If I had to pick one I'd say aesthetics. Anyone can learn the technical stuff. But not everyone has the eye. There are a lot of technicians out there drawn to the techy side of photography who create paint by the numbers work. It all looks pretty much the same. But you see someone come along who has no training and they'll shoot an image that just has that certain something - a spark. Once those people learn the technical side they do amazing work.
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