How to Promote your Photography using Facebook

How to Promote your Photography using Facebook

A Guest Post by Saurabh Jain.

facebook_logo.pngBeing an amateur photographer, promoting my photography from commercial stand-point was difficult. I started my own website (burning a good amount of cash) whose promotion took me endless mailers and sharing on social networks, resulting in a page-loads exceeding my expectations however, generating almost no business. I had a feedback mechanism which never saw light of more than a couple of dozen comments. Upon investigating I concluded that reaching out to mass audience is possible via mail but to remain fresh in their memory is not possible and eventually you are branded as a virtual terrorist disguising under email bombing!

Therefore, I decided to give Flickr a try, I received considerable amount of comments and small business. No doubt Flickr is a great photo-sharing and networking tool but nothing beats Facebook, though it doesn’t provide you with great photography tools like Flickr, when it comes to promoting your commercial interests or otherwise.

Flickr enables you to connect to a large photographer community which may not really boost your business since most of them do what you are also looking at. However, through Facebook you really reach out to the audience who would be interested in hiring your services or buying your prints (if they like your work that is).

Best way to promote your photography is to start your Fan page (best naming option would be “(your name) photography” or name of your studio).

Starting a Fan page is easy but you should take care of certain things right from the onset to ensure a smooth run:

1. Pheromonise

As butterflies are attracted to beautiful flowers so are humans. People will be attracted to your photos if you can titillate their visual senses and unless your photographs appeal to them they wouldn’t lift that finger to press the like button. Hence, before starting a fan page have a backing of strong photographs which will pheromonise the fan base.

2. Rule of Patience

Having created a Fan page, do not rush to upload all your work at once. Hold on! take a deep breath and control the anxiety to showcase your work. It is a slow rather laborious task which is sure to reap benefits if carried out patiently.

3. Customer is the king

Start with uploading a couple of your best photos. Invite your friends requesting them to join the Fan page. Be polite and thank them once they have joined. You would want to treat others as you’d like to be treated.

4. Respect their “wall”

Most important thing to do is not to clog your page with more than one photo a day. It will help you get a more focused response from your fan base and will keep them away from blocking your posts appearing on their wall.

Posting a lot of photos at a time may irritate the viewer resulting in a more negative publicity rather than positive. Also, a person loses the patience to sit and comment on all the photos. Having a single photo ensures that you get all the eyeballs you year for!

5. Quality matters

The guru-mantra here is “Focus on quality rest all will follow” Upload only the shots which make you say out loud “Wow”. Posting not-so-good photos or just for the sake of posting will only result in a lower brand value. Make sure when you post, you post the best!

6. Touch their hearts

Be proactive and alert! Create content which has a chronological, social or political importance and touches your fan base.For example on Children’s day I posted a photo of a kid in her dad’s arms and gave out a message on female infanticide which got me hits of over 300 people. The photo was shared by a lot of users which helped me gain more user base.

7. Tag people

Don’t shy away from tagging people. It only increases your brand value and fan base. As, a photo once tagged is displayed on the wall of the entire friends list of that person. Moreover, people feel happy if they are being tagged.

8. Be choosy

As getting that one shot may take several agonising hours so does getting users to your fan page. Consider some interesting facts from the most popular fan pages.

Roger Federer’s official page with 5 Million fan base gets only 0.5% response (includes likes and comments)at max per post.

Facebook’s own page which has over 26 Million fans gets roughly between .1 to .3% response.

Therefore, reach out to a set of audience you think could help you with the business. If you are a wedding photographer, it makes little sense to promote your page to someone in Iran when your operational area is limited to India. It will surely increase the number of users but may not lead to commercial benefits.

Personally, I am very choosy of who joins my page and with a fan base of around 450 my photos receive response of somewhere between .8% and 7% with an average of 4.2%.

Being selective has helped me stay close to constructive criticism and has helped me generate constant revenues which otherwise may not have been possible. Initially, it was a little tough but as the good work started spreading, word also spread. My work has taken me to a lot of places across India (all expenses paid).

9.) Ads

Once you have constant revenues, you may opt for Facebook ads which are highly customisable as per age and locational preferences. They work out real cheap!

If you take care of above points it is sure to result in a great fan page with quality fan base. Do you run a fan page? How is your experience from commercial stand-point?

note from the editor: Don’t forget to check out the dPS facebook page here. ‘Like’ us to stay in touch.

Check out more from Saurabh Jain on his… Facebook Page!

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Some Older Comments

  • Sofia Sun March 28, 2013 12:06 pm

    Great tips! I found it hard to compromise Facebook with Twitter. People do not respond that well to posts through Twitter (reposted to different social plug in). Also the new policy of Facebook about filtering news feed. Customers actually have to add your page to Interests list to get your updates. Bizzare!
    Sofia Sun Photography

  • Shobi Chowdry March 20, 2013 07:05 am

  • Austin Johny March 10, 2013 10:25 am

    Thanks for all the tips! I will put these to use for sure.

    Checkout my 2013 Photoblog, any tips and tricks will be greatly appreciated.

  • Mick Italiano February 3, 2013 03:03 pm

    Thanks for all the tips! I will put these to use for sure.

    Checkout my 2013 Photoblog, any tips and tricks will be greatly appreciated.

  • Mark McGowan December 22, 2012 12:37 am

    Good article - I'd like to see it updated given that Facebook are now limiting the number of people who see page posts unless they're paid for. And as everyone else is doing it, here's my page:

  • Travis Allen August 16, 2012 03:28 pm

    Very useful article. I also am making the transition from Flickr to Facebook, stop by and check it out!

  • I NEED YOUR HELP GUYS May 5, 2012 02:26 am

    Hello to all. First this article is amazing thanks for posting.
    Now must tell my thesis is going to be about this subject Promoting the Photographic Work using Social Networks, and need books to validate my research. If anyone know about any books related to this article or my subject please send to gs.alexandra@gmail I would really appreciate it.!

  • Nikon Baby April 3, 2012 01:54 am

    Useful article. I had been trying such things over flickr,facebook since last month. I think every photographer should try the same things as mentioned in above article.

    Happy shooting !
    Nikon Baby

  • gem October 24, 2011 10:20 pm


    Just started with my own fan page. However, most of the event photos i take i give directly to the client and they like to upload on their own group page. I've asked them to reference my fan page under the photo...but still can't seem to get traffic to my page. Only got 35 likes :(

    Check it out if you get a chance!/pages/Gemma-Eadie-Photography/239811812718489


  • FarAway October 16, 2011 08:04 am

    Fantastic article - I've been going through the comments looking at various people's photography pages.. there's some truly incredible ones.

    Going around liking and commenting like a lunatic!

    If you're in the same boat please feel free to nose at mine, haha.

  • Ioana September 16, 2011 11:15 pm

    Congrats for the article! I've created my own page a while ago

  • lucy jane barton August 6, 2011 02:14 am

    Really helpful tips. This has spurred me on to create my own fan page so thanks! I think the point about only posting once a day is so important. I've left many groups and fan pages after they've clogged up my newsfeed one too many times.

  • James Clarque July 29, 2011 01:40 pm

    I'm more of a hobbyist when it comes to photography, so that colors my opinion some what. I understand the need to make a profit from your photography, but with people willing to steal millions of dollars worth of music there isn't much that can be done to stop them from stealing your photos. The best you can do is only publish low res photos with a watermark and your URL on them and hope that someone that wants to actually pay for them contacts you.

  • Larry June 29, 2011 06:12 am

    I do mostly people photography and their cars/trucks. I clearly watermark my photos then post a few lo res files to FB and tag my clients. I LOVE for people to repost and share the photos I made for them. it reaches a whole layer of people i cannot reach on my own (their family and friends) and their word of mouth and recommendation is far more valuable and effective that anything I would do on my own.

    If I did anything besides "personal photography" I would think twice and probably not post photos to FB. But it is so easy to make screen snaps of anything anywhere on the web. If you are paranoid about people taking and using your photos without permission, it's best to not put them anywhere on the web.

  • Lavanya Photography June 24, 2011 02:39 pm

    Hey All,

    Initially I uploaded all the photos in my profile.

    May it be good or bad.

    After reading this article, the first thing what I did was created a fanpage.

    After that, it took almost 1 month for me to select photos that I would like to upload.. Believe it or not, out of almost 10,000/- photos I selected just 20..

    And uploaded those photos in fanpage with proper tittle, and description.. I have read in DPS somewhere that proper title and description makes your fanpage search engine optimized.

    My fanpage link comes at at number 1 position when somebody types "Navi Mumbai Function Photographer" .... you can check it..

    if u type "navi mumbai photographer" - 4th position.
    "photographer in navi mumbai" - 3rd position. and so on.............. :-)

    Here is the link to my fanpage..

    Sourabh Das.

  • Corky Willis June 24, 2011 02:03 am

    Great article, I'm working on my Face Book Fan page now.

  • Facebook = Foolbook June 7, 2011 07:36 am

    There are some great opinions posted on here both in favor of using FB and not. However, no one is able to really justify how the FB Terms of Service do NOT take away your rights as a photographer (i.e. the copyright holder). Simply read the terms of use and ask your self if you really understand them. I'm not a lawyer, but having had a few grad level classes on legal topics, I am familiar with some of the premise being used there, and despite any emotional justification for using FB, you are losing your rights if you post your photos there, or if you allow anyone to post your photos there. It's just that simple. I have two photographer contacts that are both lawyers and photographers, and no way in hell are they posting things on FB; that tells me a lot right there. The FB TOS disenfranchises you as a photographer. Can you make some business out of posting on there? Of course, as people are doing it. But it's only a matter of time till someone's image ends up in a bad position and that person pictured takes legal action.

    I'm not a fan of the mindless diatribe that is posted on FB every day. I use it to network, but not to share art, topics at depth, etc. My bias is against FB, as it is clearly an INFORMAL way of staying in touch (all through the massive infusion of IP content that is sold to the tune of many billions of dollars - thanks to Zuckerberg and all of the George Orwell predictions). Sharing communications is one matter, but sharing your art, well, I can only hope you are making enough in referrals and making a living to offset what could be happening with your work elsewhere.

    To summarize the above:

    1.Regardless of your emotional attachment, no one is able to overcome the TOS and put the copyright holder at ease. If you post it, it becomes part of the FB IP content that is sold every second of every day, and thus you undermine your own copyright and usage right protection. No one can refute this in a non-emotional way. The TOS is written specifically to give FB all of the IP content usage they want, which is essentially you losing the very protection that a copyright gives you. Wake up, people.

    2. FB is a means of informal communication, not actual business exchanges. If you want to show off your art, post a LINK to your own site. To say that "everyone is using FB" as a justification for it being your only web presence is no excuse. There are plenty of ways to get your art out there. Think outside the box (or, the FB box).

    If you have invested in photography as a business, then why give away one of the main sources of revenue? Did you know that Ritz Camera and others have the ability to print from Facebook right at their kiosks? Each print is less money to you, regardless of the quality of that print. I think we as photographers are worth more than pissing away our abilities on the moron medium called Facebook.

    If you have invested in photography to be just a hobby, well, look at how an incidental shot can take the world by storm (i.e. that famous photo taken by an iPhone from the airplane by a passenger who saw the trail of a shuttle launch; she Twittered it without a thought, and now it is one of the most famous photos of the era). Ask yourself if you are really spending thousands of dollars on a camera, lenses, spending the time to tweak photos in Lightroom/Aperture/etc etc just to give people nice pictures? If you still answer yes to that, then go post on Facebook how much you love being a tool. You are worth more than that, but, if you keep saying yes, then you are indeed a tool.

  • Paul March 7, 2011 03:21 am

    i will never post on face book again ...had 2 pictures stolen from me and thees nothing you can do about it post to face book ....good bye to your rights

  • Sourabh Das March 5, 2011 12:48 am


    After reading your comments.

    I have created my own fanpage. Would like some senior from here to review it.


  • winston1777 February 9, 2011 08:50 pm

    If that the simple program of viewing of the latent pages

  • Barb December 28, 2010 07:01 am

    Does anyone know how to put a watermark on photos using Photoshop?

  • Lorinda Scally December 27, 2010 11:20 pm

    I thought it was going to be some boring old post, but it really compensated for my time. I will post a link to this page on my blog. I am sure my visitors will find that very useful

  • Paul Saulnier December 8, 2010 09:31 pm

    also ...i had one picture stolen from me once ....used in a poster for a clothing line ...i had no legal action against them .....but i did find who did it ....they lived in the same place i did ,Montreal ....i gave them a call ....they knew it was legal ...but when i spoke to them ....i told them the truth ...get rid of it or even law would keep them from worked lolol

  • Paul Saulnier December 8, 2010 09:27 pm

    to block your pics from getting stolen ...the only way i know how is to place your name across your picture ...called a water stain in some places soon as you place a picture on face book you no longer own the pic is what i was told by a lawyer .....thats why i dont add pics of value to face book anymore

  • Vishal Pipraiya December 7, 2010 10:14 pm

    Great tips Saurabh. I am backpacking throughout India and have a trip page where I upload pictures. As my intention is to document than to showcase stellar photography I at times have to upload mediocre pics as they are the only record I have of a particular monument or place. I agree with most of your tips except the 'Tagging' one which I find intrusive. I guess the Jury is still out on that one. Would love to get some tips from you if you can take out the time.

    - Vishal Pipraiya

  • Leo Angelo December 6, 2010 10:48 am

    I hate it when people tag me in photos that I'm not in! Nice article except the #7 ... Sorry.

  • darren_c December 4, 2010 03:35 am

    @rimgaudas - look up a few posts to reena's response. Someone has challenged and lost in New Zealand.

  • Saurabh Jain December 4, 2010 02:58 am

    Just visited your smugmug page and even with the right click disabled it is so very easy to copy the images!
    Just use a snipping tool. Please make sure you watermark your images!

  • Saurabh Jain December 4, 2010 02:55 am

    About the copyrights: Did you know Flickr is prone to plagiarism?
    It is we who have to be alert and take precautions so that our photos are not being misused:
    1.) Watermark your images appropriately.
    2.)Share a 600*400 resolution image on Facebook, minimal loss of quality and ensure that your images wont be blown up into posters or good quality prints.

    On flickr be careful about sharing high resolution unwatermarked images. There is nothing safe in websphere!

    Commercial Benefits:
    A lot!!
    You connect with the audience who doesn't belong to photographers' community and might need a p'grapher at some point in time. The word of mouth spreads and you land an assignment!

    Is it really unpro? Plz pardon me if I may suggest you to look at facebook pages of all the popular photographers and brands!


  • Celesta December 4, 2010 02:45 am

    I think it could have been really nice if the author of the article responded to some of the questions asked in the comments.
    With so many concerns about protecting the copyright, I still don't get an answer to the cornerstone question: what is the commercial benefit of using Facebook at all? Getting customers through a Facebook fan page - this smells very un-pro to me. Just my personal opinion, and I still hope to get a detailed response from someone who can reason to the opposite.

  • Helen December 3, 2010 10:52 pm

    Nice article with some great valid points.
    In regards to some of your comments I am not too afraid of people using my images from my facebook page
    since I only upload low res ones and have them watermarked no one can really use them for anything spectacular part from taking a great photography idea and copy it.
    Do encourage your clients that are on facebook to use your images of them that have your watermark on them as their avatar image (personal picture) it is great marketing for you. If you are a portrait photographer for instance.
    Not every photography niche can benefit from a facebook page mostly if you target consumers not businesses you will see the value in a facebook page.

    Please join my discussions on my fan page at

  • Rimgaudas December 3, 2010 07:41 pm

    With all the talk about "copyright infrigement" has anyone ever sued and for that matter won? Attorneys do not work for free. Just to hire one it takes around $500 plus, filing fees,court costs, etc.

  • Matt Bristow December 3, 2010 06:47 pm

    A good article I have been running my FB page for a while now and get alot of enquiries through it but not directly from it. Let me explain. I use some good plug-ins I use the Flickr one, a twitter feed one and the Blogspot one I find this gets people to my blog and website which is where the enquiries come from.

    I agree I don't upload very many images at al to FB and the ones I do are low res and very obviously water marked. I tend to only upload personal work and very little actual client stuff, As I want people to see just enough and want to see more on amy 'real' websites

    take a look at my FB page and all will be clear kind of difficult to explain in detail.

    BTW feel free to join the page ;)

  • Barb December 3, 2010 03:01 pm

    Thanks for the link - it's pretty straightforward to add a watermark with these instructions.
    Got your name right this time lol!

  • Qais December 3, 2010 12:24 pm

    No Problem Barb! I have never used Gimp but here is a link I found on google on this tutorial:

    My name is Qais without a ''u''... don't worry your not alone in assuming that.. I just have a weired name ;)

  • darren_c December 3, 2010 12:22 pm


    Thanks for the providing the information. This is the first that I have heard about a legal challenge, which was why I asked.

  • Elizabeth December 3, 2010 12:14 pm

    how exactly do you create a watermark on photoshop?

  • Barb December 3, 2010 11:51 am

    Thank you so much for getting back to me so quickly! I don't have Photoshop yet; I have Gimp, so will check it out to see if it can be done there.
    Thanks again for your help, much appreciate your quick reply.

  • Qais December 3, 2010 11:35 am

    With a digital photo, a watermark is a faint logo or word(s) superimposed over the top of the photo. The idea of placing a watermark on your photos is so that others will not want to try to copy and use the photo without permission. I use photoshop but there are other easy-to-use softwares to do this.

  • Barb December 3, 2010 11:24 am

    how do you watermark your images?

  • Steve Beeston Photography December 3, 2010 11:01 am

    "Regarding uploading your best shots onto Facebook. I am led to undersand that Facebook claim copyright on materials uploaded. Is this the case?"

    I don't think they claim copyright, just that they are licensed by the copyright owner to use the work.

  • Qais December 3, 2010 10:24 am

    Facebook is a good advertising tool but not necessary will it work for everyone, the fact is that most of the facebook users only use it to socialize with friends and family and hiring someone is the last thing in their minds. They would rather open the Yellow Pages and call a photographer rather than messaging you on facebook. I guess the main reason is that most facebook users are not at their decision-making ages and for them to convince their parents or whoever is paying for it, is a long shot. It's my point of view anyway!

    As for the legal issues, I wouldn't post something that has not been waived by my clients (at least here in Canada) and klike @reena suggested, I always watermark my images on fb.

    Thanks and great article!


  • Cathy Cawood December 3, 2010 10:20 am

    Very helpful - thanks!

  • Barb December 3, 2010 07:10 am

    How do you watermark images?

  • Elizabeth December 3, 2010 06:58 am

    I also run a fan page.
    Check it out at
    will accept all likes and constructive criticism.

  • Glen Owens December 3, 2010 06:22 am

  • Richard McAleese December 3, 2010 05:26 am


    Regarding uploading your best shots onto Facebook. I am led to undersand that Facebook claim copyright on materials uploaded. Is this the case?

    Richard McAleese

  • AUDIOMIND December 3, 2010 05:24 am


    Regardless of what the Facebook TOS says, if they truly did 'steal' that image as you described and used it in an advertisement, an image that was automatically copyrighted by the photographer the moment he took the shot (and he can prove it), they are liable. Who is brave (and $) enough to truly take on FB in court over an image though? Watermark your images!! It is a somewhat slow painful process, but worth it!

  • Reena December 3, 2010 04:32 am

    @darren c
    There have been legal challenges launched against Facebook, and the user lost. We just had this discussion in my photography class on Tuesday. Apparently there was someone in New Zeland who was driving down the street and saw one of their images from their album used in a Facebook advertisement on a billboard. And because of the terms of service, there was nothing they could do. I am trying to get the exact details and will share if I can find them.

    And as for the other person using it, it would depend if they paid Facebook for it. Ironically enough, it seems that you can launch complaints agains other users for infringing on your IP or your copyright, but not against facebook themselves. And if the person purchased the content from Facebook, then there is nothing you can do.

    All sites have to be able to have the ability to reproduce the images, otherwise they can't show them, as displaying them is a form or reproduction. But the TOS on Facebook really bothers me now that I have looked into it closer. Especially this part...
    "you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (“IP License”). "

    For now, I am trying to be sure to upload low res images and am going to start watermarking a lot more.

  • darren_c December 3, 2010 02:59 am

    My understanding of FB's Terms of Service is that it's zero option when it comes to your copyright and IP. You cannot opt out which means that FB can use any photo posted for personal or commercial use, which could mean using your copyrighted material to earn a profit and there would be nothing you could do about it. In any other circumstance this would be considered copyright infringement. If someone steals your photos from FB and does the same thing, then you would be able take legal action against that person.

    I would be interested to know if anyone has ever launched a legal challenge to FB's TOS or had their copyrighted material used by FB without their express permission or proper licensing agreement that they are currently suing for.

  • St Louis Photographer December 3, 2010 01:51 am

    If I remember right from setting up our FanPage, you need at least 25 (I think it was 25 fans) on your fanpage before you can convert to a new url. As soon as you can though, it's definitely better to have

  • Neil December 2, 2010 04:00 am

    I run a daily photo blog ( or and I agree with the rule of only posting one picture per day. Otherwise, you're going to get user fatigue. I also find that I get more responses throughout the week, so I save my better items for then.

    On weekends, I may add an album of work I've done (a wedding, explore, etc.) that doesn't take away from my daily blog posting, which is normally Mon-Fri.

    The removal of the "view comments" section has really pissed a lot of people off (me included) and it seems there is not rhyme or reason for this. That why I've tried to steer away from posting albums, as they're increasingly more difficult to monitor.

  • Kyle December 2, 2010 03:10 am

    I mean if I wanted to I could go to your FB page right now...take one of your beautiful photos, and save it to my pc.

  • Kyle December 2, 2010 03:05 am

    What prevents pictures from being stolen on Facebook?

  • Bobbi December 2, 2010 12:46 am

    Facebook has pretty much been the only way that I have gotten business. I just moved from GA to TX and it has been a huge help to reach out to people who otherwise would have not known me at all. I do have to agree with the "view comment" comment. That has been really hard for me because I don't have time to go through all the photos. However, that isn't a bad idea to tag yourself in each photo. I may start doing that!

    Van Reet Photography

  • Andrei December 1, 2010 10:05 pm

    Your article motivated me more to use facebook. Thanks!

  • bighnaraj December 1, 2010 05:27 pm

    Sorry to ask this, but I am really dont know about Facebooks Fan Page. Can anybody make me understand and how to create this. I ahvea Facebook Account.

  • Cynthia December 1, 2010 07:51 am

    Some of my pictures are already on some Facebook pages. Hehehehehehe

  • Tom Knoflook December 1, 2010 05:40 am

    For what it's worth:

  • Celesta December 1, 2010 04:29 am

    I have a question though, what is the point of having a Facebook fan page? Is there any commercial benefit in it?

  • Ed F December 1, 2010 02:28 am

    @ Iea...yes the view comments all function being removed was a big hit in the negative sense. The only way around it that has seemed to work (but is kind of a PITA) is to tag yourself in every photo! This way when anyone leaves a comment you will notified. Yes if you have a lot of pictures on your site this can be a big issue but it is better than missing the comment/potential business in my mind.

  • Rimgaudas December 1, 2010 01:47 am

    What I felt about Facebook and Flickr you put into words. Thank you

  • Rob December 1, 2010 12:47 am

    i had a quick look at FB, if you want to promote your photography then you better join the queue.
    There is a lot of competition in FB with other Photo pages, so don't assume its going to be a winner.

    With regards to the IP issue, I would say don't count on it. What are you going to do if its not respected? sue FB?.Don't think so. Theft is a similar issue in Flickr.

    I would prefer to use a website and yes promotion of the website is a lot of work with the intense competition out there, but these things do take time. Maybe use the FB / flickr to build up a following for your more professional website.

    Might be worth asking DPS if they have any stats for the hits on their FB pages to give you an idea of how well FB is promoting them.

    on an completely off topic - Has DPS covered the issue of selling your photos directly to public and how to get around the overpriced couriers( apologies for asking here, don't know where else to say it )



  • Steve November 30, 2010 11:11 pm

    About two months ago Facebook upgraded their photo service to allow higher resolution pictures. Previously they would resize images to 720px but now they will display up to 2048px, although initially they are displayed at 720px with a link to "Download in higher resolution".

    I've always resized my photos to 720px before uploading.

  • Scott Thomas Photography November 30, 2010 11:05 pm


    That is as clear as mud. Never heard of an IP License. Seems FB can use anything uploaded OR posted on their servers to do whatever they want. I guess it's something they probably will not do but it never ceases to amaze me why they NEED such stuff. I would think they would not want to be held liable for something posted let alone want "a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license" for it.

    Since it is "IP", I guess I still own the all rights to the actual object (photo or links). Still, anyone want to put this in language that makes sense?

  • Saurabh November 30, 2010 10:46 pm

    Sure It is amazing for initial exposure but it is great for business too!!!

  • Saurabh November 30, 2010 10:43 pm

    @Ben: Now facebook has started allowing uploads of high quality images and your images looks as good as they look on flickr! You must try it :)

  • Ben November 30, 2010 10:23 pm

    I've often considered starting a Facebook group for my work but most of the photos I uploaded there were terrible in size and quality (compared to other places I've uploaded to).

    Anyone know a way around this?

  • Jon November 30, 2010 01:27 pm

    Nice article except for number 7, tagging people. If a person is not in the photo, do not tag them in that photo. It undermines the entire purpose of tagging. I hate it when people tag me in photos that I am not in just to make me look at their photo, and generally I ignore future posts from that person.

  • Lea November 30, 2010 10:46 am

    I loved my Facebook fan page when I first started it. I was getting really good feedback and connecting with lots of clients and prospective clients. I booked many sessions thanks to this wonderful tool! Then Facebook took away the "view comments" option and my business has really taken a hit. I'm unable to just click and see all the comments on my photos. Instead, the only way to view the comments is to physically view each photo...needless to day, that's simply isn't possible for me. Now, I often miss it when clients post something and without a response from me, they have stopped commenting. It's very frustrating. I really wish Facebook would add this feature back and maybe I could begin to rebuild what I have lost.

  • Steve November 30, 2010 10:34 am

    "Reach out" appears to be the latest marketing bollockspeak. What's wrong with ordinary language - phrases like "contact", "get attention" and "inform"? Why use ephemisms and marketing jargon instead of plain English.

  • Ed Frazier November 30, 2010 09:01 am

    From Facebooks website:

    Sharing Your Content and Information

    You own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings. In addition:
    For content that is covered by intellectual property rights, like photos and videos ("IP content"), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook ("IP License"). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.
    When you delete IP content, it is deleted in a manner similar to emptying the recycle bin on a computer. However, you understand that removed content may persist in backup copies for a reasonable period of time (but will not be available to others).
    When you use an application, your content and information is shared with the application. We require applications to respect your privacy, and your agreement with that application will control how the application can use, store, and transfer that content and information. (To learn more about Platform, read our Privacy Policy and About Platform page.)
    When you publish content or information using the "everyone" setting, it means that you are allowing everyone, including people off of Facebook, to access and use that information, and to associate it with you (i.e., your name and profile picture).
    We always appreciate your feedback or other suggestions about Facebook, but you understand that we may use them without any obligation to compensate you for them (just as you have no obligation to offer them).

  • fortunato_uno November 30, 2010 08:15 am

    One thing to keep in mind? Theft! I had some shots of a nephew that my sister-inlaw printed from FB. These days I watermark every shot I post, be it on FB or Lafango. I know a skilled photoshop tech could get rid of the mark, but the average jane will not.
    Hey why not a little self promotion, look for me on Facebook. photos by Jamie Smith.

  • Scott Thomas Photography November 30, 2010 07:30 am

    What about FB's Terms of Service? I am still not sure about what happens if I upload a photo. Could you clarify that for me? Up till now I have only posted links to my blog or flickr. Thanks!

  • A.Barlow November 30, 2010 07:15 am

    Do you think something like this would be good for, not so much commercial prospects, but initial exposure?

  • Ed F November 30, 2010 07:00 am

    I also run a fan page and I agree with the above comments specifically related to the following:

    I post only my top 3 photos from a particular session concentrating on different poses/outfits/locations therefore giving the viewer a sense of variety to look at. It also works out nice as on the wall of your fans it only shows 3 images in the news feed. I also watermark everything I post (FB or Flickr) also I keep the resolution low (no more than 200 dpi) on posted images.

    Tagging is HUGE!!!! After every photo-shoot I let the model know that I will be tagging them in the photo..the only negative if you want to call it that is you have to "friend" the person on your personal FB page first. This has not always been an issue but in some cases I prefer to keep my photography separate from my personal life.

    Be very choosy and don't be afraid to delete photos after you have uploaded them...there have been a few cases where I realized that I preferred another photo vs the one posted..however don't load the new one right this will overload your fans and possibly be "unliked".

    I try to limit my uploads to once per week..this keeps things fresh and my work always in the fore-front of my fans minds.

    Check it out here (and like if your inclined...:)

  • Eden Connell November 30, 2010 06:26 am

    Thanks for your tips!

    My FB fan page is in full swing what a great way to showcase your images.

    Come and see my work just type in "Zoom In With Eden Photography"

    Send me your page details, would love to see your work!!!