As far as "uneducated" goes, I think there is a difference. When you buy a car it has to be 100% right, or you're seriously unhappy...same with most any other product....buy meat from the grocer; it had better not be spoiled. As a minimum the basics have to be there.....IMO, "the basics" of a "professional photo" is not simply a capture of a scene....that's a snapshot.
But with a lot of photography it's more like "yup, it's a picture of me/us/it printed/presented nicely...good enough". If it's just an ok picture; of course they would be happier with a "better" picture, but they don't know what "could have been". And even if it is a truly great picture, they are not any "happier" to have recieved it for the same reasons.
Others "expect more" but can not convey "what" they want or "why" because they really just don't know. Those types of clients are generally unwilling to pay for "the more" because they have no concept of what "the more" is and what is required to deliver it.
None of this is either necessarily good or bad, but it does make things very difficult for an "aspiring pro/pro" to differentiate themselves from the masses and develop a "good" client base. By "good" I'm talking about clients who know what they want, why they want it, and are willing to pay for it.....those are the clients of a real pro IMO. (yes, there are many "levels" before that, but "real pro" is where the real money/reputation/esteem/demand is at)
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