The Moment it Clicks by Joe McNally

The Moment it Clicks by Joe McNally

I was just surfing through Amazon’s best selling book list and noticed a new digital photography book was in the top 20.

It’s called “The Moment It Clicks: Photography secrets from one of the world’s top shooters” (Joe McNally).

I’m yet to see a copy (I just ordered one) but it’s certainly ranking well in terms of sales and is an interesting concept. Here’s how they’re promoting it:

The First Book with one Foot on the Coffee Table and one Foot in the Classroom

Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever doneâ€â€blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.

When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life.

What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me…” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own.

This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” momentsâ€â€those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes senseâ€â€that “moment it clicks.”

As someone who loves learning from the images of others this certainly has my mouth watering and I’m looking forward to getting my copy. The Moment It Clicks has a recommended retail price of over $50 but is currently just over $30 on Amazon.

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Darren Rowse is the editor and founder of Digital Photography School and SnapnDeals. He lives in Melbourne Australia and is also the editor of the ProBlogger Blog Tips. Follow him on Instagram, on Twitter at @digitalPS or on Google+.

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