When I first started with my own graphics business, this same thing would happen to me. I would cut my prices and almost beg for the clients to choose me over the other guys. Well let me tell you what was told to me by my mentor, STOP IT!!!
You need to believe that what you are charging is right price for YOUR work, not the other guys across the street. People are always going to hunt for the lowest prices but you need to set yourself apart from the rest of the herd. You can do this offering excellent customer service, your experience, and showing samples of your best work.
Anyone can go to the mall, stand in line, take a couple of shots, then return for their photos. However people do want that personal touch that are so special to them like a wedding, a newborn baby, or a family reunion.
Remember when you believe in yourself, provide excellent service, and a great product, no one will have a problem with your prices. People think the price is the first thing but in this business it always ends up being the last.
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