It’s always hard to know what to write on a photography blog, isn’t it? You start a blog on your photography website because you’ve been told it’s good for SEO, but then you get stuck on what content to create, and your blog gets neglected. So, I’m going to give you some ideas for creating evergreen content that you can put into practice right now to improve your website, help your readers, and start working on your SEO.
What is evergreen content?
In the same way that evergreen trees stay green all year round, evergreen blog posts stay relevant to readers for a long time. They should stay relevant to readers no matter the season, and, ideally, stay relevant for several years without any serious updating.
By creating evergreen content, you can create a website that pulls in visitors all year round and encourage search engines to rank you highly.
But what kind of evergreen content can photographers create? That really depends on the audience you’re looking to attract to your website! So once you’ve narrowed that down, you can start to come up with some ideas for evergreen content.
Articles to attract photographers
If you’re the kind of photographer who wants to attract other photographers to your website, then content about photography is the place to start. Just look around this site – Digital Photography Photography School is full of evergreen content that appeals to photographers all year round and for many years.
Every photographer knows something that they can teach others, even if they’re a beginner. So start by writing posts teaching other people what you know about taking photos.
You could also write reviews of all the photography equipment that you own. Most photographers love to spend hours researching what they’re buying and read lots of reviews before they spend their money.
By its very nature, evergreen content is often about the topics aimed at beginners to intermediates in the subject matter. It’s content that people will be searching for repeatedly, and that’s what makes beginner content a great place to start when you’re creating your first pieces of evergreen content.
And once you’ve created some engaging content that people are sharing, consider writing a second blog post on the same subject that your visitors might want to read next!
Articles to attract clients
Not everyone wants to attract photographers to their photography website. Some people want to attract more clients if they’re working as a photographer. By creating evergreen content, you can get potential clients to your website and looking at your portfolio.
Many photographers already blog about the shoots they do. It’s really common now for wedding photographers to blog about their client’s big day, or newborn photographers to blog about the cute baby they recently photographed. But those posts are not the ones most likely to get prospective new clients to your site.
When writing a blog the best place to start is almost always with a problem that someone has. So if you are a wedding photographer, think about what your clients might be looking for. They could be asking questions like:
- What are the best clothes to wear for an engagement session and how do you pick a color scheme?
- What do weddings at (your local venue) look like?
- Are veils coming back in fashion for brides, and what unique photo opportunities do they present?
You can answer all of those questions in blogs on your website while filling them with pictures you’ve taken. And the best thing about these kinds of posts is they’ll be shared by more than just your clients, meaning that your images get in front of many new people.
Moreover, you can apply this to all kinds of photography. You can even go beyond photography, which I’ve seen work particularly well in the newborn and maternity niches.
If you photograph newborns and have children yourself, you might use your blog as a way to talk about your own experiences of being a parent, with helpful advice for your readers. And if you’re creating evergreen content that’s useful, you can bet it’ll end up being shared around social media.
What advantages does this bring?
Beyond the pure sharing of posts and getting them in front of new potential clients, evergreen content can bring benefits for the SEO of your website (that’s search engine optimization).
Google, and other search engines, love to see people linking to your content and talking about it. One of the strongest ways that Google determines if you’re a useful and interesting site (and therefore how high you appear in their search listings) is how many backlinks you have to your website.
By creating evergreen content that is interesting and useful, you’re giving people and businesses reasons to share it on their own social media, or include you in posts on their own blog.
A post about the best time to photograph a newborn baby, for example, is relevant content that lots of different people could share on their own page. It could be shared by other newborn photographers, by parenting websites, or even by small maternity clinics.
It doesn’t matter if these businesses aren’t in the same area as you either, because what’s important is the backlinks and the buzz around your content. But Google and other search engines don’t discriminate – if lots of people are sharing your site because it’s good content, then they’ll also show you higher in the search results when people look for your kind of photography locally.
Get started right now!
There’s no better time to start creating evergreen content for your blog than right now. Sit down and make a list of all the questions that people who you’d like to visit your blog might be asking. And then work out from that list the things that will stay relevant all year round, and that won’t go out of fashion.
Don’t forget, after you’ve spent time creating evergreen content for your blog, you should promote it on social media now and then again in the future. If you’ve created some great and long-lasting evergreen content, you’ll be able to promote it many times over. This means that you’ll always have something to say on social media during quieter times without having to constantly be writing new blog posts or shooting new work.
Do you have any other tips for creating evergreen content you’d like to share with our community? Please do so in the comments section!