That's a more refined approach. A lot of photographers are against using the term "discount" as it lowers the value of your products. "Bonus" is a much better term that means the clients are getting something extra. It is pretty much a matter of semantics, but the effect is profoundly different.
For example, a while back, I wanted to raise the price of my lowest print package.
I chose to raise the price by 20% but added an additional 5x7 as a sort of bonus for pre-ordering the package before proofs are viewed. The extra 5x7 cost me about 50 cents plus the processing time which is really a wash since the that file would have been processed as a proof anyway.
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