Canon Powershot S95 Released

Canon Powershot S95 Released

I’ve decided that, rather than post six press releases, as I know you LOVE press releases, to post the Canon PowerShot S95 press release below as I think it’s an amazing little compact, and to link you up to all the other should you like to read about the new batch of tech that Canon have just announced.

The most exciting product in this quiver of technology is the new Canon Powershot S95. There was much love shown for the S90 and as a result, they’ve built on that and here’s the new little beast.

Pocket power for the serious photographer – Canon launches the new PowerShot S95

United Kingdom, Republic of Ireland, 19th August 2010 – Canon today unveils the latest model in its successful PowerShot S-series with the launch of the new PowerShot S95 – an advanced, compact digital camera for photographers looking for outstanding low light performance and manual control in a pocket-sized body. Succeeding the highly-acclaimed PowerShot S90, the new model offers improved handling, greater levels of manual control, HD movie capabilities, the HS System and Hybrid IS – providing a powerful feature set capable of superb image quality in all shooting conditions.

Building on the S-series’ core principle of offering advanced manual control and low light performance in a compact body, the new PowerShot S95 takes the range to new heights, with features designed for users who demand maximum control and premium image quality in all conditions. The popular lens Control Ring, introduced with the PowerShot S90, has been improved with greater levels of flexibility, while a bright, f/2.0 lens and Canon’s HS System provide an even more powerful basis for low light and creative photography. The PowerShot S95 is also the first-ever Canon compact to feature Hybrid IS technology, providing improved image stabilization for macro photography.

Improving on both the size and handling of its predecessor, the PowerShot S95 features an even slimmer body at just 29.5 mm thick CIPA Compliant, an improved multi-control dial and the same external coating used on the EOS 7D to improve slip-resistance and grip. Also designed to fit seamlessly into a photographer’s existing workflow, the camera offers RAW format shooting and support for Canon’s Digital Photo Professional (DPP) software.

Shoot in darker situations with f/2.0 aperture and the HS System
The PowerShot S95 includes Canon’s HS System – a combination of a high-sensitivity 10.0 Megapixel CCD sensor and powerful DIGIC 4 processing, which provides exceptional low light performance; even better than that of its predecessor.

The HS System enables the camera to support a maximum ISO of 3200 at full resolution and works to reduce the occurrence of noise at all ISO speeds for high quality images. Users can also set their own parameters in Auto ISO mode, with the ability to limit the maximum ISO speed they want to employ during shooting.

Using Low Light mode, the camera can also achieve an extended ISO range from ISO 320 to ISO 12800, capturing images at 2.5MP resolution. Manual control of ISO settings and white balance in Low Light mode also provide greater control over shots taken in darker conditions, allowing users to accurately capture the ambience of a dimly-lit environment exactly as they see it. Low Light mode also enables higher speed shooting, capturing up to 3.9 shots per second so a moment is never missed.

As well as providing the ability to shoot without the flash and still achieve correctly-exposed shots, the PowerShot S95’s high-sensitivity sensor offers a greater dynamic range compared to conventional sensor types. Tonal range representation is improved as a result, allowing natural looking pictures to be captured in all conditions. A bright, f/2.0 genuine Canon lens perfectly complements the HS System, allowing more light into the camera and providing greater ability to use faster shutter speeds and freeze the motion of moving subjects.

Genuine Canon lens with Hybrid IS
The PowerShot S95’s 28mm wide-angle lens features 3.8x optical zoom, allowing users to get closer to distant subjects during shooting. The camera benefits from Canon’s extensive heritage in lens design, having been developed using the same processes and high-quality standards employed to manufacture Canon’s EF lenses, ensuring sharp, high resolution images with every shot.

Canon’s acclaimed optical Image Stabilizer (IS) counteracts camera shake – reducing blur and enabling users to capture shots in darker conditions and shoot at a shutter speed approximately 4-stops slower than would otherwise be necessary to achieve a blur-free shot. Hybrid IS also prevents image blur during close-up shooting, counteracting angular and shift shake that becomes more pronounced during macro photography.

Unparalleled control
The PowerShot S95’s unique and enhanced lens Control Ring enables the adjustment of various shooting settings such as ISO (in 1/3 stop increments), shutter speed, aperture, focus and exposure compensation – providing a satisfying and tactile experience. Offering even higher levels of customisation, the PowerShot S95 features a custom setting that allows the user to pre-set the function of both the lens
Control Ring and the rear Multi-Control Dial in various shooting modes. A dedicated shortcut button can also be configured to provide instant access to pre-selected functions, offering the photographer easy access to settings during shooting.

To track subjects that are in motion, or to help achieve a creative composition, a new Tracking AF mode offers the ability to select objects from the centre of the frame and track them if they move, or if the frame is recomposed.

The handling of the Multi-Control Dial has also been redesigned following feedback from owners of the preceding model. The dial now features a more pronounced ‘click’ mechanism, preventing any unintentional changes to settings. Furthermore, the positioning of the ‘Ring Func.’ and ‘On/Off’ buttons has been revised, providing greater all-round operation in everyday use.

A 7.5 cm (3.0”) 461k-dot PureColor II G LCD screen features a tempered glass outer layer, offering enhanced strength, high contrast and a wide viewing angle that offers greater visibility even when shooting in bright conditions. A new RGB histogram available in playback also allows photographers to instantly check the exposure of a shot in detail.

HD movies with stereo sound
The PowerShot S95 features 720p HD 24fps movie recording with stereo sound. The inclusion of Miniature Effect in movies also adds a completely new dimension to video footage – shooting at a slower frame rate for dramatic and compelling time-lapse-style videos which appear of model scale. An integrated HDMI port with CEC compatibility makes it simple for video and stills to be viewed and controlled directly using a compatible HDTV and remote control.

Capture scenes as you see them
A High Dynamic Range shooting mode allows the capture of high contrast scenes closer to how they appear to the human eye. Exceeding the limitations of conventional cameras, the PowerShot S95 takes three different exposures of the same scene Tripod required for High Dynamic Range shooting before analysing and combining shots to create a single image in-camera. The result is an image that captures highlight and shadow detail closer to how the photographer sees it.

Instant, creative results
The PowerShot S95 includes a range of shooting modes to match the desired level of control or the photographer’s skill. In addition to the flexibility of Full Manual control and semi-automatic Aperture priority (Av), Shutter priority (Tv) and Programme AE modes, the PowerShot S95 also features Smart Auto for those who simply want to capture great shots instantly.

Scene Detection Technology within Smart Auto helps to provide the best results in all conditions, intelligently detecting the scene and selecting the optimum settings from 28 variables. Hints & Tips messages within the UI also make everyday operation as simple as possible, intelligently guiding users through the camera’s menu and offering a short explanation of each feature before it is selected.

Smart Flash Exposure controls flash levels according to shooting conditions, providing the right amount of flash to ensure perfectly exposed shots in all situations, from darker rooms to bright sunlight. The PowerShot S95 also offers Multi-Aspect shooting, with 3:2, 4:3, 1:1, 16:9 and 4:5 formats supported. Allowing photographers to shoot according to their subject or the intended use of the image, Multi-Aspect shooting provides the ability to choose which composition and result they want to capture as the image is taken, without the need for post-processing.

Easy, wireless content transfers are supported by Eye-Fi connected functions, allowing remote uploads to image sharing websites such as CANON iMAGE GATEWAY. The camera features a dedicated Eye-Fi section within the User Interface, and disables the auto power-down function when the Eye-Fi card transmits data – allowing the easy transfer of content without interruption This product is not guaranteed to support Eye-Fi card functions (including wireless transfer). In case of an issue with an Eye-Fi card, please check with the card manufacturer.
Also note that approval is required to use Eye-Fi cards in many countries or regions. Without approval, use of the card is not permitted. If it is unclear whether the card has been approved for use in the area, please check with the card manufacturer..

Providing excellent all-round image quality and excelling in low light, the
PowerShot S95 offers an extensive feature set designed to deliver outstanding performance. Built for those who want the perfect combination of portability, power and control, it’s the ultimate pocket-camera for the even the most advanced photographer.

Share stories with CANON iMAGE GATEWAY
Owners of the PowerShot S95 can join the CANON iMAGE GATEWAY, an online facility for sharing photos and video. Photographers can take advantage of up to 2GB of personal storage capacity, creating enough room for hundreds of high-quality images. Mobile browsing is also supported, making it easy for friends and family to view photos on the move.

Canon PowerShot S95 – key features:

* HS System & f/2 lens
* High-sensitivity 10 MP CCD
* 28mm wide, 3.8x zoom lens, Hybrid IS
* Lens Control Ring, Full Manual & RAW
* 7.5 cm (3.0″) PureColor II G LCD
* HD movies, HDMI
* High Dynamic Range mode
* Smart Auto
* Multi-Aspect Shooting
* Optional Waterproof Case

Pricing and Availability
The PowerShot S95 is available from August 2010, priced at £399.00/€479.00 RRP inc. VAT.

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Sime (aka #gtvone) is the customer support manager for dPS, and lead blogger in our Cameras and Gear Blog. He's a Melbourne based photographer, and please feel free to follow him on Twitter and Instagram.

Some Older Comments

  • Leanne August 24, 2010 11:57 pm

    considering the given specs which is the best to use during concerts or similar situations? :)

  • sopon supamangmee August 22, 2010 05:24 am

    I am pre-ordering this baby. I wonder how well the HDR mode will work. I have been playing with the S90 for awhile, and wanting to get one. The S95 is really coming at the right time. I will be able to use this camera when my big boy isn't allow or too heavy to carry (like hiking). Excited!

  • Jan August 22, 2010 05:07 am

    I have the S90 and also the 450D.

    I love the S90 since it is very pocketable, make great pics (also RAW!) and good high ISO performances for a compact. Up to ISO 800 is usable for bigger pics when shooting in RAW. ISO 1600 is for emergency realy due to the noise, but for small prints is it fine.

    I come from a Fuji F30 which I loved the past 4 years because of its high ISO performances but it had its quirks

    Ergonomics aren't that well, but that is the price you pay for the pocketable size. I have big hands but the S90 never slipped out of my hand.

    Forget about fast shooting etc. That is plain slow. I think it is almost 1 photo / sec.

  • Reg August 21, 2010 01:54 am

    Looks great. I was tempted by the S90, but didn't like the handling mainly due to the slippery surface; it felt like a bar of soap. Seems that's improved. I've got an Ricoh GR Digital II too, which has fantastic handling for a compact.

  • Jakob August 20, 2010 10:22 pm


    Sure did own it. Low light ability was pretty poor, even for a p&s sensor. And not a big fan of the form factor - I have big hands and the S90 is just too tiny. I went with a Pany GF1 which is exactly what I was looking for.

  • Martin Soler HDR Photos August 20, 2010 03:52 pm

    Am quite interested as a point and shoot camera when the dslr is too heavy.

  • Lillian August 20, 2010 01:24 pm

    I would have expected them to increase the zoom factor from the measly 3.8 It certaily needs improvement!

  • Chris August 20, 2010 11:06 am

    HHmm, I will have to watch to see if the price drops on the S90. I wanted this little guy for awhile but couldn't justify the price point.

  • Mike Keliher August 20, 2010 08:56 am

    Slightly off-topic: About a week ago, my wife and I bought a Canon PowerShot SD1400 as a more travel-ready complement to our Canon 40D. So far, I love the little thing. There are a couple of small hiccups -- like one of the portrait presets turns everyone's skin a strange yellowish-orange color -- but for the most part, it rocks. I've always liked Canon products (we also own a Canon HV20 video camera), and this one does not disappoint.

  • Dido August 20, 2010 08:51 am

    More expensive than a LX5 !
    F2 is great but 24mm equivalent would be better for street photography.
    The better point than the panny is the pocket size.

  • Chris August 20, 2010 04:39 am

    I made a sock-case for my s90 and it fits into my somewhat tight jean pockets just fine.

    I'm only disappointed because I like what Panasonic has done with the LX3 to LX5 jump and, considering it's been almost a year since the S90 and I didn't even see rumors of this, I was hoping for more of an upgrade when I clicked the link this morning.

  • Sime August 20, 2010 02:48 am

    Zack - I thought the burst speed was pretty amazing too, just make sure you read the fine print - quality of those shots might not be what you're expecting...

    Jakopz - Did you actually own an S90? What didn't you like about it?


  • Zack Jones August 20, 2010 02:46 am

    This looks pretty interesting -- I've been looking at the S90 but even more interesting to me is the just announced PowerShot SD 4500 IS. It has, depending on source, either a 8.4 or 8.8 FPS burst rate. That burst rate is faster than my 7D and ID Mark II for that matter.

    For those of you that have the S90 will it easily fit in your pocket?

  • jakopz August 20, 2010 02:01 am

    I wasn't a big fan of the S90 to begin with and this isn't enough of an upgrade to warrant a revisit.

  • Robert August 20, 2010 01:16 am

    @Chris - Agreed. Ill stick with my S90(love that little guy) but the S95 still is an attractive camera. In all honesty, would you want the next one to come to be THAT big of a jump to warrant an upgrade? Im kind of glad that its not that big of a jump.

  • Chris August 20, 2010 01:04 am

    Ok, definitely not even close to enough of an upgrade for me to replace my S90.