Dream of Making Money as a Photographer?

Dream of Making Money as a Photographer?


Going Pro_3d book 400.jpg80% of dPS readers dream of ‘Going Pro’ as photographers.Today We’re releasing a new Kit to help you do just that!

Over the last year at dPS I’ve noticed a big shift in the questions I’m asked as editor of dPS.

In the early days the questions largely centred around photographic techniques – these days they are increasingly about how to turn a passion for photography into an income stream. Questions like:

  • How do I sell my images?
  • Where can I find work as a photographer?
  • How much should I charge for my images?
  • How do I get word out about my new photography business?

In a recent poll on dPS over 80% of readers indicated that they dream of making money from their photography. Interestingly another 10% said they already were (a rise on last time we asked).

That’s why I’ve worked with two photography pros to put together a comprehensive kit to Going Pro. It includes 3 helpful resources:

  1. Going Pro: How To Make Money From Your Photography—91 pages of first-hand experience to help you sell your images the way you want, by experienced magazine photo editor Kelly Kingman.
  2. 4 Audio downloads (2 hours in total) of interviews with photography experts Susannah Conway, Charles Borst, Suzanne Sease, and Christina Villaflors. Listen and learn!
  3. Getting Published in Photography Magazines, a 28-page practical primer on getting your photos published, by freelance photographer Mitchell Kanashkevich.

This kit isn’t just for those wanting to make a full time living from photography – it’s also perfect for those just looking to supplement their income with some part time work or in fact even for anyone just wanting to get their photography ‘out there’ and seen by more people.

The kit is packed with high value material and sells for $49.99 USD – an investment could pay for itself many times over on your first sale. It explains:

  • The key pro photography business models
  • The secrets to setting yourself up for success
  • Advice on choosing markets, presenting your work, and building relationships
  • Insider insights from industry stalwarts
  • An extensive resource toolkit that will provide value for years to come
  • Case studies, practical templates, tips and pro secrets

Here’s a screenshot of the table of contents for the ‘Going Pro’ eBook part of the kit.


It’s practical, actionable, and thorough. And it can be yours, now, for $49.99

For full details, see the Going Pro page or buy it directly by clicking the ‘download the kit’ button below.

Download it Now - Going Pro Kit2.jpeg

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Darren Rowse is the editor and founder of Digital Photography School and SnapnDeals. He lives in Melbourne Australia and is also the editor of the ProBlogger Blog Tips. Follow him on Instagram, on Twitter at @digitalPS or on Google+.

Some Older Comments

  • Manis Shrestha July 26, 2011 07:58 pm

    I want the new techniques to learn about the photography mostly focused in fashion photography.

  • Alfonso July 22, 2011 04:29 am

    The book (Going PRO) is in Spanish version? Thanks!

  • Vishal July 21, 2011 05:51 am

    Hi all,

    I would surely love to get a copy of this book.

    Hope to receive comments from all of you on my work till now



  • TSchulz July 20, 2011 11:58 am

    I also had trouble ordering with a credit card. It would only accept PayPal. That's really disappointing as my credit card would have paid me back a percentage on my purchase that I've now lost. :-(

  • Dave July 19, 2011 03:37 pm

    I'm having trouble paying by credit card. The pop-up only allows for Paypal option. Any advice? Would love to take advantage of the discounted price...

    Thank you.

  • Nikki Thomas July 19, 2011 03:31 pm

    Just bought it finally, and my the program shut down. I lost the key to download. Does anyone know how to get back?


  • fon July 19, 2011 11:44 am

    I am retired and really just keep photography as a hobby. I travel quite a lot, photography is what I enjoy doing. the only possibility there are group tour group who wish to hire a photographer to tag along their trip and pay for expenses to photograph their activities.

  • saad July 19, 2011 02:03 am

    it is nice to see that , i have been started my new site two days ago.what about it .is it nice ?
    tell me plz

  • Hira July 16, 2011 07:26 pm


    I am living in pakistan. and paypal service is not available with pak. Any other option you suggest to buy this book :(

  • TSchulz July 14, 2011 08:56 am

    My family and I are leaving tomorrow morning through the weekend so I won't have time to dig into it until Monday. Is the promo through this week only?

  • Betty July 14, 2011 03:28 am

    I would prefer a hardcopy book if it's available. Thanks.

  • Johnn Fenn July 13, 2011 04:09 pm

    Is this down-load appropriate for UK photographers, or is it very US specific?

  • Christine July 13, 2011 12:17 pm

    I nearly bought this until I realised at the last minute that it's not available in hardcopy. I personally prefer to read hardcopy books ... will it be available?

  • Singralli Seena July 13, 2011 06:09 am

    Constantine, your questions are valid but there is always a first step for the ones with real passion.
    Market will sort out the riffraff from the real pros. Friends and family that buy bad photography have their desires covered, they didn't need to spend an arm and a leg for quality work, and who are we to say what they are happy with is not good photography.
    One can sell crap only for a limited time, market soon sorts out the weed.
    Having said that, again, this is a good first step. A law text book doesn't make a good lawyer, I think its silly to vent out frustrations against bad lawyers to the author of that book :)

    Joe Bodego has a valid point, it depends on the situation. I have seen some really bad photographers in small towns, they get away with a lifetime of bad photography because they can. Some really good photographers in denser areas either cant market themselves enough , they would have done a far superior job. One opportunity, one fluke stroke of luck, one spark to kindle.. This book I imagine should be able to help get started!

  • Johnny July 13, 2011 05:05 am

    is it sold as a book hard copy or just as a down load ?

  • Johnny L July 13, 2011 05:01 am

    Can I get this in a book form and not a down load ? I would like to have it but not as a download .

  • Stacy July 13, 2011 04:38 am

    I'd love to have this in a hard copy. The fact that it's an ebook is probably the only thing stopping me from buying.

  • Don July 13, 2011 02:33 am

    Im trying to purchase the book but it keeps asking for a pass code

  • Justin James July 13, 2011 02:17 am

    I would to love this as a actual book. do you offer this as a book or just an ebook?

  • mohammed July 13, 2011 02:13 am

    how can i get this kit as hard copy ?

    don't want to download it

  • 3rddesign July 1, 2011 11:38 pm

    I would love to have this book. Of course, I want my new hobby to earn income.

  • magda June 30, 2011 04:56 pm

    I love the book (both of them actually). Interviews are also really cool, but I think that Kelly typing on her computer during the interviews (which you just can't help but hear) is a bit unprofessional....

  • Darren Rowse June 30, 2011 09:48 am

    Brett - this kit was written by two authors, Kelly is from the US and Mitchell is an Aussie working out of Asia. It was edited by our Australian editorial team.

    We always try to produce non geo-specific resources so I think you'll find it relevant.

  • Darren Rowse June 30, 2011 09:47 am

    thanks Tittan - hope you find the rest helpful too!

  • Joe Bodego June 29, 2011 02:20 am

    It's almost impossible to get hired as a photographer mush less sell your photos. Lets face it, if you;re looking for a photo of say a girl with a guitar, 99% of people would go to google and it would be there for you to download for free. No one is going to go looking to spend money for anything they can get for free so you might as well be prepared to wait a long long time for someone to come knocking on your photography door. Weddings are the obvious choice but the average person dreaming to become a photographer, is ill prepared to do so, chances are he has 2 lens max, one that comes with a camera and some other lens that is a leftover from some other photography situation.

    The way I have done it is really a fluke, I am a web designer with a wide range of clients that sell everything from Cosmetics online, to foundations with annual and quarterly banquets, to sports organizations. It was through these clients that I saw and got the opportunity to get paid for my photography. For example my client so sells cosmetics online, I photographed every piece of the 80 products she has online. Another client runs a sports academy, I have shot many of his sporting events like basketball, volleyball and soccer matches. Another client runs a foundation with a yearly and quarterly banquet, guess who the photographer is? yours truly.

    One must be prepared before even wanting to get paid for your photos, who would want to buy your out of focus and poorly framed photographs? not me. I remember my first gig for my sports client, I had a D80 and a 70-300 VRII lens, the photos were just passable to me but my client loved them. I realize that I had to really invest in LENS!! Yes LENS. You need 4 lens in your arsenal before you expect to get paid. I am a Nikon guy so here are my lens arsenal
    (1) Ultra Wide: 16-35 mm F4
    (2) Zoom: 70-200 VRII 2.8
    (3) Prime: The new Nikkor AF-S 50mm f1.8G or the Nikkor AF-S 85mm f1.4G
    (4) Micro:Nikkor AF-S VR II 105mm f/2.8 Micro IF-ED

    Also invest in a flash that allows you to adjust the flash power and a damn good tripod.
    All in all making money for your photos always comes with a situation, if you are an electrician, mechanic, plummer etc. offer your services, these are all situations that need photos, we just don't realize it. For example I am six foot tall 225 pounds, so on the weekends I do security at the nightclubs thus affording me to buy my photography equipment The answer is not in some book but in your situation.

  • Tittan Kittelsaa June 29, 2011 12:09 am

    As a freelance photographer connected with one of the major studios in Norway, this ebook was right on target. I wish to evolve, to make (mor of my) money from photography, and within four years only do photography for a living.
    With the ebook, I'm able to streamline my progress without making all those wrong turns.

    Great job (so far. I'm on page 9 now...) and good timing, as usual!


  • Constantine June 28, 2011 10:57 pm

    I am a hobbyist photographer. Have never even tried to sell a single photo. Would I like to one day. Perhaps. However, I see the photos of the professionals I admire, and I see how much more I have to work and practice before my photographs become "pro-quality". With all honesty I am not sure what to think about a book like that... It certainly will help some truly talented but, perhaps, market-shy photographers to get started. However, could it be just another "make money quick" illusion for everyone else? It is a fact that making real money selling photos is very very difficult, the business is extremely competitive, with lots of very talented - real - professionals out there. Today, it is practically impossible to get into stock photography market (if you didn't jump into it 6-8 years ago. Another illusion of many beginners/hobbyists...) I know several real professional photographers who make a living selling photos. Becoming a professional is not as easy as trading your point-and-shoot for an SLR and following certain guidelines, which millions of people seem to do these days - unfortunately, skipping one important step - learning to take good photos. I come across such examples all the time. A young housewife recently posted a question in a photography workshop forum: she had discovered passion for photography and was now seeking advice on which SLR to buy. A week later she informed the forum that she had bought a Cannon Rebel 500D. A few days later she asked how much she should charge for photo sessions since she was now starting her business taking pictures of kids and families. Her profile contained a link to the portfolio - with very mediocre, ordinary snapshots, most made with the same typical mistakes: children shot from above - always looking up at the camera, "bulls-eye" composition with subjects always in the center of the frame, cluttered distracting backgrounds, bad lighting, no proper post-processing, etc. However, her ignorance was her blessing: she was selling her lousy pictures to friends and neighbors who couldn't tell bad photography from good photography. And many people do that. Most of them, of course, only make pocket change from this, but it is not what concerns me. What is sad is that we hear stories of customers getting burnt - all the time. A friend of mine just recently hired a "professional" photographer to shoot a birthday party for her twins. The "pro" charged an arm and a leg. The photographs were horrible - with the same old flaws I listed above. Clearly, it was a self-proclaimed professional. Of course, the customers should do their research, and at the end of the day they have themselves to blame for hiring an amateur.

    There are many excellent, useful books and sites on photography out there. This site is one of the great resources for beginners, and I am a big fan. However, my concern is that every "how to" book conveys one misleading implication: read this and you can become a pro! I don't think so... it takes a lot more. Please don't get me wrong, I don't mind people making money off their hobby. That's great if they ca do that - without fooling others. I am only saying that becoming a pro in photography takes the same as becoming a pro in any other type of craft: god-given talent, passion, and a great deal of practice. Buying an SLR and reading a quick "how-to" guide is not enough... The reality today is that there are too many well-meaning photo-charlatans offering expensive services - simply because they don't know how unskilled they are... Sorry for the long rant, folks. Just my thoughts on it...

  • Abhay Patny June 28, 2011 09:39 pm

    Seems interesting.

    can we have a sample content of the book

  • Brett Lewis June 28, 2011 06:43 pm

    Is this book very USA-centric?

    I'm in South Africa and there are a lot of aspiring pro's of late.

    Do you think this will benefit them too?

  • Michelle H June 28, 2011 10:44 am

    This book sounds exactly like what I need. I'm a sports photographer though, is the information in here still going to be useful, or is it geared more towards portrait/landscape/other photographers?

  • Rhonda June 28, 2011 09:56 am

    Thanks Darren, I downloaded this book earlier today and tore right through it. The information was broken down into a logical path that made it simple for me to make a plan aligned with my interest and style. I was so motivated I updated my website. Now on the the next item on my new list.


  • Darren Rowse June 28, 2011 09:18 am

    ScottC - sorry if it didn't come across in this post but this isn't just for those wanting to be full time photographers - but anyone wanting to make money (full time or part time) from their photography.

  • Darren Rowse June 28, 2011 09:17 am

    The aSTIG - that's our definition or at least who we wrote this for. Certainly not just for full time photographers but for anyone looking to make some money (full time, part time or occasional.

  • GradyPhilpott June 28, 2011 06:44 am

    No way!

    I wouldn't sell a photo for any price.

    If you want a copy, just ask. I'll even get it printed for you.

  • THE aSTIG @ CustomPinoyRides.com June 28, 2011 05:37 am

    Nice to hear someone is writing about this in a book now. This should be very useful.

    I do car photography for my website http://CustomPinoyRides.com.

    It started off as a hobby, as I like cars, and I like shooting them. It also became an avenue for me to post my photos to see how my skills progressed through time. I just went to various events and posted my shots on the site.

    Soon enough, car tuning companies started approaching me saying they'll sponsor me to post more of their stuff. I told them it's just a hobby, but they said I better take it seriously because they'll pay me for it! And so here I am today. Oh and I also put some Google ads on the side as additional income. But people here in the Philippines say my site is one which is well supported, as my sponsors are the best in the local car tuning industry.

    I still wouldn't call myself a pro, as I think I still need to improve my skills further to get to that level. But if your definition of pro is someone who gets paid to shoot stuff, then I think I qualify. Though I think the way I earn is more of on marketing and promoting other people rather than getting paid for the actual photos.

  • ScottC June 28, 2011 03:50 am

    I wouldn't mind makng a few bucks on the side, perhaps with stock photography and this book maay cover areas like that, but I don't ever see myself going "pro". Lacking the skills for sure, but I enjoy this as a hobby. Kind of like the mechanic who has the worst car around, doing it for a living may take the fun out of it.


  • John Davenport June 28, 2011 01:35 am

    I'm personally just starting out into photography as a hobby, sure some day I'd hope to make money from the sale of images, but for the most part I think I'm too young in the field to really even get any solid footing. I may buy this book just for the sake of having it down the line if and when I do decide to make a move to more solid photography earning potential.

  • Erik Kerstenbeck June 28, 2011 01:27 am


    This is just the type of book I am looking for. I have been in business now for just over a year and have had some success marketing my work, have on going exhibits in Restaraunst and two Corporate locations in Southern Califronia, receive bookings for Family/Environmental shoots etc, but most of this strategy is based on advice from Colleagues, some common sense and a lot of hard work. It would be interesting to see what DPS has compiled. Based on the quality of the website and great content, I am anxious to read this book.

    In the meantime, more Facebook, Twitter, Blog and Website updates - my daily chore!

    http://kerstenbeckphotoart.wordpress.com/2011/06/25/1976/ (From my newest Missions of SoCal Series)