imo Camera Straps: Review

imo Camera Straps: Review

I was sent 2 camera straps by imo recently in order to review them. All in all, a camera strap review is a rather difficult thing because by and large camera straps are often quite similar. So because of that, I’ll try to focus on the differences that these straps have from your typical strap that comes with your camera as well as the strap that I generally use on my SLR.

The first thing that I noticed when I opened the package was that I really liked the packaging. Yes, that might be an odd thing to say, but I’m also the kind of person who oohs and ahhs when opening up anything that’s nicely packaged. Each strap was wrapped with a piece of velcro with the name of the company on it, which I have to admit gave the packaging a bit of a special touch. Even the envelope they shipped in had a nice quality to it. No, it has nothing to do with the comfort or usability of the strap, but instead the first impression that I got.


Now on to the straps themselves. These straps are not your ordinary black woven straps. Many of their designs are bright and colourful, but there are more sedate colours and patterns as well if you don’t find yourself drawn to the rainbow ones pictured here. The two straps that they sent me were the Cheerful camera strap (which has a neoprene back) and the Water Color strap which is a cotton tape strap. The colours on both of the straps are very nice and were true to the images that I saw on the website. In terms of how they look, well, they are obviously different from your regular black strap, so there’s not a whole lot to compare to the stock strap and my usual strap in terms of that. But overall, I found the designs to be quite nice.

The fabric itself seems quite nice. The cotton tape strap is rather soft and smooth, and there is a more grippy suede-looking piece of fabric where the strap would hit your neck. I attached the Water Color (cotton tape) strap to my NEX-3 and found the size to be quite suitable for a small camera. I’ve typically left the strap off of my NEX simply because I didn’t like the included strap. I quite like the width of the strap (1.5″) as it wasn’t too wide or too narrow to be comfortable. It’s quite likely that this strap would stay on my camera. Their cotton tape straps don’t have a quick release function on them like the neoprene straps. I do find that to be a bit of a downside because I’m actually much more likely to take the strap off of my compact camera than my SLR in order to stuff it in a jacket pocket. That’s not to say that you couldn’t put one of the neoprene / quick release straps on, just that the cotton tape straps are more targeted at compact cameras.

The second of the two straps, the Cheerful one, has a neoprene back which makes it more suitable for a heavier DSLR. According to imo, the straps with quick releases (e.g. the neoprene backed straps) can hold over 120lbs. I wasn’t about to give it quite that much of a work out, so I settled for putting my heaviest lens on my camera. The whole thing tops out at around 2.23kg (or 4.91lbs), so that’s a heck of a lot less than they suggest that the strap can handle, and it’s probably a lot less than some people have on their straps at any given time, but it’s more than most kit lenses weigh, so let’s call it a decent comparison in terms of comfort. My usual strap for my camera is a neoprene Lowepro strap that I’ve had on there for a few years. Is it pretty, nope. But it gets the job done. One of the things that I really like about my Lowepro strap is the shape of it. It is not a straight line, but rather a slightly curved shape where the centre is wider than the edges. In contrast, the imo strap is a straight line. The reason that I make that comparison is because the imo strap (while comfortable) doesn’t sit quite as flat on the back of my neck. Whether or not that is important to you is a personal decision and probably also depends on whether or not you’ve used anything other than a straight line sort of strap. But that aside, it is quite comfortable. I found that the length was long enough that rather than wearing it around my neck I could wear it crossed over my chest and off to the side quite comfortably which kept the camera out of my way but close enough that I could quickly grab it to take a shot.

Overall I was quite pleased with the construction. The fabric on the Cheerful strap was quite interesting. I couldn’t quite figure out how to describe it, but the way that they do on the website suits it quite accurately: “it’s like hemp, but it’s mixed with plastic”. So it gives it a very strong texture, but it’s still smooth. It reminded me a bit of a brightly coloured poncho. The stitching was neat, I didn’t see any loose ends on either of the straps I received, and I found that the neoprene was also finished nicely. I especially thought that the extra piece of fabric on the cotton tape strap was a nice touch. Consider me nitpicky, but I really wanted to go over the items with a fine tooth comb just to make sure that I thought that the quality was good enough. And I can happily say that I am pleased with the quality.

Finally, shipping was amazingly fast. The straps made it to me from Hong Kong to New Zealand in less than a week and all of my communications with them were prompt.


If you’re not happy with the standard straps that are out there or you’re looking for a neat gift for a photographer, it’s worth checking out imo straps to see if they have anything that catches your eye. The quality of the straps seems to be as good as any of the straps I’ve purchased in the past, but the colours and designs they offer are the main thing. If you think of your camera strap as an accessory then you’ll be very happy to have another place to look for something to make your camera your own.


  • Excellent quality
  • Lots of choice in designs
  • Reasonably priced ($22-26 USD)

Cons (or rather, a wishlist for future versions of their straps):

  • No quick release on the cotton tape straps
  • Straight strap means it doesn’t necessarily sit flat on your neck
Review Date
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imo Camera Straps
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Nicole is a DPS Forum moderator and keen photographer from New Zealand. See her Flickr account.

Some Older Comments

  • Andy August 22, 2012 12:42 am

    I really hope that this comment isn't taken as being spam, but I run a little camera accessories store called Rigu, and I recently started stocking the !mo straps. I'm the first person in the UK stocking them, so if any British DPSers want to get a strap and have it to their door quickly then I'm your man!

  • Debbie B April 6, 2012 04:12 am

    I found this article interesting because my camera strap just broke. When I purchased my Nikon D90 I bought a pretty "hippy" type strap that I really liked. Besides it's good looks, it had three little pockets on the backside that velcro-ed shut that could hold keys, money or a spare memory card. Great feature! Anyway, my camera with it's long zoom attached weighs quite a bit. It broke between the key ring type ring that attaches to the camera and a clip that attaches the strap. A rivet gave out. If it had not been for another bag I had slung over my shoulder holding the camera strap tightly on my shoulder, my camera would have crashed onto a parking lot. When it broke the fall was stopped about a foot from the ground! I still get a sick feeling in my stomach thinking about this. Anyway folks, do not be fooled by a pretty strap! Be sure, very very sure that your strap is strong. Your baby (and my beloved D90) depends on you to keep it safe....

  • Nadine March 23, 2012 04:57 am

    Very interesting article. Thank you. I had no idea you could buy the straps separately. (Probably just never thought about it).

    The quality of those straps look really good. They certainly make me want to buy some for my cameras.

    Some designs are girly it's true but not all of them and I'm sure there one for every taste. I know I selected several that would certainly please me.

    Being in Europe though I'm a little concerned about the shipping and how much it would cost to order on that site. That part was a bit unclear on their website, or perhaps I didn't find where it was.

  • Wayne March 21, 2012 06:53 am

    Too girly looking for my taste!

  • Erin @ Pixel Tips March 21, 2012 02:11 am

    I LOVE cute camera straps! I think they make shooting more fun!