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The wonderful thing about food photography is that you can easily turn your apartment, home, or garage into a studio. This image was shot for a local ice cream franchise that offers a different spin on the traditional root beer float. The set was constructed on a coffee table with common household items, and was lit with just two lights.
You might be thinking that the featured photo does not look like your normal, every-day root beer float, and you would be right. The ice cream pellets in the float were created by flash freezing ice cream mixed with liquid nitrogen.
Because the ice cream was made up of these small pellets, it melted quickly, leaving little time to get the “money shot”. To solve this problem, I created a stand-in cup that was filled with soda and mini marshmallows. This stand-in allowed me to tweak my lights while the ice cream was safely stored in an ice chest filled with dry ice.
Two pieces of white poster board were used to construct the set. One for the floor and one for the background. The background piece was attached to sections of PVC tubing, which were re-purposed from homemade DIY light panel frames. Small one pound dumbbells were placed on top of the PVC frame to secure it and keep it from moving around.
Whenever you photograph beverages, it is important to backlight them in order to show the transparency of the container and/or liquid. That is what makes soda, iced tea and beer ads look so delicious.
For this shot, I decided to achieve the effect by creating a really tiny pseudo-softbox behind the glass of root beer. I started by cutting a rectangular hole in the back of the poster board. Careful attention was taken to insure that the hole was large enough to cover the entire lower portion of the glass, while still being hidden from the camera’s view.
A small off-camera flash fitted with a radio trigger was then placed behind the background. Since the hole and glass were tall and narrow, the strobe was placed on its side, to match.
Next, a small sheet of frosted stencil paper purchased from a local hobby store was placed in front of the hole, to evenly diffuse the light across the opening. The translucent properties of the paper also created a soft falloff to the background, as if it were being lit from the front instead of the back.
Now that the liquid was backlit, we needed to add a light to illuminate the ice cream. To do this, a large piece of diffusion fabric attached to a PVC frame was placed just out of frame, towards camera left. A strobe light was then placed behind the panel. The diffusion fabric created a large source of illumination, which created a very soft transition from the highlights to the shadows.
Finally, an acrylic mirror was attached to a light stand and placed just out of frame, towards camera right. The mirror reflected and bounced some of the light from the large panel back into the shadows.
The final image was shot using a Canon EF 100mm f/2.8 Macro lens. The camera was set to f/14 at ISO 100.
With a little imagination and ingenuity you too can create professional looking food images on a budget, with minimal equipment. In fact, here are a few cheaper alternatives that could have been used to create the image above:
The wonderful thing about still photography is that your subject is “still”. This means you can use regular household bulbs to light your scene if you do not have the money for strobes. All you have to do is lower and adjust the shutter speed of your camera, since the bulbs do not emit as much light as a strobe or off-camera flash. Experiment with different bulb wattages, or try alternating the amount of bulbs to create different lighting ratios. Just make sure you have the bulbs placed behind some source of diffusion. By diffusing the lights, you will create a single large light source; otherwise, you will create multiple shadows and weird reflections from the various sources of light.
A white bed sheet is an inexpensive and great form of diffusion. You can attach it to a PVC frame or stretch it between two light stands using spring clamps. The sheets are also great for portrait work. Need a GIANT softbox? Try a king size sheet!