Facebook for Photogs - 10 Ways to Generate Business

Facebook for Photogs – 10 Ways to Generate Business


If you’re even remotely interested in making photography more than a hobby, you’ve probably got a Facebook fanpage. If not, get one now! To make your own, just go to a page (try mine!) and on the bottom left of the page, click ‘create a page’ like this:

Once you have this all new page for your photography business, you can start using it to generate business right away!

{Some general tips about FB pages}

Login as a page – When ‘pages’ first started, there wasn’t a way that page owners could get notifications on the activity going on over on their business page the same way they did with their personal account. Now, you can ‘login as a page’ to get notifications, ‘like’ other pages, comment on photos and walls as your page, rather than as yourself. This is excellent for business! In order to login and use FB as your business instead of as your personal account, click “account” in the top right corner and then click ‘use facebook as a page’ like this:

Nice clean URL – When you’re viewing your page, click the ‘edit page’ button in the top-right corner and then click ‘basic information’ to find the place to establish your page’s username and URL. Then, instead of a huge string of numbers, you can direct people to a nice clean URL like mine: facebook.com/ehphoto.

Badge – You can make a badge for your website that people can ‘like’ directly from your site without ever heading to Facebook. You can get this ‘badge’ via the ‘marketing’ area of your page’s settings.

{How I use my Page to generate business}

  1. When you first start your page -and every couple months thereafter- post a link from your personal page over to your professional one. Just to get your friends onboard and keep the snowball rolling.
  2. Share: another way to get your page some exposure is to click the little ‘share’ button on the bottom left of the page (under the ‘people who like this’ area)
  3. Publish status updates from your page about an upcoming session you’re excited about or even something personal. FB is the place for your business to be a real live human –> YOU!
  4. Post regularly about current promotions you’re doing, announcements, or anything that relates to your business. And do it more than once a quarter! The idea is to keep your brand in front of people’s eyes continually. So the next time they think of ‘photographer’, YOU pop up in their head right away!
  5. Post casting calls. I got one of my best weddings so far just by saying “anyone know of a couple planning an off-beat, alternative wedding?” They were so off-beat that they hadn’t even been planning on a photographer until their friend forwarded my FB page to them!
  6. If you publish session sneak peeks, do it from your business page and then tag the person in the photo (if you have access to them via FB). If not, you might be able to privately message a friend of that friend and ask them to tag their friend in the photo. When you do this, the sneak peek will show in all of their friends’ news feeds and -voila!- instant referral to every single one of their friends!
  7. …on that note, if you offer web images to your clients (and you have a signed release), then post them as a gallery on your page! Tag them in the album (if possible) and make sure that your images are branded with your website URL to keep the traffic (and credit) coming back to you.
  8. Login as your business page and then head over to the profile(s) of your recent clients and just leave them a little note to say thank you and that you enjoyed your time together. This will be nice for them and will likely also show up in their friends’ feeds, giving you more exposure. Note: Unfortunately, this will only work if they’re in your personal friends list, or if they have their profile unlocked.
  9. Try an ad campaign. You can make targeted ads for people in your area in just a few clicks! You can have the ad send them to your FB page or straight to your website and you can control how much you spend so it doesn’t get out of control. You can target a specific gender, town, age group, marital status, and many other elements so your ad gets shown to exactly who you consider your target client.
  10. Run a contest for something like a free session for new clients or a print credit for established ones. Have part of the entering process be to ‘share’ your page with their friends.

Facebook is quite possibly the best thing to happen to tech-savvy businesses since the computer itself! Yes, there are downsides like image theft, but when you’re looking to enhance your client base and beef up your bottom line, nothing beats instant access to billions of potential clients all in just a few clicks!

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Elizabeth Halford is a photographer and advertising creative producer in Orlando, FL. She wrote her first article for dPS in 2010. Her most popular one racked up over 100k shares!

Some Older Comments

  • Tody January 30, 2012 06:27 am

    Well its a good article here. I had even started the page and posted thing in before reading this article. Now i have an obligation to post more, to ads and create traffic to the page. Thanks a lot guy.....i think we should get to like each other too so everyone can get to 25likes easily and share one course but get different jobs in our area. and also create our likely clients with an opportunity to get photos done free by the nearest photographer.....Thanks

  • Susie January 27, 2012 07:36 am

    Thanks for all these comments which I'm hoping will help me increase traffic and bring in more business! Special thanks to Peter Young, I'll definitely 'like' your page to follow your promotion ideas.

    I struggle to know how to add the badge to my website - so far when ever I try to add this, it just links to my personal Facebook so have deleted it.

    Here's my Facebook link, please stop by and say hello to me... http://www.facebook.com/susiejphotography

  • Anotherphotographynoob January 24, 2012 09:38 am

    Maybe this would increase likes


  • Penelope Wuerhl August 27, 2011 06:20 pm

    Beautiful! After all Ive done, I find a web site where I easily get useful information concerning my path of study.

  • Ralph July 29, 2011 01:23 am

    I finally found information on this subject in your blog, regards for this post. ;)

  • Peter Young April 22, 2011 02:34 am

    My fiance and I jointly run a photography business and use facebook as our primary marketing tool. Our Website is a kind of secondary thing. We have a strong following and book most of our shoots from contact via facebook. We have a "Contact Form" on our page that we created using EmailMe Form builder which is a very useful tool.

    We constantly plug other businesses with "prop" and "outfit" ideas, who in turn plug our business on their pages. We offer promotions and currently have a contest going that once we reach 1500 likes (we ran our businesses separately until recently...) we will give away a free two photographer shoot - choosing a random fan from the 1500. Once in a while we have a gift card sale as well - offering, for instance, a $200 gift card for the sale price of $160. These we only offer for short periods - a matter of days - as people buy them right up. We have one client who buys a whole year worth of gift cards when we have our sale for herself as well as to give as gifts to friends and family.

    Our images are all watermarked and we run an action to resize images for optimal display on facebook - so only low res, watermarked images appear there. As for facebook owning the rights to the images - they only own the rights to the low res watermarked content, not the original work. Watermarked images aren't very useful to facebook for its own use.

    We have a loyal following of fans who will comment on nearly every new shoot we post, which leads their friends to our images. We tag the images, which generates a feed leading more people to us.

    Facebook is the most brilliant free marketing tool out there - surpassing any paid methods I've seen/used. It has it's down sides as well, but they are far outweighed by the positive results generated/

    www.facebook.com/yfphoto is our page. Feel free to stop by and say hello! :)

    All the best to all you photographers out there who are just climbing onto the facebook bandwagon. It's a great ride! :)

  • Roland April 18, 2011 10:35 pm

    I especially like the comment regarding #10. Running contests and promos. The biggest mistake I find with companies new to the social media scene is making it all about themselves. It's important to ask, "How is my page adding value to my fans' day".

    Offering useful information, tips, chances to win free products or services are a great way to get fans engaged in your facebook fan page.

    Thanks for the tips Elizabeth!

  • Jarrod Whitehead April 13, 2011 04:07 am

    Thanks for his is a great article. I am just now beginning to set up my facebook page and was curious about many aspects and about how to get the clean url. Thanks to those who posted that you need 25 likes for that. Also I am very curious about the contests using facebook likes and shares for people to enter. I noticed Kieron stated that people had they entire pages taken down overnight for violations. Is there a clear cut standard for what is and isn't allowed for promotions?


  • Austin Manny April 10, 2011 12:22 pm

    I just made a Facebook page for my photography business (well, hardly a business :P ) yesterday. One thing I did is because I'm just a student, I set my occupation as photographer and my employer as my photography Page, in hopes that everyone who sees my personal Facebook will see my "employer" and go to my photography Page. :)

  • Yvette April 10, 2011 09:15 am

    @ Andy, thanks for your note. I understand, but I thought I could leave a message as my page on other peoples pages. Guess that's not possible...

  • Andy Mills April 9, 2011 09:13 am

    @Yvette You have to switch back again.

  • Yvette April 9, 2011 03:46 am

    For some reason, when I switch user and us my FB as a page I can not access my personal FB anymore. Also I cannot leave comments on FB pages of my friends.
    Any idea on how to solve this?

  • Yvette April 9, 2011 03:43 am

    For some reason if I switch user and use my FB as a page I can not access my personal FB page any more. Also I can't go to friends pages and leave a comment....
    Do you have any idea how to fix this?

  • Clive Watson April 8, 2011 11:00 pm

    as a photographer...this is a huge issue for me

    For content that is covered by intellectual property rights, like photos and videos ("IP content"), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook ("IP License"). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.

  • Elizabeth Halford April 8, 2011 10:10 pm

    should be in the advertising part of the settings area

  • Ashley April 8, 2011 10:07 pm

    LOVED reading this! Thank you! Only problem...I am trying to locate the Badge you had talked about.....not having any luck! Help anyone? =)

  • Toni Aull April 8, 2011 01:06 pm

    Got one set up-colorblindxs2

  • Diego April 8, 2011 10:28 am

    Should we worry about "private settings"? I'm not afraid of publishing work on sites like flickr, but I kind of freaked when someone told me that Facebook owns the rights of every photo you upload there. Maybe I'm overreacting. Right?

  • Kieron Nolan April 8, 2011 09:58 am

    Just a caution for anyone wanting to run competitions or promotions using their Facebook page - make sure you read Facebook's guidelines on promotions:
    I know of people who have had their pages removed overnight with no warning, losing thousands of fans all in one hit!

  • Angela April 8, 2011 09:44 am

    Oh, and if you have a regular blog, upload a teaser photo with a link to your own website to generate more traffic to it...that way you're getting a double hit with both facebook AND your website

  • Angela April 8, 2011 09:42 am

    Facebook has been one of the BEST things to happen to my business, and any photographer without it is wasting the most brilliant free marketing tool available!
    A good tip is to post no more than once a day, otherwise people will get sick of seeing you pop up several times in their news feed and are likely to delete you. So make your one post count!
    Something else I love to do is tag relevant businesses with a little promo for their stock, which then shows up on their FB page wall and can be instantly seen by their "fans". For eg, if you specialise in children's photography, tag a local children's store with a status update to say "if you like the idea of dressing your child in something unique for their portrait session, check out ***** for their gorgeous ideas!"
    To tag other businesses in your status update, just put an @ in front of the page name and it will pop up.


  • Andy Mills April 8, 2011 08:50 am

    @Kevin, you could always create a group instead of a page, which would allow you to control who joins, etc. But you do lose the SEO advantages of a "page" (pages are crawled by google, etc., groups are not.)

  • natalia @ full circle images April 8, 2011 06:09 am

    @ kevin: in regards to pictures being stolen off your page, what I've started doing is only posting pictures that are not for sale or that I don't mind having spread around. for example, I'll post pictures of the behind the scenes before a shoot, or people pictures from an art show I did...
    but then when I want to show off new finished work, I post a link to my flickr account. flickr gives the option to turn off the right click menu on a photo and save it, so their only option if they want to steal it is really to do a print screen, which can be done from any website and gives a very low-res image.

    it's just an added bit of control over my finished copyrighted photos.... :)

  • Elizabeth Halford April 8, 2011 05:28 am

    @Carolyn: yea you're right, that's an issue and I don't know why. I have been looking for an answer to that one!

  • Carolyn Chentnik April 8, 2011 04:37 am

    Is there a way to tell how many other fan pages like your page? I only see individuals.

    My FB Page

  • Kevin April 8, 2011 04:11 am

    The one downside to a "page" vs. a profile is that a page is open to anyone that feels like pressing the like button. You have no control over who joins and who looks through your pictures.

    For some people that may not be a big deal, but with the all new and very easy one-click access to download pictures, I like to have a little more security and have since created a profile page for my photography.

  • Life with Kaishon April 8, 2011 03:29 am

    This post was incredibly helpful! Thank you so much for this compilation of simple and useful tips!

  • Erik April 8, 2011 01:59 am


    Great article - Facebook is an amazing tool for Social media marketing. I started a Facebook Fan Page last August and have posted a new image every day since (with only a few exceptions). I am finding the new analytical tools particularly useful.


    Regards, Erik

  • mina April 8, 2011 01:49 am

    Facebook is a great way to promote. There's just one concern I have and that is that people can download my images. Does anyone know of a way to restrict that? Otherwise I'll need to watermark everything, which detracts from the image and takes even more time that I don't have.

  • Priscilla April 8, 2011 01:39 am

    Thank uuu! Just the info I needed esp the whole 25likes before naming bc the help section on fb was killing me. I see the light now!

  • Andy Mills April 8, 2011 01:28 am

    All good tips as usual. The only thing I'd add is that IIRC you can only have a name in the URL, rather than the randomness, once you have 25 (I think, it's been a while since I set mine up) or more "likes".

  • Claire Aydt April 8, 2011 01:27 am

    Thanks Elizabeth and Jamie! I was thinking about a contest, but wanted to make it fun- like a voting thing. There is a local business here that had people vote on pictures of wedding couples to win a photo booth for their wedding.

  • Garry April 8, 2011 01:22 am

    Just a quick point: you need 25 "likes" before you can name your page. Apart from that, good stuff.

    I'd also look at how you can expand FB so you can have content from your own site appearing as part of the content from a link from the wall, info, events etc. that sit on the lef.t I use it for special offers for example that feeds off a database on my own site

  • Kiran @ KiranTarun.com April 8, 2011 01:03 am

    Great facebook tips, thanks for sharing :)

  • Elizabeth Halford April 8, 2011 12:53 am

    @Jamie excellent tip thank you!

  • Jamie April 8, 2011 12:41 am

    YES! Facebook is by far the best marketing tool I've ever used.

    The best secret for bloggers, though, is to use the WordPress plugin "Facebook Comments for WordPress." People are more likely to comment using them because they are comfortable with facebook, and then it gets posted to their wall with a link to your site.

    For example, if someone comments "These are the most beautiful wedding photos I've ever seen!!!!" in the facebook comments, it gets posted to their wall with a link to your post, and then all their friends want to see what they are talking about and also clicked over.

    I can attribute at least one wedding booking to this for sure (they said that's how they found me) and I doubled my website traffic in one month using it. You can see the details about how I did it in my post here: http://www.themoderntog.com/how-i-doubled-my-website-traffic-using-facebook-comments

    The only bummer is that the plugin is a bit finicky and doesn't always work as smoothly as I like, but I'm willing to live with the downsides to get the benefits. :)

    Happy Facebooking!

  • Joerg Knoerchen April 8, 2011 12:25 am


    Great article...!

    Just to let you know to use the "Nice clean URL" you need at least 25 people who already like your page!