I think you're correct that timing is everything, and the market share you're aiming at probably had their photographer sewn up months ago. I think you're maybe taking it too personally, and it isn't as much about your work and pricing as you think it is..more who is looking at it in March when their wedding is a few weeks away.
One thing I have done with a couple of couples is offer to do their engagement pictures for free. I wanted them because they were interesting, beautiful people, and I was confident that I could forge enough confidence and friendship over the course of an hour shoot to secure them. Besides, it's late winter/early spring, and I don't have anything else to do...
I imagine that it's just a time thing, word of mouth etc. I doubt the girl you mentioned who is booked solid just launched her business, no?
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