When shooting portraits or other types of posed shots, I always set the camera on drive mode. When someone "fake smiles", there's often a split second afterwards where they begin to relax, because they think the photo has already been taken (and the first one has). But in this split second, the smile isn't completely gone from their face. Capturing this moment often produces something worthwhile of keeping.
I'll also second the comment for getting a remote shutter release. I haven't got one myself yet, but when I've used them I've found them to help a lot. You can take photos without people realising it, and so they're more relaxed.
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