It took me a long time to decide it was OK to sell discs for my dog sport photos. Having done portraits primarily prior to that, I was loathe to do the CD thing, but these are not photos that are going to be re-printed in most cases.
The best advice I got was: "Figure your average print sale per client, and price the CD just above that."
The real kicker is, that once I started offering the CD option, my bottom line went up significantly because the cost involved in producing and mailing a CD are less than for prints.
I still don't offer CDs for portrait clients, at least not at a cost that isn't rediculously expensive.
The other surprise was that print sales didn't suffer. Many of my CD orders are accompanied by print orders as well.
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