to show the "asian origin" you could use an asian styled background with the book in the back and maybe a glass on it to represent a table where someone has left the book beside this bottle. Find the selling detail. I'm quit sure that there will be a lot of pics showing the whole bottle. If you take a look at the bottom of the bottle you have some amazing colours there and reflections. Maybe you could focus on these colours a bit more. You could work with two bottles, one in front showing this detail and one in the back showing the bottle more and maybe the brand too. |
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