4 Tips for Building a Photography Portfolio and Business

4 Tips for Building a Photography Portfolio and Business

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dps-Building a Photography Portfolio and Business

For some of us, a photography business springs from a hobby and grows into a paid endeavor, and so we feel it just landed in our laps. To others, it was more of a dream that was kept close and dear and planned to make a reality for a long time. For others, doors of opportunity open at the right time and place, and they’ve grabbed it.

Regardless of how your photography business has come about, for your business to take shape and grow, there are necessary steps to take. These steps require many initiatives and work and do not depend on luck or open doors of opportunity.

Let me share with you a few tips for building a photography portfolio and business. This article is of benefit if you are building your business from scratch or have been in operation but have relocated, requiring you to start afresh in a new location.

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1. Build a Strong Portfolio

Now, don’t get me wrong – I don’t expect that you have a massive pile of photoshoots under your belt in the beginning (although that would be great.) All you need is a handful of carefully curated photos for your portfolio. If you have any images from practices or hobby shoots, choose your very best images. The best of the best, even if you only end up with a handful. If you are brave enough to do so, choose one genre and focus on that!

Usually the more niched, the stronger the portfolio.

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2. Call for Models

If you don’t have any images to use or you feel your images are not good enough yet, plan a model call-out. Shoot new images that are more focused and consistent – your portfolio benefits from more consistent images. The goal down the line is that you are the one people think of when they need a photo shoot of a particular type.

You’re the expert in that field, and therefore you can also command decent prices. Having this in mind at the very start of your portfolio-building helps you streamline your model call plans in regards to age group, style, outfits location, and set-up. Branding is vital, especially at this stage. One could go as far as saying branding is everything.

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You have two choices for model calls:

1. You can ask friends or friends of friends. You can do a public call on your social media platforms. If going the friends’ route, you may decide not to charge as you may feel they are doing you a favor. That is your call. However, money doesn’t grow on trees in business. Money comes from clients or investors who want a return on their investment.

Therefore, don’t be quick to offer your services for free, especially if you want to start charging decent fees or market rate. It’s hard for a potential paying client to start paying good money after initially being offered a freebie.

2. There are other options far better than offering freebies. You can do a barter of some sort. Think of something that either party finds beneficial with relatively equal values. You can also charge a fair rate for portfolio building that is lower than the market rate. You can offer the session at no charge in exchange for the model call but sell the prints. That way it’s not a total freebie.

Right off the bat, learn to accept money from clients without feeling guilty or feeling that you don’t deserve it. Also, don’t be embarrassed about it!

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3. Have a Web Presence

Nowadays, if you are not on the web, you are not on the map. You don’t need a super-fancy website either if you feel that is out of reach at the moment. Although, it is easy enough to start a website using readily adaptable templates. More importantly, use social media platforms that are free and easy to set up such as Facebook and Instagram.

If possible, have both. However, if you are only doing one, a top tip is to think about your audience. What platform is your target market using? Parents with children are usually on Facebook. Younger age groups, like seniors, early 20s and 30s, are on Instagram. If you are after more real-time conversations and engagement with your followers, you could also link your accounts on Twitter.

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A Web Presence is Your Virtual Office

Having a web presence is like having a virtual office. People can contact you and view your strongest images in your portfolio. This tool can be leveraged to reach more people, especially friends of friends. You can tag friends, share on their page, and ask them to share. All of these methods help to spread the word about you.

By tapping into your contacts’ friends, you are starting from a position of trust. You are no longer a stranger to a potential client but a referral. Use that to your advantage. By being reached easily on social media channels, you become more of a real person than just a webshop.

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4. Print Some Business Cards and Stationery

While they may seem old-fashioned, business cards are useful because some people expect them, and they are great if you are networking in-person. If you want to be memorable, make your cards into a magnet, so you stay on people’s fridges! Think of something quirky, or at least different, so that you stand out more.

Having some printed promotional materials like mini-brochures and vouchers are invaluable. They come in handy if you want to collaborate with other small businesses in your area, such as your local health clinics for baby and maternity shoots, or boutique shops that sell outfits that fit with your branding.

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I hope the tips in this article will help you in some way as you start your photography business. If you have any other tips, please share them in the comments below.

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Lily Sawyer is a wedding and portrait photographer based in London. Her absolute favourite past time is going on "mummy" dates with her kids and husband. Other than that, as a homebody, she is content curled up on the sofa, hot chocolate in hand, watching films with her family whenever she has a free weekend. Check out her work on www.lilysawyer.com Follow her on her fave social media platform Instagram.

  • The hardest part, without a doubt, is to choose the photos. Something with which we have to be very careful, since it is the most important and essential part of a portfolio.

    The help of a second unbiased opinion on which photos to choose and add, I think is a good way to make the selection.

    Of all the photographs you have on the theme of the portfolio, it would be nice to have about 30. Although it is something that you yourself will have to decide. That’s right, discard photos that are not well focused, that are trepidation or that are not visually pleasing. by http://www.ssweddingphotography.com

  • Amazing tips, Lily.
    Being a professional graphic designer and photographer, my web presence has been the biggest asset for my business. Most of my current clients were actually converted through my website, and their has been a vast increase in my network since then. I’ve built my website with Pixpa, and they allow users to work on their website’s optimization. While the “regularly updating content and website” part seems difficult and tedious, its results weigh much higher than the work put in.

    I’ve chosen a very minimalist theme, with only a handful of great shots I took, and tried putting my contact details on every page possible. After this, its all about networking and sharing your portfolio website across different platforms.

  • Minnie Haley

    Do you need reliable on-line income opportunity to obtain atleast $21200 once a month? Then you are at the correct place because I am generating that much since six months now. You are your own boss and travel the world with your friends and relations whenever you want and enjoy your time with them. You can take your laptop with net connection in locations you desire to travel andmonitor your on-line work whenever you prefer. This is what I do> https://plus.google.com/u/0/103993722390745075101/posts/d7d5DGQuqev

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