What are the getting with your free photo session? I am doing a free one hour sitting session and thee free 4x6 prints. After the first hour I charge $25 an hour. Its kind of like the picture people business plan. Get them in and if you'regood, they will buy more.
Now all of that being sd I do have a model release, they know I am building my portfolio, so my per print prices are "low". They are also aware that my prices will go up Jan 1st and they can pre-book to get todays discount prices. But, I think I am gonna keep the picture people business model. Oh, and I only do two clients a week. I do not think I could handle more than that...
So yes to the model release even if session is free. I do ask them to sign the release AFTER I have done the pics. I saw, your kids are sooo cute, would you mind if I used them for my web portfolio. It was such a pleaseure photographing them...yada yada yada.