I really think it depends on what your subject matter is. Personally, where theres a single point of interest, particularly people, the rule seems to work well. For multiple subjects, its almost impossible to follow. I'm also a fan of symmetry, so if I can find symmetry, especially when photographing scenes with harsh lines, I tend to go for that approach. Having said that, I think the rule of thirds is the easiest, and most effective tip you can give to a new photographer. And I count myself in that camp, so I'm speaking from experience.
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