Nikon Releasing 900 Dollar Full-Frame Mirrorless Camera?

Nikon Releasing 900 Dollar Full-Frame Mirrorless Camera?

According to Nikkei, Nikon plans to release a mirrorless camera before the 2019 fiscal year is out.

And it’ll likely be a budget option, one that comes in at about half the price of the Nikon Z6.

Here’s the direct (translated) quote from Nikkei:

Nikon will introduce a new mid-price mirrorless camera product in fiscal 2019. The same interchangeable lens can be used in the product that corresponds to a sister model such as the high-end model “Z7” launched by the company in the autumn of [2018]. It is expected that the price will be in the 100,000 yen range, which is easier for the general consumer to pick up than the leading 200,000 to 400,000 yen model. The aim is to develop the demand of users other than existing enthusiasts.

Regarding price: 100,000 yen falls around 900 dollars, which would be a dramatic reduction in price compared to the Z7 and even the Z6, Nikon’s two current full-frame mirrorless models.

A 900 dollar full-frame mirrorless option would likely be welcomed by those DSLR shooters who just can’t afford the current Nikon mirrorless prices, but are looking for something lighter than their current DSLR setup.

But we also have to ask:

What Z-level features will Nikon leave behind in order to cut costs?

First of all, we can’t be sure the new mirrorless option is full frame. The original report doesn’t say this outright. But the claim that the new product “corresponds to a sister model such as the high-end model ‘Z7′” suggests the new camera won’t be fundamentally different. And an APS-C Z mirrorless body would be fundamentally different.

But even if the camera is full frame, other important features might be dropped.

For instance, might we see the loss of an EVF? Personally, I would see this as deeply frustrating. Mirrorless EVFs are one of the strengths of mirrorless systems. I wouldn’t like to see it go.

What do you think? What will this new mirrorless camera be like?

And would you be interested in purchasing it?

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Jaymes Dempsey

Jaymes Dempsey is a macro photographer from Ann Arbor, Michigan. To learn how to take stunning nature photos, check out his free eBook, Mastering Nature Photography: 7 Secrets For Incredible Nature Photos! And to see more of Jaymes's work check out his website and his blog.