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And they donated 100% of the profits to charity.
The Travel Tripod has been making waves ever since it was funded on Kickstarter, where the promise of a stable, compact tripod drew in 12 million USD from nearly 30,000 donors.
Fast-forward a year, and the Travel Tripod was ready to launch as two separate products:
A carbon fiber option and an aluminum alloy option, both offering unprecedented compactness and stability as a pro-level travel tripod solution.
Then, in the weeks prior to the launch, Peak Design announced its intentions to donate all profits to two charities:
As explained by the Peak Design CEO:
Now more than ever is the time for us to act on our core values and ensure that our employees, contractors and retail partners can find economic shelter in a product we’ve spent years developing…Peak Design is also in a unique position to offer financial support to those that are solving the problem. To be able to donate in a time of need speaks volumes to the company we’ve built over the last ten years.
Now that the launch is complete, Peak Design has released their numbers; the company sold over 2000 tripods, culminating in a whopping $218,000 USD donated to the CDC Foundation and Climate Neutral.
For those who are interested in the Peak Design travel tripod, it offers:
Now over to you:
Do you own a travel tripod? And how does the Peak Design Travel Tripod compare? Share your thoughts in the comments!