Nikon D4 to blow our minds?

Nikon D4 to blow our minds?


Jared Polin from has just handed me this press release from Nikon on their new D4! Which he says is pure awesome.

Sniff test it? Yes he did… Watch the video below for Jared’s reaction to the newly announced Nikon D4

Potentially available end of Feb 2012 and coming in at around $6,000…

Here’s the video, press release right below it!

Follow @FroKnowsPhoto for more updates (He is spree casting at 11:30 PST)

Here is the FULL Nikon Press Release for the brand new Nikon D4

The New 16.2 Megapixel Nikon D4 Wields a Formidable Fusion of Swift Performance, Battle-Tested Technologies and Innovative New Features to Create High Caliber Photo and HD Multimedia Content

MELVILLE, N.Y. (Jan 5, 2012) – The new Nikon D4 digital SLR builds upon the legacy of the proven Nikon flagship D-SLRs before it, engineered to give today’s professional multimedia photographers a new apex of speed and accuracy with unparalleled image quality, low-light capability and Full HD video. The Nikon D4 hosts a multitude of advanced new features and useful functions that deliver speedy performance and amazing image quality for when missing the shot is not an option.

Every aspect of the new Nikon D4 D-SLR has been designed to emphasize rapid response and seamless operation to help professional photographers consistently capture incredible content. Nikon’s proven 51-point AF System has been further enhanced for maximum speed in a variety of challenging shooting situations, even at 10 frames per second (fps). Considered the new Nikon flagship, the D4 renders supreme image quality, a feat accomplished with a new 16.2-megapixel FX-format CMOS sensor, coupled with the latest generation of Nikon’s EXPEED 3 image processing engine to help produce images and videos with stunning clarity and color. Photographers are also able to shoot in even the most challenging environments and lighting conditions with the assistance of Nikon’s new 91,000-pixel 3D color matrix meter and a broad ISO range from 100 to a staggering 204,800 for low-light capture like never before. The Nikon D4 is engineered for the modern professional and incorporates never before seen HD-SLR video features for those who also need to capture multimedia content from the field.

“Speed without accuracy is irrelevant,” said Bo Kajiwara, director of marketing, Nikon Inc. “The status of a Nikon flagship camera is not given lightly; this next generation of Nikon’s most professional body exceeds the needs of a wide variety of both still and multimedia professionals that rely on Nikon to make their living. Besides overall performance and burst speed, the D4 provides Nikon’s most advanced AF system to date, as well as enhanced workflow speed to give professionals the edge in the field.”

Velocity Meets Versatility
Speed is a necessity for today’s multimedia photographer as milliseconds matter when the action commences. Whether an assignment relies on fast processing power, burst rate, write speed, enhanced workflow or even streamlined camera controls, the D4 is the epitome of professional-caliber photographic horsepower. Ready to shoot in approximately 0.012 seconds, the new Nikon D4 can capture full resolution JPEG or RAW files at up to 10 fps with full AF / AE or up to 11 fps with AF / AE locked. Immediately before image capture, the camera interprets data from the AF sensor, including subject color as detected on the 91,000-pixel RGB sensor, to deliver consistently tack-sharp focus frame after frame. Whether a photographer is shooting a full-court fast break under gymnasium lighting or the downhill slalom in the bright sun and frigid temperatures, the D4 will instill the confidence with consistently great results.

The Advanced Multi-Cam 3500 AF autofocus system is the next generation of Nikon’s proven 51-point AF system. The fully customizable system offers users the ability to capture fast moving subjects and track focus with precision or select a single AF point with pinpoint accuracy. The Nikon D4 D-SLR aligns 15 cross-type sensors in the center to detect contrast data in both vertical and horizontal planes. In addition to detecting each AF-NIKKOR lens with an aperture of f/5.6 or lower, the camera also utilizes nine cross-type sensors that are fully functional when using compatible NIKKOR lenses and TC14E or TC17E teleconverters or a single cross-type sensor when using compatible NIKKOR lenses and the TC20E teleconverter with an aperture value up to f/8, which is a great advantage to those shooting sports and wildlife. For maximum versatility in situations such as photographing nature from afar or competition from the sidelines, photographers are also able to select multiple AF modes, including normal, wide area, face tracking and subject tracking, to best suit the scene.
The Nikon D4 D-SLR also employs a new 91,000-pixel RGB 3D Color Matrix metering system that meticulously analyzes each scene and recognizes factors such as color and brightness with unprecedented precision. This data is then interpreted and compared against D4’s on-board database to implement various settings, resulting in vibrant images with faithful color reproduction and balanced exposure. In addition, this new AF sensor now has the ability to detect up to 16 human faces with startling accuracy, even when shooting through the optical viewfinder, allowing for correct exposure even when the subject is backlit. Additionally, to capture every brief moment from a bouquet toss to a photo finish under nearly any condition, the 51 focus points deliver fast and accurate detection down to a -2 EV with every AF-NIKKOR lens.

All of this image data is funneled through a 16 bit pipeline and are written to dual card slots which have been optimized for the latest UDMA-7 Compact Flash™ cards, as well as the new XQD™ memory card. The D4 is the first professional camera to harness the capabilities of this new durable and compact format, which offers blazing fast write times and extended capacity essential for multimedia professionals shooting stills and video.

Image Quality That Hits the Mark
The heart of the new D4 is the Nikon-developed 16.2-megapixel FX-format (36 x 23.9mm) CMOS sensor that provides amazing image quality, brilliant dynamic range and vivid colors in nearly any lighting condition. By achieving the optimal balance of resolution and sensor size, professional photographers will realize exceptionally sharp, clean and well saturated images throughout the entire ISO range.

Like the D3 and D3s before it, the Nikon D4 retains Nikon’s status as the sovereign of low-light capture ability, with a native ISO range from 100 to 12,800 ISO, expandable from 50 (Lo-1) to an incredible yet usable 204,800 (Hi-4). From a candlelit first dance to nocturnal wildlife, the large 7.3µ pixel size absorbs the maximum amount of light to excel in any situation. Additionally, the sensor’s construction features a gapless micro-lens structure and anti-reflective coating which further contributes to images that retain natural depth and tones with smooth color gradation. For ultimate versatility, photographers can also take advantage of the camera’s extreme high ISO ability while recording video.

Another factor contributing to the camera’s rapid performance and stellar image quality is Nikon’s new EXPEED 3 image processing engine that helps professionals create images with amazing resolution, color and dynamic range in both still images and video. From image processing to transfer, the new engine is capable of processing massive amounts of data, exacting optimal color, perfect tonality and minimized noise throughout the frame.

There are also a variety of shooting options available to help capture the highest quality images and video. In addition to standard NEF (RAW) files, the D4 is also capable of shooting smaller compressed RAW files to ease storage and speed up workflow. Users are also able to capture even more dynamic range with the in-camera High Dynamic Range (HDR) function that merges consecutive exposures. For deep contrast and further tonality, Active D-Lighting can also be activated during shooting for balanced exposures even in backlit scenes. Additionally, the camera features a dedicated button for quick access to Nikon’s Picture Controls, allowing users to quickly select one of six presets.

Professional Multimedia Features
The Nikon D4 D-SLR is engineered with innovative new features for the multimedia professional that needs the small form factor, low-light ability and NIKKOR lens versatility that only an HD-SLR can offer. The new features add functionality for those professionals looking for the best possible experience to capture a moment in Full HD 1080p video at various frame rates, providing footage that is more than suitable for broadcast.

Full HD video recording – Users have the choice of various resolutions and frame rates, including 1080p 30/24fps and 60 fps at 720p. By utilizing the B-Frame data compression method, users can record H.264 / MPEG-4 AVC format video with unmatched integrity for up to 20 minutes per clip. This format also allows for more accurate video data to be transferred requiring less memory capacity. The sensor reads image data at astoundingly fast rates, which results in less instances of rolling shutter distortion.
Full manual control of exposure – Shutter speed, aperture and ISO can be changed while recording to adapt to lighting and alter depth of field for professional cinematic results that help realize a creative vision.
Uncompressed output: simultaneous Live View – By using the camera’s HDMI port instead of the CF or XQD card, users can stream an uncompressed full HD signal directly out of the camera. This footage can be ported into an LCD display or appropriate external recording device or routed through a monitor and then to the recording device, eliminating the need for multiple connections.
Audio recording for professionals – The Nikon D4 features a stereo headphone jack for accurate monitoring of audio levels while recording. Output can be adjusted in up to 30 steps for precise audio adjustment. The D4 offers high-fidelity audio recording control with audio levels that can be set and monitored on the camera’s LCD screen. The microphone connected via the stereo mic jack can also be adjusted with up to 20 steps of sensitivity for accurate sound reproduction.
Multi-area Mode Full HD Video: FX/DX, and 2.7x crop mode at 1080p video modes – Whether shooting for depth of field in FX format mode, or looking for the extra 1.5X telephoto benefits of DX mode, the high resolution sensor of the D4 allows videographers to retain full 1080P HD resolution no matter what mode they choose. With the 2.7x crop, users can experience ultra-telephoto benefits in full HD resolution all at 16:9 aspect ratio.
Simultaneous live view output without display / simultaneous monitor – Shooters have the option to send the display signal directly to an attached monitor via the HDMI port. This signal can be viewed on the camera’s LCD screen and external monitor simultaneously. Additionally, the image data display can be cleared from the screen, to remove distracting data or when feeding a live signal.
Full-time AF – In addition to manual focus, four modes are available, including normal, wide area, face detection and subject tracking, which uses fast contrast detect AF to accurately focus while recording video and in live view.
New LCD screen – The large high resolution 3.2-inch LCD screen is 921K dots, and includes auto brightness adjustment. Users can also zoom in up to 46x to check critical HD focus.
Time lapse shooting – This new feature combines a selected frame rate and “shooting interval” in a dedicated time lapse photography menu. Playback can be achieved with a wide variety of speeds from 24x to 36,000x while producing a fully finished movie file output for faster multimedia workflows.
Remote shutter operation – Using dedicated Movie Custom Settings, recording can be set to be engaged by the shutter release button -users can now use a variety of remote accessories to trigger video recording.
NIKKOR lens compatibility – The highest caliber optics are vital to creating HD images and Nikon is the world leader in optics manufacturing with a legacy spanning more than 75 years. Nikon has a vast NIKKOR lens system, with more than 50 lenses with a variety of focal lengths and features, including VR II vibration reduction.

Professional Construction, Superior Operability
The reputation and respect bestowed upon a Nikon D-Series flagship camera is earned from those who use it; therefore the chassis of the Nikon D4 is machined from magnesium alloy for maximum durability and reliability. The body of the camera is sealed and gasketed for resistance to dirt and moisture, as well as electromagnetic interference. Photographers are able to easily compose through the bright optical viewfinder, which offers 100% frame coverage. The shutter has been tested to withstand 400,000 cycles for maximum durability, while sensor cleaning is employed by vibrating the OLPF. The self diagnostic shutter unit also encompasses a mirror balancer to minimize the residual “bounce” to enhance AF and extend viewing time. What’s more, the viewfinder is coated with a new thermal shield finish which works to resist overheating during prolonged use, enhancing overall reliability. Users can easily compose on the camera’s wide, bright and scratch resistant 921,000-dot high resolution 3.2-inch LCD screen.

The overall controls and operability of the camera has also been engineered with a renewed emphasis on speed and functionality. During critical moments, users will appreciate refined button layouts with renewed ergonomics, such as a quick AF mode selector placed near the lens mount for fast access on the fly. A new joystick style sub-selector is also placed on the camera’s rear for AF point and option selection, while vertical controls have been enhanced for improved operability. Finally, to continue the D4’s moniker of the best tool for just about any condition, key control buttons on the back of the camera can all be illuminated, making the camera simple to operate in complete darkness.

Nikon has also made enhancements to overall workflow, adding options to streamline the process and maximize shooting time. Users are now able to automatically generate IPTC data for their images and image sets, making organizing and chronicling images easier for both the photographers and their editors. A wired Ethernet port is also utilized so that a user can shoot tethered and transfer images easily and quickly to clients. Nikon has also introduced the new WT-5A wireless file transmitter, to transmit via FTP server or computer. The device can be set to transfer either automatically or manually selected images. This device also allows for remote operation of the camera using Nikon’s Camera Control Pro 2 software. A mobile application is also in development to control the camera using this accessory, which will include the ability to trigger the shutter and record video, making this a must-have remote accessory for many professionals.

Price and Availability?The Nikon D4 will be available in late February 2012 for the suggested retail price of $5999.95.*

To see the new D4 D-SLR and other new Nikon products, visit Nikon at the 2012 International Consumer Electronics Show (CES) at booth # 11039 from January 10-13th, 2012 in Las Vegas, NV.

About Nikon?Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the new Nikon 1 advanced camera with interchangeable lens system. In 2011, production of NIKKOR lenses surpassed 65 million, creating a new milestone in Nikon’s heritage of superior optics.  For more information, dial (800) NIKON-US or visit, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at and get the latest news and information from Twitter by following @Nikon_USA.

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Sime (aka #gtvone) is the customer support manager for dPS, and lead blogger in our Cameras and Gear Blog. He's a Melbourne based photographer, and please feel free to follow him on Twitter and Instagram.

Some Older Comments

  • Perth Wedding Photographer March 3, 2012 03:21 am

    I have ordered the D4 and anxiously waiting for it to come in stock. Fingers crossed there are no more delays. Also on the canon front, wow the 5DMIII looks to be a great looking camera too.

  • Wedding Photographer Perth February 14, 2012 10:00 pm

    I have been very happy with my D3s and will probably look at an upgarde to the D4 soon

  • Chris February 7, 2012 09:57 am

    I'm definitely in the market for a new bodies this year and so far, I'm liking all the new specs on this cam. Great video review BTW. $6k is still pretty steep so I'm waiting to see what the D800 release will have.

  • Terry Cosgrave January 25, 2012 01:10 pm

    work with the D300,D700,D3X. this new D4 is one i look forward to getting in my hand. love nikon.

  • Johan van Vuren January 13, 2012 08:07 pm

    Funny how everyone is going on about how this falls short of the 1DX... Fanboys, shame just can't accept anything is as good or better as the brand they like. So my point yes the 1DX on paper is better but at the end of the day it's by very small margins and all quite trivial... "2 Frames slower?" where in the world is 10 FPS not already enough? Sports photogs have had that for years and have gotten AMAZING shots so far. Then there is a reason it's not 24 or 30mp... Noise performance. If crop factor is really an issue then fine buy Canon (which will be more expensive so bang for buck both are equally great anyway) but 16 MP is more than enough for 95% of photogs needs. I still print perfect A0 prints from a D90 which is only 12mp and I'm sure I can go bigger.

    So stop nit picking and recognise a good camera when you see one. But that said I would still give my left leg for the 1DX as well :/

  • Bob Zaballero January 13, 2012 04:10 pm

    I just bought a Nikon SLR 5100 five days ago - a beginner and am learning from my manual. I think if we follow the newest trend, we will end up throwing our money to covet a new one. I like what maximo almonte and gradyphilpott mentioned that " the photographer has to learn to be the best he can be with whatever he has, whether it’s a D4 or a Fuji disposable.” I guess the adage of "living within our means" would apply also here in photography.

  • Maximo Almonte January 12, 2012 01:27 am

    "What it means is that the photographer has to learn to be the best he can be with whatever he has, whether it’s a D4 or a Fuji disposable."

    Nicely said Grady

    Read more:

  • GradyPhilpott January 10, 2012 10:09 am

    The D4 is not market to everyone.

    It's a niche camera directed at those who need a camera with the features it offers.

    Jared Polin explains this in the first seconds of his review.

    Nikon is not expecting D7000 owners to ditch them in favor of a D4.

    No one is expecting Canon fanboys to drop whatever they're doing and rush down to the nearest camera store to put in an order for a dozen.

    I would add that just because a great photographer CAN make great photos with a cardboard camera doesn't mean that they don't own state-of-the-art cameras or that novices are wasting their money buying one.

    What it means is that the photographer has to learn to be the best he can be with whatever he has, whether it's a D4 or a Fuji disposable.

  • Maximo Almonte January 10, 2012 02:42 am

    Ok so 15mins in. I am not impressed and totally bored by this guy review. All I can say about the D4 is just a straight up Mock competition by nikon to compete with canon's 1Dx. I like to ireterate one quote that will always stick with me. "The true photographer will make outstanding images even with a iphone, Is not the camera that makes the photo but the creative photographer who holds it." Plus, 6 G's for that body just like the 1Dx is too much. I can create a nice studio with all that money.

  • Alexander Alba Photography January 7, 2012 07:58 pm

    The new Nikon D4 generation technology will make my work more easier simplified workflow, as such D3, D3s, & D3x , I really enjoy this so much the multitude great images result as an a Professional Photographer Artist like me. Nikon D4 will deliver new horizon again.

  • Jason Gendreau January 7, 2012 04:17 pm

    I just cant help but notice how this camera falls short of the Canon 1Dx. Its the nikon equivalent of Canons flagship and in every instance the 1Dx is just "that' much better. I realize that the 1Dx isn't available yet, and the image examples are pretty scares, so it truly is yet to be seen, but If i was a Nikon owner I'd be just a wee bit disappointed with this offering.

  • George Koruth January 7, 2012 03:33 pm

    Nice review, its a good camera. ultimately its the photographer who captures a shot. I'm really happy with my Nikon D7000, Jim hi5 on that. A professional needs the latest and for a person like me who does documentary and street photography, the speed and accuracy plus not so heavy camera D7000 is the best option.

  • Tom Marin January 7, 2012 02:40 pm

    It seems this internet site publishes press releases from manufacturers such as Nikon without much thought of their own. "Reviews" used to mean someone actually used the equipment and offered an objective perspective on its pluses and minuses. If we wanted to read what Nikon had to say we could go to their marketing copy on the product and find identical verbiage. Pretty disappointing to find such a lack of photo-journalism here. As to the camera, it seems like a very slightly better D3 that only a truly full-time professional photographer would purchase, or someone with a lot of money who doesn't care how much something costs. For the serious amateur it's probably a ridiculous amount of money to pay when you can buy the Nikon D7000 for $1200 that does nearly the same things!

  • Jim January 7, 2012 01:42 pm

    I.m perfectly happy with my D7000, does everything it is supposed to do.

  • Malte January 7, 2012 06:23 am

    2 fps slower then 1D X.... only nativ iso 12800 .. again 1D X is better.

    16 MP... mhm, not impressed. 18-30 MP would be nice for FF imho.

    two DIFFERENT memory cards? what the fuk? yeah i like to buy two different formats of memory cards.. sure. :(

    video.... argh... seems they focused on videographer not photographer.

  • Patrick Niddrie January 7, 2012 05:20 am

    Looks like Nikon hit a home run with this one. They've really made an upgrade seem like a no-brainer for the pros out there. I hope they're able to keep up with demand, despite the tsunamis and floods messing up their factories.

  • Trevon January 7, 2012 04:08 am

    I'll stick to the 1D X

  • ccting January 7, 2012 04:02 am

    Some of my dream features are done in this camera.. ;D

  • Suzanne Bastien January 7, 2012 02:58 am

    Great review, has a ton of things that people would love to have in ONE camera instead of many. 6K?... Man.. that might be a TAD over budget for me.. but we can all have our dream camera right?

    Thanks for the update, I was so excited to read on it.

  • Rick January 7, 2012 01:45 am

    If I were a pro and I shot Nikon, looks like this would be the one to get.

  • matabum January 6, 2012 11:59 pm

    dream camera for concert photographers...!

  • edsalvador January 6, 2012 11:41 pm

    Wow. Can't wait to get one.

  • raghavendra January 6, 2012 05:48 pm

    Each camera has its own good and bad

  • Wanly Lin January 6, 2012 05:44 pm

    Wow! THAT is a camera! Still I can't get over how Canon-like that pentaprism housing looks, reminds me of their old EOS-10D and even the 7D? Great preview by the way :)