Photography Web Marketing Guide by Zach Prez - eBook review

Photography Web Marketing Guide by Zach Prez – eBook review

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Photography Web Marketing Guide by Zach Prez – e-book review

I first heard about Zach Prez when he was interviewed by Frederick Van Johnson for an episode of the TWIP podcast (This Week In Photography). The interview caught my attention right away. How often do you get tips about web marketing that are targeted specifically for the photography industry? After listening to the podcast, I quickly signed up for the free web marketing class offered by Zach Prez through a weekly lesson by email. Then I got more in depth information by reading one of his e-books titled ‘Photography Web Marketing Guide’. Zach has been working in web marketing for 10 years and has consulted with dozens of photography website companies. He is the author of several e-books and also offers one on one phone call coaching sessions.

I was half expecting a lengthy book with technical data but I was nicely surprised! The book covers four essential areas to grow your customer base online. The tips are easy to understand and to implement. Each section is short and to the point.

The first chapter is about Design. Zach compares your home page to a store front at a shopping mall. What is going to make the people want to enter that store, browse for a while and make a purchase? Is your home page designed in a way to make your potential customers want to see more and hire you for the job? The authors backs up his analogy with easy to implement tips on style, effective fonts and colors, reducing loading time, etc.

In the second part you will learn about SEO or Search Engine Optimization. How to find the best keywords and optimize your website to score a high ranking on Google and other search engines.

Social Media is the topic of the third chapter. The author looks at Facebook, Twitter, YouTube and Flickr and analyses how each one can help you expand your online reach and, in the end, grow your profits.

The fourth and final chapter of the e-book is about email marketing. Zach gives valuable tips on how to use powerful subject lines to convince your subscribers that your email is worth opening. He also raises the value of choosing a template design that allows the important content to be seen first as well as the importance of a professional email system.

The ebook ends with a complete checklist summary for each of the four areas to grow traffic and clients online.

Whether you are planning to have your first photography website or you have an established web presence, I would highly recommend this book if you are running any type of photography business.

Time for me to go and implement several of the valuable tips I learned in the book!

The e-book is available for download at $29 USD. To read more about Zach Prez and order the book simply click here: Photography Web Marketing Guide.

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Valerie Jardin I live and breathe in pixels! Photography is more than a passion, it's an obsession, almost an addiction. When I'm not shooting or writing, I spend my time teaching this beautiful craft during photo workshops all over the world! I am also thrilled to be an official X Photographer for Fujifilm USA. Visit my Website Follow me on Facebook , Twitter , Instagram. And listen to my Podcast!

Some Older Comments

  • best web review September 28, 2011 11:54 pm

    Pretty great post. I simply stumbled upon your blog and wished to say that I've truly loved browsing your blog posts. In any case I will be subscribing for your rss feed and I hope you write once more very soon!

  • Bethany Gilbert August 12, 2011 10:57 pm

    I love this ebook and found a lot of useful info there. I think the price is actually quite low. If you buy a lot of ebooks online you will see that most range from $47 - $65. Zach has a proven record of writing great stuff on his blog and his other ebooks so I don't think it would be hard to justify purchasing something he puts out for this price.

  • Panasonic June 10, 2011 02:13 am

    Questions and answers for digital cameras and usage

  • Paul May 6, 2011 09:17 pm

    Thanks for the offer, but I agree..... it's a bit steep?

  • Wedding in Bali April 29, 2011 07:07 pm

    I need a free book

  • Max April 29, 2011 11:27 am

    As a new/aspiring photographer there are too many ebooks at half the price. I would have purchased it due to tits relevance for $15 but not at $29.

  • St.Helens Photographer April 28, 2011 10:36 pm

    @ Jason - I make my money as a full time photographer but don't have a studio. There are so many making odd bit of cash through photography it's hard to tell!

  • Zach Prez April 28, 2011 01:34 am

    @David - Yes, a lot exists on web marketing (like on Kindle) but little is specific to photographers. I'm trying to fill that gap for you. I have a guarantee so that if you didn't quickly earn your $29 worth you can get a refund. If you got one new client it would more than pay for itself and I expect you can get many more clients with my recommendations on SEO alone, but also the tips to get your existing traffic to call and book right away (web conversion). As Valerie suggests, there's always the free option by signing up for my email lessons.

    Appreciate the review Valerie!!

  • David April 27, 2011 09:17 pm

    $29 is quite expensive for an online short book! Kindle stuff is much cheaper. Would buy it at a more realistic price.

  • Jason St. Petersburg Photographer April 27, 2011 11:05 am

    I second Valerie's proposal to make a future dPS poll ask how many people who visit this site make their entire living from photography, partial living, etc.

    I'd like to know of those that make photography their only living, what percent of those have a dedicated studio/office and how many work from home. I am the only person in my area I know of that makes a full-time living from photography without having my own studio. I know there must be more, but it would be nice to know how many.

  • Valerie Jardin April 27, 2011 02:42 am

    @Scott, hard to tell how many dPS readers make a living as photographers, I am sure it's a pretty big percentage. Maybe something Darren will consider as a dPS survey in the future!

  • Shannon April 27, 2011 02:36 am

    SEO and Social Media are huge are my marketing and they are for the most part free, I may check this book out to see if I'm doing it alright.

  • ScottC April 27, 2011 02:34 am

    No doubt great stuff, but I'm curious as too how many DPS members this will be useful too.

    http://www.flickr.com/photos/lendog64/5658000188/