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Earlier this week, Nikkei revealed the latest digital camera market trends.
And for camera manufacturers, things are looking dismal.
First, let’s take a look at the market share breakdown:
For Nikon, these numbers are not encouraging. The 2.7% drop in market share suggests the company’s latest big move – its leap into the full-frame mirrorless market – hasn’t held up well against the competition.
In some ways, this might be expected. Nikon is a small company compared to competitors such as Canon and Sony, and this puts a clear cap on its resources for innovation. On the other hand, Nikon has remained a dominant player in the digital camera market for decades.
Which begs the question:
Unfortunately for Nikon and the other camera manufacturers, the bigger problem has little to do with reshuffled market shares, and everything to do with surging smartphone camera technology.
Because, as Nikkei’s report revealed, digital camera unit sales are down 22% from 2017.
This may come as a surprise to some, who see mirrorless cameras representing the future of photography. After all, mirrorless camera innovation is at an all-time high, with Canon and Nikon just recently joining the fray.
But here’s the issue:
As impressive as mirrorless cameras have become, smartphone cameras are still far more attractive – at least for the casual photographer. They’re smaller than the smallest mirrorless body. You always have them with you. And the simple camera interface, bolstered by features such as ‘swipe to change the exposure,’ make smartphone photography an extremely enticing option.
So in the wake of smartphone camera improvements, would-be DSLR and mirrorless photographers are consistently turning to companies like Google and Apple to satisfy their photography needs.
And it’s a trend we’re likely to see into the future.
So now I’d love your input:
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