I am not lowering rates, I am doing things to lower MY overhead. I pay $150 a year to SmugMug. And While I can do a lot with it, I can't do what I want with it. Had to stop and think, I am a web developer by day, I should be able to build a site that does what I want...so that is what I am doing. It will eliminate the $150 to SmugMug, I can either drop down to their cheap $30/year for proofing galleries and printing or use my own proofing galleries and do my own printing (MPix or local) and save that $30. My hosting cost is only $30/year for 120GB of space...I can host my own proofing galleries fairly easily.
By cutting my own cost I am able to better handle the slower sales and bookings.
|