Introducing the new Sony a7 III – Let’s see what all the fuss is about

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Sony recently released their newest full frame camera, available in April 2018 (at the time of this writing), the Sony a7 III. There’s been a lot of talk about it – let’s take a look at a few hands-on field tests to see what all the fuss is about.

Official video for the Sony a7 III

Check out some of the specs and features of the new Sony a7 III in this official product feature from Sony.

Some of the specs for the Sony a7 III at a glance include:

  • 24-megapixel full-frame sensor
  • 5-axis image stabilization
  • 4K video
  • 693 focus points (same as the more expensive a9)
  • 10 frames per second mechanic shutter
  • 15 stops dynamic range
  • Dual memory card slot
  • Uses new NP-FZ100 battery with an improved life up to 710 shots per charge
  • Touch-screen for focus
  • Ultrafast tracking focus and eye focus

Things missing:

  • No GPS
  • No time-lapse

Sneak peak and predictions


Dave Altizer from Kinotika goes over some of the specs of the Sony a7 III and why you might be excited about this entry-level full frame camera. Coming in at $2000, it has many features of its big siblings the a7R III and a9, without the big hit to your pocketbook.

Early thoughts

In this video from PhotoRec TV, hear why this photographer’s headline for the Sony a7 III is,

“With this camera, there isn’t much to complain about!”

He talks about some of the differences between the Sony a7 III and the a7R  III, as well as the high-end a9. Also, learn about some of the things he’s excited about in regards to this new camera including the longer lasting battery, dual slots, the joystick, USB-C, and touchscreen interface.

Full hands-on review

Finally, in this video go more in-depth with a hands-on review from Sony artisan photographer, Jason Lanier. He puts the camera through its paces testing the autofocus, burst shooting rate, buffer time, and more. This is a really helpful, real-world review that may help you decide if this camera is for you.

If you found that one valuable he’s got another video where he tests Canon lenses on the Sony a7 III with amazing results. And he doesn’t even own a Canon camera body!

What are your thoughts? I don’t know about you, but just watching these videos I was really impressed with its fast focus abilities. This could be a game-changer for sports or wildlife shooters, or even those doing video. Are you ready to give the Sony a7 III a try?

Read more from our Cameras & Equipment category

Darlene Hildebrandt is an educator who teaches aspiring amateurs and hobbyists how to improve their skills through articles on her site Digital Photo Mentor, online photography classes, and travel tours to exotic places like Morocco and India. To help you at whatever level you're at she has two email mini-courses. Sign up for her free beginner OR portrait photography email mini-course here. Or get both, no charge!

  • Sorry but $2000 is a big hit in the pocket book!!!!….. LOL, no fret the price will come down later!!!!

  • pete guaron

    It’s even worse if you have a D810 and you’re lusting after Nik’s D850, like I’m supposed to be doing. That thing costs about $5 grand, not $2. I had the same thought you have – I’ll either wait for the end of model run off sales of D850’s when they launch the D900 or whatever – or maybe give up on Nik and go buy something quite different, instead.

  • Yeah $2000 is quite a bit…. probably will wait till this model is on sale.

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