AS A MINIMUM, cover the costs of gas, printing, and reprinting if your print lab isn't an old friend. I've done a few events and weddings as favors to friends and told them it was free, only to end up dropping a couple hundred just for gas and hotel. then I had to buy my own food for the two days and the print lab wasn't one I used before. I like to give my friends half off my usual rates, or keep the full price but give a free upgrade or free book.
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